PowerColor is a
Taiwanese graphics card
A graphics card (also called a video card, display card, graphics accelerator, graphics adapter, VGA card/VGA, video adapter, display adapter, or colloquially GPU) is a computer expansion card that generates a feed of graphics output to a displa ...
brand established in 1997 by TUL Corporation (撼訊科技), based in
New Taipei
New Taipei City is a Special municipality (Taiwan), special municipality located in regions of Taiwan, northern Taiwan. The city is home to an estimated population of 4,004,367 as of January 2023, making it the most populous city in Taiwan, a ...
,
Taiwan
Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...
. PowerColor maintains office locations in a number of countries, including Taiwan, the
Netherlands
, Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...
and the
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
. The United States branch is located in
City of Industry, California
The City of Industry is a city in the San Gabriel Valley, in eastern Los Angeles County, California, United States. The city is almost entirely industrial, containing over 3,000 businesses employing 67,000 people, with only 264 residents as of ...
and serves the
North
North is one of the four compass points or cardinal directions. It is the opposite of south and is perpendicular to east and west. ''North'' is a noun, adjective, or adverb indicating Direction (geometry), direction or geography.
Etymology
T ...
and
Latin America
Latin America is the cultural region of the Americas where Romance languages are predominantly spoken, primarily Spanish language, Spanish and Portuguese language, Portuguese. Latin America is defined according to cultural identity, not geogr ...
n markets. TUL also has another brand, VTX3D, which serves the European market and some Asian markets.
Products

PowerColor is a licensed producer of
AMD Radeon
Radeon () is a brand of computer products, including graphics processing units, random-access memory, RAM disk software, and solid-state drives, produced by Radeon Technologies Group, a division of AMD. The brand was launched in 2000 by ATI ...
video cards. The majority of PowerColor cards are manufactured by
Foxconn
Hon Hai Precision Industry Co., Ltd. (), Trade name, doing business as Hon Hai Technology Group () in Taiwan, Foxconn Technology Group () in China, and Foxconn () internationally, is a Taiwanese multinational corporation, multinational electron ...
.
[Why PowerColor Radeons are different to ATI Radeons – The Inquirer]
/ref>
PowerColor's AMD video cards range from affordable cards appropriate for low-end workstation
A workstation is a special computer designed for technical or computational science, scientific applications. Intended primarily to be used by a single user, they are commonly connected to a local area network and run multi-user operating syste ...
s, to cards for high-end
In economics, a luxury good (or upmarket good) is a good for which demand increases more than what is proportional as income rises, so that expenditures on the good become a more significant proportion of overall spending. Luxury goods are in con ...
gaming machines, thus catering to a wide range of the market. PowerColor's manufacturing arrangement with FoxConn has given it the ability to change the specifications of cards, allowing them to announce products with higher specifications— overclocked by default—than AMD or its main competitor, Sapphire Technology
Sapphire Technology Limited () is a Hong Kong–based technology company, founded in 2001, which produces graphics cards for personal computers and workstations, motherboards, TV tuner cards, digital audio players and LCDTVs
Sapphire's products ...
.
PowerColor products have been widely reviewed and have gained a number of awards at computer hardware
Computer hardware includes the physical parts of a computer, such as the central processing unit (CPU), random-access memory (RAM), motherboard, computer data storage, graphics card, sound card, and computer case. It includes external devices ...
review sites.
Support
PowerColor provides a two-year warranty on its products. To return
Return may refer to:
In business, economics, and finance
* Return on investment (ROI), the financial gain after an expense.
* Rate of return, the financial term for the profit or loss derived from an investment
* Tax return, a blank document or t ...
a video card, the end-user must sign in and register their card. The return process is available only to end users in North America,PowerColor - "Warranty Information"
/ref> with the customer liable for shipping.
See also
* Diamond Multimedia – for North and South American markets
References
{{Electronics industry in Taiwan
1997 establishments in Taiwan
Computer companies of Taiwan
Computer hardware companies
Electronics companies of Taiwan
Graphics hardware companies
Electronics companies established in 1997
Taiwanese brands
Manufacturing companies based in New Taipei