The Premsela Dutch Platform for Design and Fashion was a Dutch institute for the promotion of design and fashion in the
Netherlands
, Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...
Het Nieuwe Instituut
Nieuwe Instituut (NI, English: New Institute) is a cultural centre in Rotterdam, the Netherlands. It focuses on architecture, design, and digital culture. NI is in a building designed by Jo Coenen at Museumpark 25 in the centre of Rotterdam, adj ...
.
History
Foundation
The Premsela institute started in September 2002, about two years after its predecessor the Netherlands Design Institute had closed their doors due to the recommendations by the Raad voor Cultuur. The State Secretary for Culture and Media in those days,
Rick van der Ploeg
Frederick "Rick" van der Ploeg (born 28 April 1956, in Rotterdam) is an Anglo-Netherlands, Dutch economist and former politician.
Career
After having obtained his PhD at the University of Cambridge, he held professorships in economics at the Un ...
, them ordered a government advisory committee to determine how the design sector in the Netherlands could be supported."Stichting Premsela voor vormgeving naar Amsterdam," ''NRC Handelsblad,'' 14 oktober 2002.
The government advisory committee determined the need for more synergy in the societal, cultural and economic sectors around the field of design. In order to establish some effective government control over the sector it was thought that a new institute should cover multiple specialisms in the field. In new Premsela institute was to be located in Amsterdam.
Platform 21, center for creation
In 2005 at the
Zuidas
The Zuidas (literally ''South Axis'' in Dutch) is a rapidly developing business district in the city of Amsterdam in the Netherlands. The Zuidas is also known as the 'Financial Mile'. It lies between the rivers Amstel and ''Schinkel'' along the ...
, Amsterdam Premsela opened a new design center, called Platform 21. It was intended to be a meeting point for the public, designers and industry."Amsterdam krijgt nieuw 'centrum voor creatie'." ''De Volkskrant.'' 29 juni 2005
The center was located in the renovated St. Nikolaaskapel in the Prinses Irenestraat, and contained spaces for exhibitions, and for lectures, debates and workshops. Platform 21 was going to be a design museum without its own collection. Exhibitions would be created with art and design works of other museums.
In those days there were plans as well for a new design museum about 6.000 square meters located near the
World Trade Center (Amsterdam)
The World Trade Center Amsterdam is a commercial center located at the Zuidas in Amsterdam, the Netherlands. It was officially opened in 1985, and renovated between 1998 and 2004.
Other activities
In 2010 the Amsterdam conference on Redesigning Design was organized in cooperation with Creative Commons Netherlands, and the Waag Society.Bibi van den Berg et al. ''3D Printing: Legal, Philosophical and Economic Dimensions,'' 2015. p. 88
The later editions of the Rotterdam Design Prize were organized by Stichting Designprijs Rotterdam,
Museum Boijmans Van Beuningen
Municipal Museum Boijmans Van Beuningen () is an art museum in Rotterdam in the Netherlands. The name of the museum is derived from its two most important donors, Frans Jacob Otto Boijmans and Daniël George van Beuningen. The museum is located a ...
in cooperation with the Premsela, Dutch Institute for Design and Fashion.