Producciones Cinevisión was a Colombian ''

programadora In Television in Colombia, Colombian broadcasting, ''programadoras'' (literally ''programmer'') are companies that produce television programs, especially for the public-commercial Canal Uno (and, until 2003, Canal A/Segunda Cadena). The Colombia ...

''. It was founded in 1968 and liquidated in 1996, returned in 1999 and was liquidated again in 2008.

History

Early years

Jorge Arenas Lemus founded what was then known as CV-TV in 1968. Its early programming consisted of foreign films and (from 1975) Noticiero Cinevisión. The company's trade name followed suit with the newscast, becoming Cinevisión in 1977. It produced six hours a week of programs after the 1979 bidding cycle, including programs on both

Cadena Uno Cadena is a surname. Notable people with the surname include: *Ana Lilia Garza Cadena (born 1970), Mexican politician *Carlos Cadena (1917–2001), Mexican American lawyer, civil rights activist and judge * Carlos Cadena Gaitan (born 1983), journ ...

and Cadena Dos.

Consolidation and development

In the 1981 bidding cycle Cinevisión received five hours of programs, returning to six in 1983. The ''programadora'' soon found itself in hot water with viewers. It had been airing in 1985 the Brazilian telenovela '' Loco amor'', but it was pulled for low ratings in 1986. Viewers began to boycott the various replacements: after a Mexican-Argentinian telenovela was sacked for another Brazilian telenovela ('' Baila conmigo''), which also did poorly, that too was replaced with ''Loco amor''. The newscast, which had aired on weeknights in the 1979 and 1981 bidding cycles, went up against Promec's newscast ''Noticiero Promec'' at the weekends in 1983. In the 1987 cycle, Cinevisión again received six hours of programming. But the new placement of ''Noticiero Cinevisión'' was a flop, running at 12:30 on weekdays against the more successful ''Telenoticiero al Medio Día'' from Telestudio. However, it began to recover its viewership. Other successes for Cinevisión were the comedies ''La de los tintos'' and ''Rosalina Rosas Rosales TV'', plus '' Chispazos'', the most-viewed Cinevisión program of the 1987 cycle. It also broadcast foreign telenovelas on Wednesdays, Saturdays, and Sundays such as El Camino Secreto and

Quinceañera In Mexico, Mexican and other Latin American cultures, it is customary to celebrate a girl's 15th birthday. In Spanish language, Spanish, the girl celebrating her 15th birthday is called a ; in English language, English, primarily in the Unite ...

1990s: A new owner and a new approach

In 1990, Nelly Ordoñez retired from the chief position at Cinevisión, replaced by Paula Arenas Canal. On Wednesday, October 31 of that year, Cinevisión underwent an overhaul, with a new logo and a new comedy program. Zoociedad, a program known for its political parodies, debuted that night. Cinevisión also brought another international hit to Colombian screens for the first time:

The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening and developed by Groening, James L. Brooks and Sam Simon for the Fox Broadcasting Company. It is a Satire (film and television), satirical depiction of American life ...

debuted on Saturday, February 1, 1992.

Matt Groening Matthew Abram Groening ( ; born February 15, 1954) is an American cartoonist, writer, producer, and animator. He is best known as the creator of the television series ''The Simpsons'' (1989–present), ''Futurama'' (1999–2003, 2008–2013, 2 ...

didn't like the Mexican voice actors, forcing a long delay in the process. The newscast also bid farewell on Tuesday, December 31, 1991, as Cinevisión didn't apply for a newscast license in the 1992-1998 cycle; as an entertainment-focused ''programadora'', it earned money in 1992. A Tuesday night drama, ''OKTV La alternativa del escorpión'', was later replaced by ''María María''. The new bidding cycle gave Cinevisión ten hours a week on

. Among its major successes was a collaboration in October 1992 with

RTI Colombia RTI Colombia, also known as Radio Televisión Interamericana (Inter-American Radio and Television), is a Colombian television production company and former ''programadora''. It aired 14.5 hours per week of programming in 1993. In the 1990s, as a ...

to present a special celebrating the 500th anniversary of the discovery of America. Cinevisión also received critical acclaim, winning several national awards. In 1993, the owners of Cinevisión founded PTV Colómbia, an independent producer that helped arrange equipment sharing programs. Previously Cinevisión had loaned equipment and facilities to programmers including

Inravisión The Instituto Nacional de Radio y Televisión (Inravisión) was Colombia's national public broadcasting organization between 1964 and 2004. It was created by Decree 3267 of 20 December 1963, which declared that from 1 April 1964 the country's pu ...

Producciones PUNCH Producciones PUNCH was a Colombian ''programadora''. It was the first ''programadora'' to be established in 1956, founded by the Peñaranda family. History PUNCH was involved in many firsts in Colombian television, including the following: *They we ...

and Promec.

Crisis and demise

Frozen salaries heated tempers at Cinevisión as 1993 continued. ''María María'' attracted lower ratings than ''OKTV'' and had to battle against

Coestrellas Coestrellas was a Colombian ''programadora'' founded in 1981 by Fernando González Pacheco and Carlos Benjumea. Its original director was Bernardo Romero Pereiro. It was liquidated in 2003, one of the last casualties of the ''programadoras'' cris ...

's powerful ''

Señora Isabel ''Victoria'' is a 2007 telenovela produced by Telemundo and RTI Colombia. The series follows a woman who falls in love with a dashing younger man after she found out her husband's affair. This limited-run series aired in the U.S. from December 4 ...

''. ''Zoociedad'' was sinking in the ratings, and some were demanding the resignation of

Jaime Garzón Jaime Hernando Garzón Forero (24 October 1960 – 13 August 1999) was a Colombian comedian, journalist, politician, and peace activist. He was popular on Colombian television during the 1990s for his unique political satire. In addition to his ...

and the rest of the production team. On Monday, September 13, it left the air. As a solution, in January 1994, Cinevisión signed a contract with

Caracol Televisión Caracol Televisión () (known as Caracol and previously as Canal Caracol) is a Colombian free-to-air television network owned by Caracol Medios, a unit of Grupo Valorem. It is one of the leading private TV networks in Colombia, alongside Canal ...

. Many Cinevisión programs went to Caracol. By 1995, the ''programadora'' was airing what would be its final program, ''Ordóñese de la risa''. On Monday, October 30, 1995, Cinevisión returned its program slots to Inravisión. Jorge Arenas Lumas died of health problems that December. Through February 1996,

Audiovisuales Audiovisuales was a Colombian ''programadora''. It was owned by the Colombian Ministry of Communications. It mainly produced educational and cultural programs for the Inravisión channels. Its ownership put it in a unique position on two occasions. ...

, Inravisión's ''programadora'', managed the slots, then sold them off to a variety of producers.

References

{{DEFAULTSORT:Producciones Cinevision Cinevision 1968 establishments in Colombia] Mass media companies established in 1968 1996 disestablishments in Colombia] Mass media companies disestablished in 1996 1999 establishments in Colombia] Mass media companies established in 1999 2008 disestablishments in Colombia] Mass media companies disestablished in 2008