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PowerBar is an American
The PowerBar company was founded by Brian Maxwell, a
''Running Magazine'', Dan Hill, September 21, 2010. Retrieved November 10, 2017. They eventually acquired a headquarters building in downtown Berkeley. The company eventually reached $150 million in sales before being purchased by
"PowerBar founder collapses"
(20 March 2004), ''
Center.spoke.com: Mike McCollum, Board Member
1986 establishments in California American brands American companies established in 1986 Companies based in Berkeley, California Companies based in Glendale, California Dietary supplements Energy food products Food and drink companies based in California Food and drink companies established in 1986 Food manufacturers of the United States Post Consumer Brands brands {{food-product-stub
brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
of energy bar
Energy bars are supplemental bars containing cereals, micronutrients, and flavor ingredients intended to supply quick food energy. Because most energy bars contain added protein (nutrient), protein, carbohydrates, dietary fiber, and other nutri ...
s and other related products including sports drink
Sports drinks, also known as electrolyte drinks, are non-caffeinated functional beverages whose stated purpose is to help athletes replace water, electrolytes, and energy before, during and (especially) after training or competition.
The eviden ...
s, gels
A gel is a semi-solid that can have properties ranging from soft and weak to hard and tough. Gels are defined as a substantially dilute cross-linked system, which exhibits no flow when in the steady state, although the liquid phase may still ...
, and the ''Pria'' bars targeted at women. The company was established in 1986, and was later acquired by Nestlé
Nestlé S.A. ( ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 20 ...
.
History
The PowerBar company was founded by Brian Maxwell, a Canadian
Canadians () are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of their being ''C ...
athlete and entrepreneur, along with Jennifer Biddulph, and Mike McCollum. They started in Maxwell's kitchen, where they formulated the recipe using the knowledge of Jennifer Biddulph, a nutritionist. The two would eventually marry. They used $55,000 in cash to launch the company in 1986 in Berkeley, California
Berkeley ( ) is a city on the eastern shore of San Francisco Bay in northern Alameda County, California, United States. It is named after the 18th-century Anglo-Irish bishop and philosopher George Berkeley. It borders the cities of Oakland, Cali ...
. This was the first "energy bar" for use during competition by endurance athletes, such as ultramarathoners and cyclists."Raising the Power Bar: The Brian Maxwell story"''Running Magazine'', Dan Hill, September 21, 2010. Retrieved November 10, 2017. They eventually acquired a headquarters building in downtown Berkeley. The company eventually reached $150 million in sales before being purchased by
Nestlé
Nestlé S.A. ( ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 20 ...
in 2000 for $375 million. In February 2007, PowerBar moved its headquarters from Berkeley, California, to the Nestlé
Nestlé S.A. ( ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 20 ...
headquarters in Glendale, California
Glendale is a city located primarily in the Verdugo Mountains region, with a small portion in the San Fernando Valley, of Los Angeles County, California, United States. It is located about north of downtown Los Angeles.
As of 2024, Glendale ha ...
.
On February 3, 2014, Post Holdings
Post Holdings, Inc. is an American Fast-moving consumer goods, consumer packaged goods holding company headquartered in St. Louis, Missouri with businesses operating in the center-of-the-store, refrigerated, foodservice, and food ingredient categ ...
announced it had reached an agreement to acquire PowerBar, Musashi and related worldwide assets from Nestlé
Nestlé S.A. ( ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 20 ...
. In 2021, PowerBar regained control of their brand and became a registered trademark of Premier Nutrition Company, LLC.
See also
* *List of food companies
This is a list of food companies, current and past businesses involved in food production or processing.
Africa
* All Joy Foods
* Bakers (bakery), Bakers
* BOS Ice Tea
* Cevital
* Choppies
* Clover Industries, Clover
* Colcom Foods
* Distel ...
References
External links
*"PowerBar founder collapses"
(20 March 2004), ''
San Francisco Chronicle
The ''San Francisco Chronicle'' is a newspaper serving primarily the San Francisco Bay Area of Northern California. It was founded in 1865 as ''The Daily Dramatic Chronicle'' by teenage brothers Charles de Young and M. H. de Young, Michael H. ...
''
Center.spoke.com: Mike McCollum, Board Member
1986 establishments in California American brands American companies established in 1986 Companies based in Berkeley, California Companies based in Glendale, California Dietary supplements Energy food products Food and drink companies based in California Food and drink companies established in 1986 Food manufacturers of the United States Post Consumer Brands brands {{food-product-stub