professional wrestling Professional wrestling is a form of theater that revolves around staged wrestling matches. The mock combat is performed in a ring similar to the kind used in boxing, and the dramatic aspects of pro wrestling may be performed both in the ring o ...

, a push is an attempt by the booker to make a wrestler win more matches and become more popular or more reviled with the fans depending on whether they are a heroic character ("

face The face is the front of an animal's head that features the eyes, nose and mouth, and through which animals express many of their emotions. The face is crucial for human identity, and damage such as scarring or developmental deformities may aff ...

") or a villain ("

heel The heel is the prominence at the posterior end of the foot. It is based on the projection of one bone, the calcaneus or heel bone, behind the articulation of the bones of the lower Human leg, leg. Structure To distribute the compressive for ...

"). It is not uncommon for a push to be accompanied by a turn or a change in the wrestler's gimmick. This is essentially the opposite of a

burial Burial, also known as interment or inhumation, is a method of final disposition whereby a dead body is placed into the ground, sometimes with objects. This is usually accomplished by excavating a pit or trench, placing the deceased and objec ...

, which in contrast to the high profile of a push is typically done with little or no fanfare. Sometimes the fans generate the push for a wrestler themselves when their approval for the wrestler's work generates a positive reaction from them that is not anticipated.

History

In the

Memphis Memphis most commonly refers to: * Memphis, Egypt, a former capital of ancient Egypt * Memphis, Tennessee, a major American city Memphis may also refer to: Places United States * Memphis, Alabama * Memphis, Florida * Memphis, Indiana * Memp ...

territory,

Nick Gulas Nick Gulas (September 3, 1914 – January 21, 1991) was an American professional wrestling promoter in the Southern United States, partnered with Tennessee promoter Roy Welch for decades. Gulas was also known as "The King of Managers", "King B", ...

began to push his son George to a main event spot despite having little in-ring experience and no athletic background. The fans quickly turned on him and the promotion, but Nick Gulas continued to push him despite the negative backlash and financial losses. In the end, Nick's insistence on keeping his son at the top of the card led to a hostile split of the territory. A push can also be attributed to a political shift in the promotion's offices.

Cowboy Bill Watts William F. Watts Jr. (born May 5, 1939) is a retired American professional wrestler, promoter and former American football player. Watts garnered fame under his "Cowboy" gimmick in his wrestling career, and then as a promoter in the Mid-South Un ...

, whose promotions always consisted of an

African-American African Americans (also referred to as Black Americans and Afro-Americans) are an Race and ethnicity in the United States, ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American ...

main event heroic character, began pushing

Ron Simmons Ronald Nasir Simmons (born May 15, 1958) is an American retired professional wrestler and football player. He performed for World Championship Wrestling (WCW) and Extreme Championship Wrestling (ECW) under his real name, and in the World Wres ...

, a midcarder, to main event status and eventually to the

WCW World Heavyweight Championship The WCW World Heavyweight Championship was a professional wrestling world heavyweight championship originally used in World Championship Wrestling (WCW) and later, the World Wrestling Federation (WWF, now WWE). It was the original world title of ...

upon being put in charge of

World Championship Wrestling World Championship Wrestling, Inc. (WCW) was an American professional wrestling promotion founded by Ted Turner in 1988, after Turner Broadcasting System, through a subsidiary named Universal Wrestling Corporation, purchased the assets of Nation ...

(WCW) at the same time he controversially pushed his son Erik into the wrestling scene. In WWE, following the fallout from the Signature Pharmacy Scandal, smaller and less muscular wrestlers such as

CM Punk Phillip Jack Brooks (born October 26, 1978), better known by the ring name CM Punk, is an American professional wrestler, sports commentator, actor, and retired mixed martial artist currently signed to All Elite Wrestling (AEW). Best known for ...

and

Jeff Hardy Jeffrey Nero Hardy (born August 31, 1977) is an American professional wrestler and musician. He is currently signed to All Elite Wrestling (AEW). Hardy is widely considered one of the greatest professional wrestlers of all-time and is regarded ...

began to get pushed and

Vince McMahon Vincent Kennedy McMahon (; born August 24, 1945) is an American media proprietor and retired professional wrestling promoter, executive, and performer. From 1982 to 2022, he served as the chairman and chief executive officer (CEO) of WWE, the w ...

confirmed the

paradigm shift A paradigm shift, a concept brought into the common lexicon by the American physicist and philosopher Thomas Kuhn, is a fundamental change in the basic concepts and experimental practices of a scientific discipline. Even though Kuhn restricted t ...

by mentioning that today's fans are drawn by charisma and not size. In WWE, when the company was being built around fan favorite

John Cena John Felix Anthony Cena ( ; born April 23, 1977) is an American part-time professional wrestler, actor, and former rapper. He is currently signed to WWE. Widely regarded as one of the greatest professional wrestlers of all time, he is tied w ...

, shedding his edgy, freestyle

rapping Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...

anti-establishment persona which was popular in favor of a more motivational "against all odds" one, was met with a negative reaction by the fans to the point where he became one of the most booed wrestlers in the promotion.

References

{{DEFAULTSORT:Push (Professional Wrestling) Professional wrestling slang it:Terminologia del wrestling#Push