is a street in the
Notting Hill
Notting Hill is a district of West London, England, in the Royal Borough of Kensington and Chelsea. Notting Hill is known for being a wikt:cosmopolitan, cosmopolitan and multiculturalism, multicultural neighbourhood, hosting the annual Notting ...
district of the
Royal Borough of Kensington and Chelsea
The Royal Borough of Kensington and Chelsea (often known by its initialism as RBKC) is an Inner London, Inner London borough with Royal borough, royal status. It is the List of English districts by area, smallest borough in London and the secon ...
in
West London. It runs almost the length of Notting Hill from South to North, roughly parallel with
Ladbroke Grove
Ladbroke Grove ( ) is a road in the Royal Borough of Kensington and Chelsea, London, England, which passes through Kensal Green and Notting Hill, running north–south between Harrow Road and Holland Park Avenue.
It is also the name of the sur ...
. On Saturdays it is home to Portobello Road Market, one of London's notable street markets, known for its second-hand clothes, pastries and
antiques
An antique () is an item perceived as having value because of its aesthetic or historical significance, and often defined as at least 100 years old (or some other limit), although the term is often used loosely to describe any object that i ...
. Every August since 1996, the
Portobello Film Festival
The Portobello Film Festival is an independent international film festival based in London, which annually premiers over 700 new films, including feature films, features, short films, shorts, documentaries, music films, and animation. Additionall ...
has been held in locations around Portobello Road and, in 2015, Portobello Radio was founded as the area's community radio station.
History
Origins
Portobello Road was known prior to 1740 as Green's Lane – a winding country path leading from Kensington Gravel Pits, in what is now
Notting Hill Gate, up to
Kensal Green
Kensal Green, also known as Kensal Rise, is an area in north-west London, and along with Kensal Town, it forms part of the northern section of North Kensington, London, North Kensington. It lies north of the canal in the London Borough of Brent ...
in the north. It descends from 84 feet (25.6 m) above sea level at the northern end, the highest point, to a lowest point of 65 feet (19.8 m) after which the road rises and falls before reaching a high point of 78 feet (23.8 m) at the southern end. The average
grade of ascent or descent between the northern end and the lowest point is about 1.77 percent.
18th century
In 1740, Portobello Farm was built in the area near what is now
Golborne Road. The farm got its name from the 1739
Battle of Porto Bello during the lost
War of Jenkins' Ear
The War of Jenkins' Ear was fought by Kingdom of Great Britain, Great Britain and History of Spain (1700–1808), Spain between 1739 and 1748. The majority of the fighting took place in Viceroyalty of New Granada, New Granada and the Caribbean ...
, when Admiral
Edward Vernon
Admiral Edward Vernon (12 November 1684 – 30 October 1757) was a Royal Navy officer and politician. He had a long and distinguished career, rising to the rank of admiral after 46 years service. As a vice admiral during the War of Jenkins' E ...
captured the
Spanish-ruled town of Puerto Bello (now known as
Portobelo in modern-day
Panama
Panama, officially the Republic of Panama, is a country in Latin America at the southern end of Central America, bordering South America. It is bordered by Costa Rica to the west, Colombia to the southeast, the Caribbean Sea to the north, and ...
). Vernon Yard, which runs off Portobello Road, still honours the Admiral's name to this day.
The Portobello farming area covered the land which is now
St Charles' Hospital.
Urbanisation

Portobello Road became an urban highway in the
Victorian era
In the history of the United Kingdom and the British Empire, the Victorian era was the reign of Queen Victoria, from 20 June 1837 until her death on 22 January 1901. Slightly different definitions are sometimes used. The era followed the ...
. Before about 1850, it was little more than a country lane connecting Portobello Farm with
Kensal Green
Kensal Green, also known as Kensal Rise, is an area in north-west London, and along with Kensal Town, it forms part of the northern section of North Kensington, London, North Kensington. It lies north of the canal in the London Borough of Brent ...
in the north and what is today
Notting Hill
Notting Hill is a district of West London, England, in the Royal Borough of Kensington and Chelsea. Notting Hill is known for being a wikt:cosmopolitan, cosmopolitan and multiculturalism, multicultural neighbourhood, hosting the annual Notting ...
in the south. Much of it consisted of hayfields, orchards and other open land. The road ultimately took form piecemeal in the second half of the 19th century, nestling between the large new residential developments of
Paddington
Paddington is an area in the City of Westminster, in central London, England. A medieval parish then a metropolitan borough of the County of London, it was integrated with Westminster and Greater London in 1965. Paddington station, designed b ...
and Notting Hill. Its shops and markets thrived on serving the wealthy inhabitants of the elegant crescents and terraces that sprang up around it, and its working-class residents found employment in the immediate vicinity as construction workers, domestic servants, coachmen, messengers, tradesmen and costermongers. After the
Hammersmith and City Railway line was completed in 1864, and
Ladbroke Grove station opened, the northern end of Portobello Road was also developed, and the last of the open fields disappeared under brick and concrete.
