PubMatic, Inc. is a company that develops and implements
online advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. ...
software and strategies for the digital publishing and advertising industry.
PubMatic's advertising software puts publishers of websites, videos, and mobile apps into contact with ad buyers by using automated systems, while allowing users to opt-out of having their personal information collected on internet searches. PubMatic has a number of offices in countries around the world.
History
PubMatic was founded in 2006 by Rajeev and Amar Goel with Anand Das and Mukul Kumar. The PubMatic software was developed in
Pune, India
Pune (; ; also known as Poona, ( the official name from 1818 until 1978) is one of the most important industrial and educational hubs of India, with an estimated population of 7.4 million As of 2021, Pune Metropolitan Region is the largest i ...
.
In 2011 the company hired Steve Pantelick as CFO, and in 2012 PubMatic raised $45 million from investors.
In 2014 PubMatic acquired mobile ad server Mocean Mobile, formerly knows as
Mojiva
Mojiva was a mobile advertising network for smartphones and tablet devices. The company was known for introducing an ad network tailored specifically for tablets, known as Mojiva Tab.
It rebranded to "mOcean Mobile" before being acquired by ...
, for $15.5 million.
In 2015, PubMatic opened an office in Latin America.
By 2016, the firm was operating by storing most of its data on OpenStack private
cloud server
A virtual private server (VPS) is a virtual machine sold as a service by an Internet hosting service. The virtual dedicated server (VDS) also has a similar meaning.
A virtual private server runs its own copy of an operating system (OS), and cus ...
s.
In January 2020, PubMatic launched an Identity Hub integrating identity partner IDs, including IAB DigiTrust,
The Trade Desk Unified ID, ID5, and LiveIntent.
In February 2020, PubMatic released the OpenWrap SDK to enhance
header bidding
Header bidding is a programmatic advertising technique in which publishers bid on multiple advertising exchanges in real time. Google
Google LLC () is an American Multinational corporation, multinational technology company focusing on Sea ...
options for mobile publishers.
In November 2020, PubMatic filed for an
IPO
An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...
in Nasdaq.
Activities
PubMatic, for a fee, participates in online auctions to help advertisers buy and publishers sell media and advertising spots between various advertising companies.
The company also produces quarterly reports about advertising prices.
'' Digiday'', Garett Sloane October 15, 2015.
References
{{reflist
External links
Official WebsiteFamium Website
Marketing companies established in 2006
Indian companies established in 2006
Digital marketing companies of India
Online advertising services and affiliate networks
2020 initial public offerings
Companies listed on the Nasdaq