Président (brand)
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Président is a French dairy brand owned by Lactalis of
Laval, Mayenne Laval () is a town in western France, about west-southwest of Paris, and the capital of the Mayenne departments of France, department. Its inhabitants are called ''Lavallois''. The commune of France, commune of Laval proper, without the metropo ...
. The brand was created in 1933 by André Besnier. It is used for butter and for a range of industrially produced versions of traditional cheese.


History

The brand was created in 1933 by André Besnier who by then was already a leading figure in the French dairy business. Explaining the name's French context, Besnier explained that "France is the land of presidents, everyone is a president: of a club of fishermen, of bowlers, of veterans".'' « La France est le pays des Présidents, tout le monde est président! De l'association de pêche, des boulistes, des anciens combattants. »''http://www.president.fr/html/histoire/index.html
(Presidential government had also enjoyed a higher profile in France since the return to power as president, in 1958, of leading president
Charles de Gaulle Charles André Joseph Marie de Gaulle (22 November 18909 November 1970) was a French general and statesman who led the Free France, Free French Forces against Nazi Germany in World War II and chaired the Provisional Government of the French Re ...
.)


Landmark dates

* 1968: Launch of Président
Camembert Camembert ( , , ) is a moist, soft, creamy, surface-ripened cow's milk cheese. It was first made in the late 18th century in Camembert, Normandy, in northwest France. It is sometimes compared in look, taste and texture to brie cheese, albe ...
. * 1972: Launch of Président Coulommiers. * 1972: Launch of Président
Butter Butter is a dairy product made from the fat and protein components of Churning (butter), churned cream. It is a semi-solid emulsion at room temperature, consisting of approximately 81% butterfat. It is used at room temperature as a spread (food ...
. * 1975: Launch of Président Brie. * 1991: Launch of Président
Emmental The Emmental (, ) is a valley in west-central Switzerland, forming part of the canton of Bern. It is a hilly landscape comprising the basins of the rivers Emme and Ilfis. The region is mostly devoted to farming, particularly dairy farming. The ...
range. * 1993: Président sells its billionth Camembert. * 1995: Launch of Président brand in Germany and United States. * 1999: Launch of Président Camembert and Emmental based cheese spread. * 2003: Launch of Président
Mozzarella Mozzarella is a Types of cheese#Semi-soft cheese, semi-soft non-aged cheese prepared using the ('stretched-curd') method with origins from southern Italy. It is prepared with cow's milk or buffalo milk, taking the following names: * or mozz ...
and Goats' cheese. * 2006: Launch of Président
Cantal Cantal (; or ) is a rural Departments of France, department in the Auvergne-Rhône-Alpes Regions of France, region of France, with its Prefectures in France, prefecture in Aurillac. Its other principal towns are Saint-Flour, Cantal, Saint-Flou ...
.


References


External links


Président cheese English site

Président - Site officiel

Le lactopole


Brand name dairy products Cow's-milk cheeses French cheeses French brands Lactalis brands {{France-cheese-stub