Portobello Farm was sold to an order of nuns after the railways came in 1864. They built St Joseph's Convent for the
Dominican Order
The Order of Preachers (, abbreviated OP), commonly known as the Dominican Order, is a Catholic Church, Catholic mendicant order of pontifical right that was founded in France by a Castilians, Castilian priest named Saint Dominic, Dominic de Gu ...
- or the "Black Friars" as they were known in England.
A range of communities inhabit Portobello. Its
architecture
Architecture is the art and technique of designing and building, as distinguished from the skills associated with construction. It is both the process and the product of sketching, conceiving, planning, designing, and construction, constructi ...
is characterised by meandering roads and curving streets, in contrast to the more formally planned layout of most of the nearby area. Mid- to late-
Victorian terrace houses and shops predominate, squeezed tightly into the available space. The Friends of Portobello campaign seeks to preserve the street's unique dynamic, and campaigns against branded chain stores. Portobello Road is also home to the Grade II*
Electric Cinema, one of Britain's oldest cinemas.
Portobello Road Market
Portobello Road Market draws thousands of tourists each year. The main market day for
antique
An antique () is an item perceived as having value because of its aesthetic or historical significance, and often defined as at least 100 years old (or some other limit), although the term is often used loosely to describe any object that i ...
s is Saturday, the only day when all five sections are opened: second-hand goods, clothing and fashion, household essentials, fruit, vegetables and other food, and antiques. However, there are also clothing, antique, bric-a-brac, fruit and vegetable stalls throughout the week and are located further north than the antiques, near the Westway Flyover. Shops and cafes are opened daily.
The market began as many other London markets and mainly sold fresh-food in the 19th century; antiques and wares dealers arrived in the late 1940s and '50s, and gradually antiques have become the main attraction of this market, having a substantial number of them trading mainly on Saturday mornings. It is the largest antiques market in the UK.
The market section of Portobello Road runs in a direction generally between the north-northwest and the south-south-east. The northern terminus is at
Golborne Road; the southern end is at
Westbourne Grove, to the east. The market area is about 1,028 yards (940 m) long.
About one third of the way from its north end, the market runs beneath adjacent bridges of the
A40 road
The A40 is a trunk road which runs between London and Goodwick (Fishguard), Wales, and officially called The London to Fishguard Trunk Road (A40) in all legal documents and Acts. Much of its length within England has been superseded by motorw ...
and the
Hammersmith & City line
The Hammersmith & City line is a London Underground line that runs between Hammersmith in west London and in east London. Coloured pink on the Tube map, it serves 29 stations over . Between and it skirts the City of London, the capital's finan ...
of the
London Underground
The London Underground (also known simply as the Underground or as the Tube) is a rapid transit system serving Greater London and some parts of the adjacent home counties of Buckinghamshire, Essex and Hertfordshire in England.
The Undergro ...
. Here the market focuses on second hand clothes as well as couture.
In media
Films
The market was the setting for the
1999
1999 was designated as the International Year of Older Persons.
Events January
* January 1 – The euro currency is established and the European Central Bank assumes its full powers.
* January 3 – The Mars Polar Lander is launc ...
film ''
Notting Hill
Notting Hill is a district of West London, England, in the Royal Borough of Kensington and Chelsea. Notting Hill is known for being a wikt:cosmopolitan, cosmopolitan and multiculturalism, multicultural neighbourhood, hosting the annual Notting ...
'', with much of the filming taking place on the street. The blue door from the film "Notting Hill" was indeed sold at auction, at Christie's in 1999 for £5,750. The proceeds went to charity. A replica door was then installed, and it continues to be a tourist attraction.
The 1950
Ealing Studios
Ealing Studios is a television and film production company and facilities provider at Ealing Green in west London, England. Will Barker bought the White Lodge on Ealing Green in 1902 as a base for film making, and films have been made on th ...
police thriller ''
The Blue Lamp'', starring
Dirk Bogarde
Sir Dirk Bogarde (born Derek Jules Gaspard Ulric Niven van den Bogaerde; 28 March 1921 – 8 May 1999) was an English actor, novelist and screenwriter. Initially a matinée idol in films such as ''Doctor in the House (film), Doctor in the Hous ...
and
Jack Warner, as P.C. George Dixon, a character later revived in the long-running TV drama, ''
Dixon of Dock Green
''Dixon of Dock Green'' is a BBC police procedural television series about daily life at a fictional London police station, with the emphasis on petty crime, successfully controlled through common sense and human understanding. It ran from 1955 ...
'', featured location filming in the Paddington/Notting Hill/Portobello area. It features good shots of these locations in pre-
Westway days, and it includes a thrilling car chase along largely traffic-free roads, including Portobello Road.
