Project 1975 started in 2010 as a two-year project based in the
Netherlands
, Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...
with the intent to explore the relationships between
contemporary art
Contemporary art is a term used to describe the art of today, generally referring to art produced from the 1970s onwards. Contemporary artists work in a globally influenced, culturally diverse, and technologically advancing world. Their art is a ...
and
postcolonialism
Postcolonialism (also post-colonial theory) is the critical academic study of the cultural, political and economic consequences of colonialism and imperialism, focusing on the impact of human control and extractivism, exploitation of colonized pe ...
. Through this project
Stedelijk Museum Bureau Amsterdam (SMBA) explored the role of art and
visual culture
Visual culture is the aspect of culture expressed in visual images. Many academic fields study this subject, including cultural studies, art history, critical theory, philosophy, media studies, Deaf Studies, and anthropology.
The field of vi ...
in the context of colonial practices.
[Bouwhuis, Jelle. "Preface", ''Project 1975. Contemporary Art and the Postcolonial Unconscious'', London: Black Dog Publishing Limited, 2014, .]
The project consisted of multiple exhibitions, seminars, reading groups, articles, and a blog.
"1975" in the title refers to the year that
Suriname
Suriname, officially the Republic of Suriname, is a country in northern South America, also considered as part of the Caribbean and the West Indies. It is a developing country with a Human Development Index, high level of human development; i ...
gained independence (the independent Republic of Surinam was founded in 1975) and the
Netherlands
, Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...
thus became to some extent "postcolonial".
The project broadened SMBA’s focus, traditionally on artists based in
Amsterdam
Amsterdam ( , ; ; ) is the capital of the Netherlands, capital and Municipalities of the Netherlands, largest city of the Kingdom of the Netherlands. It has a population of 933,680 in June 2024 within the city proper, 1,457,018 in the City Re ...
, to include artists and people who were new to the city but wanted to contribute to the artistic and cultural environment. Consequently, themes that had not previously been addressed in art institutions in Amsterdam found a place to be discussed at SMBA. Many questions were raised in this project. Artists and critics responded to questions such as "Do colonial mindsets persist in art and in its institutions?".
Exhibitions
Exhibitions that took place in the context of Project 1975 were: "See Reason", "Identity Bluffs", "
The Marx Lounge", "Mounira Al Solh & Bassam Ramlawi", "Informality, Art, Economy & Precarity", " Vincent Vulsma - A Sign of Autumn ", "The Jinn -
Tala Madani", "Any other Business – Nicoline van Harskamp", "Bart Groenendaal, Stefan Ruitenbeek, Quinsy Gario", "The Memories are Present", "Time, Trade & Travel" and finally "Hollandaise - a Journey into an Iconic Fabric".
The project was finalized with a publication, ''Project 1975. Contemporary Art and the Postcolonial Unconscious'', which includes (visual) documentation of the project, interviews between the curators and artists and essays.
''The Memories are Present''
''The Memories are Present'' and the video programme ''Really Exotic'' ran from 16 June to 12 August 2012 and was curated by Kerstin Winking (SMBA). The participating artists in the exhibition were Artun Alaska Arasli, and Christoph Westermeier. The focus in this exhibition was on the museum as a bearer and communicator of knowledge and interrogated institutional divisions.
[Winking, Kerstin. "The Memories are Present". ''SMBA Newsletter'' No. 128, 2012.] Central attention was paid to the ways in which different institutions collect, categorise and display objects. The exhibition challenged the binary oppositions still prevalent in many institutions between "art objects" and "ethnographic objects".
The video programme ''Really Exotic'' focused on the notion of the exotic experience. Presented were works that could convey or tell the viewer more about this type of experience.
The videoprogram was organised by Joram Kraaijeveld and Kerstin Winking (SMBA) in collaboration with Marthe Singelenberg
(Filmtheater Kriterion).
''Time, Trade & Travel''
The exhibition ''Time, Trade & Travel'' took place from 25 August to 21 October 2012 and was organized in collaboration with the
Nubuke Foundation, Accra, Ghana. Participating artists were:
Bernard Akoi-Jackson,
Dorothy Akpene Amenuke, Serge Clottey, Zachary Formwalt,
Iris Kensmil, Aukje Koks, Navid Nuur, Jeremiah Quarshie, kąrî’kạchä seidóu, Katarina Zdjelar.
It was the result of an active exchange of knowledge between artists and curators from SMBA and the Nubuke Foundation, Accra. The curators from both institutions as well as the participating artists visited each other in their work and cultural environment.
