RKS Design is a
product design firm, industrial
design firm, product
development company, and innovation
consultancy
A consultant (from "to deliberate") is a professional (also known as ''expert'', ''specialist'', see variations of meaning below) who provides advice or services in an area of specialization (generally to medium or large-size corporations). Con ...
founded in 1980 by
design
A design is the concept or proposal for an object, process, or system. The word ''design'' refers to something that is or has been intentionally created by a thinking agent, and is sometimes used to refer to the inherent nature of something ...
er
Ravi Sawhney. The company designs and develops consumer, medical, and industrial products, as well as user interfaces, and user experiences. As an industrial design and development firm, it is known for designing
Teddy Ruxpin
Teddy Ruxpin is an electronic children's toy in the form of a talking bear-like creature known as an 'Illiop'. The toy's mouth and eyes move while he tells stories about his adventures played on an audio tape cassette deck built into his back. ...
and RKS Guitars.
Design projects
The company also designed a
design-thinking methodology called Psycho-Aesthetics, a process that helps designers focus on understanding consumer need and emotion in order to create new products. Psycho-Aesthetics is taught at
UCLA
The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California, United States. Its academic roots were established in 1881 as a normal school then known as the southern branch of the C ...
,
USC USC may refer to:
Education
United States
* Universidad del Sagrado Corazón, Santurce, Puerto Rico
* University of South Carolina, Columbia, South Carolina
** University of South Carolina System, a state university system of South Carolina
* ...
,
SCAD, and
Harvard Business School
Harvard Business School (HBS) is the graduate school, graduate business school of Harvard University, a Private university, private Ivy League research university. Located in Allston, Massachusetts, HBS owns Harvard Business Publishing, which p ...
.
Using the approach, the company designed
Lego's sustainable packaging,
Teddy Ruxpin
Teddy Ruxpin is an electronic children's toy in the form of a talking bear-like creature known as an 'Illiop'. The toy's mouth and eyes move while he tells stories about his adventures played on an audio tape cassette deck built into his back. ...
,
a popular children's toy in the 1980s and early 1990s,
the RKS Guitar, a sustainable electric guitar, in collaboration with
Dave Mason
David Thomas Mason (born 10 May 1946) is an English singer-songwriter and guitarist from Worcester, who came to prominence in 1967 as a founding member of the rock band Traffic. While with Traffic, he wrote and sang lead vocals on two of the b ...
,
Gamevice mobile controller for
Wikipad, and cAIR transportation concept.
Psycho-Aesthetics
RKS Founder Ravi Sawhney has published three books under the title of Psycho-Aesthetics. Psycho Aesthetics is a
design-thinking methodology used to create hardware, software products.
See also
*
Ammunition Design
*
IDEO
IDEO () is a design firm, design and consulting firm with offices in the U.S., England, and China. It was founded in Palo Alto, California, in 1991. The company's 500 staff uses a design thinking approach to design products, services, environmen ...
*
Frog Design
frog (styled as ''"frog, part of Capgemini Invent"'') is a global creative and design consultancy founded in 1969 by industrial designer Hartmut Esslinger in Mutlangen, Germany, where it was initially named “esslinger design”. Soon after the ...
*
Product design
Product design is the process of creating new Product (business), products for businesses to sell to their customers. It involves the generation and development of ideas through a systematic process that leads to the creation of innovative products ...
*
Industrial design
Industrial design is a process of design applied to physical Product (business), products that are to be manufactured by mass production. It is the creative act of determining and defining a product's form and features, which takes place in adva ...
References
External links
Office site
Industrial design firms
Product designers
1980 establishments in California
Design companies of the United States
{{US-company-stub