[Bouwhuis, Jelle, Kofi Setordji, Odile Tevie, Kerstin Winking, "Time, Trade & Travel", ''SMBA Newsletter'' No. 129, 2012.] The title of this exhibition refers to the complicated aspects of international trade and traffic with their capitalist forces and influence on life and art.
The participating artists in this exhibition set out to discover historical encounters between Africans and Europeans, the subsequent trade and cultural relationships that evolved from these contacts and the extent to which these cultural and economic relationships are still of influence today.
The exhibition travelled on to the
Nubuke Foundation in
Accra
Accra (; or ''Gaga''; ; Ewe: Gɛ; ) is the capital and largest city of Ghana, located on the southern coast at the Gulf of Guinea, which is part of the Atlantic Ocean. As of 2021 census, the Accra Metropolitan District, , had a population of ...
,
Ghana
Ghana, officially the Republic of Ghana, is a country in West Africa. It is situated along the Gulf of Guinea and the Atlantic Ocean to the south, and shares borders with Côte d’Ivoire to the west, Burkina Faso to the north, and Togo to t ...
.
The exhibition was curated by: Jelle Bouwhuis and Kerstin Winking (Stedelijk Museum Bureau Amsterdam),
Kofi Setordji and Odile Tevie (
Nubuke Foundation).
''Time, Trade & Travel'' was made possible in part by contributions from the
Mondrian Fund, the
Amsterdam Fund for the Arts,
HIVOS
Hivos (, Humanist Institute for Development Cooperation) is an international cooperation organization, with its global office in The Hague, The Netherlands. Hivos provides support to civil society organizations working in Africa, Latin America, th ...
and
SNS REAAL Fund.
''Hollandaise - a Journey into an Iconic Fabric''
The exhibition ''Hollandaise: a journey into an iconic fabric'' took place at SMBA from 30 November 2012 to 6 January 2013.
SMBA
The Netherlands. The exhibition travelled on to Raw Material Company, Dakar
Dakar ( ; ; ) is the capital city, capital and List of cities in Senegal, largest city of Senegal. The Departments of Senegal, department of Dakar has a population of 1,278,469, and the population of the Dakar metropolitan area was at 4.0 mill ...
(Senegal
Senegal, officially the Republic of Senegal, is the westernmost country in West Africa, situated on the Atlantic Ocean coastline. It borders Mauritania to Mauritania–Senegal border, the north, Mali to Mali–Senegal border, the east, Guinea t ...
), where it was on view from 10 April – 1 June 2013.
The curator for this exhibition was Koyo Kouoh
Koyo Kouoh (24December 196710May 2025) was a Cameroonian-Swiss art curator who served as Executive Director and Chief Curator of the Zeitz Museum of Contemporary Art Africa in Cape Town, South Africa, from 2019 onwards. In 2015, ''The New York T ...
.[ Participating artists in this exhibition were Godfried Donkor, Abdoulaye Konaté, Wendelien van Oldenborgh, ]Willem de Rooij Willem de Rooij (born 1969 in Beverwijk, Netherlands) is an artist and educator working in a variety of media, including film and installation. He investigates the production, contextualization and interpretation of images. Appropriations and collab ...
, Billie Zangewa.[
For this exhibition Kouoh commissioned five artists, all working in the medium of ]textile
Textile is an Hyponymy and hypernymy, umbrella term that includes various Fiber, fiber-based materials, including fibers, yarns, Staple (textiles)#Filament fiber, filaments, Thread (yarn), threads, and different types of #Fabric, fabric. ...
, in Europe and Africa to make new works on the subject of "Hollandaise" or " Dutch wax",[ In ]Francophone
The Francophonie or Francophone world is the whole body of people and organisations around the world who use the French language regularly for private or public purposes. The term was coined by Onésime Reclus in 1880 and became important a ...
African countries, this material is known as ''Hollandaise'', a reference to its origin in Holland. the colourful wax print fabrics that are most often regarded as typically African. In the context of this exhibition a catalogue, edited by Kouoh, and an SMBA Newsletter were published.
Notes
References
{{Reflist
External links
Project 1975 blog
Official Website SMBA
Official Website Raw Material Company
Official Website Filmtheater Kriterion
2010 establishments in the Netherlands
2012 disestablishments in the Netherlands
Projects established in 2010
Works about colonialism
Culture in Amsterdam
Art exhibitions in the Netherlands
Video art
Ethnography
Cultural exchange