The market was featured in the
1971 *
The year 1971 had three partial solar eclipses (Solar eclipse of February 25, 1971, February 25, Solar eclipse of July 22, 1971, July 22 and Solar eclipse of August 20, 1971, August 20) and two total lunar eclipses (February 1971 lunar eclip ...
musical film
Musical film is a film genre in which songs by the Character (arts), characters are interwoven into the narrative, sometimes accompanied by dancing. The songs usually advance the plot or develop the film's characters, but in some cases, they serv ...
''
Bedknobs and Broomsticks'' in a scene involving a song (
"Portobello Road") and dance in and around the market staged on sets built at Disney's
Burbank Studios. The lyrics refer to the market and the people who live and work there.
In 2006, the 20-minute documentary ''Portobello: Attack of the Clones'' won London awards and was screened a number of times at the infamous Electric Cinema. The film showed how Portobello Road is threatened by high-street stores changing the street's independent spirit. It featured a large number of local stallholders and influencers, and it was made by local filmmakers Paul McCrudden and Alex Thomas for TAG Films.
Alice's Antiques shop at the southern end of Portobello Road is also famous as being the location of Gruber's Antiques in the
Paddington Bear movies.
Theatre
The 1959 British musical ''Make Me an Offer'', with book by
Wolf Mankowitz based on his novel of the same title, and music and lyrics by
David Heneker and
Monty Norman, takes place on Portobello Road, and includes the song "Portobello Road", sung by the ensemble. Another song, "I Want a Lock-up", also refers to Portobello Road. The musical is available for licensing through
Samuel French, Inc.
Literature

The Portobello Road features prominently in
Martin Amis
Sir Martin Louis Amis (25 August 1949 – 19 May 2023) was an English novelist, essayist, memoirist, screenwriter and critic. He is best known for his novels ''Money'' (1984) and '' London Fields'' (1989). He received the James Tait Black Mem ...
's 1989 satirical novel ''
London Fields.''
In the short story "The Portobello Road",
Muriel Spark
Dame Muriel Sarah Spark (; 1 February 1918 – 13 April 2006). was a List of Scottish novelists, Scottish novelist, short story writer, poet and essayist.
Life
Muriel Camberg was born in the Bruntsfield area of Edinburgh, the daughter of Bernar ...
narrates the story of a murderer who, visited by the ghost of his victim,
Macbeth
''The Tragedy of Macbeth'', often shortened to ''Macbeth'' (), is a tragedy by William Shakespeare, estimated to have been first performed in 1606. It dramatises the physically violent and damaging psychological effects of political ambiti ...
-style, tends to constantly go to the Portobello Road market to meet her. "The Portobello Road" was included in the 1958 collection ''The Go-away Bird and Other Stories''.
The cult British children's book character
Paddington Bear, featured in the books written by
Michael Bond, enjoys visiting Portobello Market on a daily basis. His friend Mr. Gruber, with whom Paddington has his elevenses every day, owns an antique shop on the Portobello Road.
In
Cathy Hopkins' ''Mates, Dates and Portobello Princess'', the fourth book of her young adult ''Mates, Dates'' series, Nesta Williams who is from a middle-class North London family struggles to fit in as she starts dating rich Simon Peddington-Lee.
In
2008
2008 was designated as:
*International Year of Languages
*International Year of Planet Earth
*International Year of the Potato
*International Year of Sanitation
The Great Recession, a worldwide recession which began in 2007, continued throu ...
,
Ruth Rendell
Ruth Barbara Rendell, Baroness Rendell of Babergh, (; 17 February 1930 – 2 May 2015) was an English author of thrillers and psychological murder mysteries.
Rendell is best known for creating Chief Inspector Wexford.The Oxford Companion ...
published a novel set in the area, entitled ''
Portobello''.
It is the setting for
Paulo Coelho
Paulo Coelho de Souza ( , ; born 24 August 1947) is a Brazilian lyricist and novelist and a member of the Brazilian Academy of Letters since 2002. His 1988 novel '' The Alchemist'' became an international best-seller.
Early life
Paulo Coelho ...
's 2007 novel, ''
The Witch of Portobello''.
In the 1970 novel ''
The Chinese Agent'' by
Michael Moorcock
Michael John Moorcock (born 18 December 1939) is an English writer, particularly of science fiction and fantasy, who has published a number of well-received literary novels as well as comic thrillers, graphic novels and non-fiction. He has wo ...
, a world-renowned jewel-thief more than meets his match when he attempts to swipe a brooch from a Portobello Road market stall, and is hunted down through the streets like a dog by the sharp-eyed market traders.
Portobello Road is also mentioned in Indian Urdu writer
Shamsur Rahman Faruqi's 2006 novel ''The Mirror of Beauty''.
In the short story "Different Skies" by
China Miéville
China Tom Miéville ( , born 6 September 1972) is a British speculative fiction writer and Literary criticism, literary critic. He often describes his work as "weird fiction", and is allied to the loosely associated movement of writers called ...
, the protagonist buys an eerie coloured window pane in Portobello Road Market. This story is included in the 2005 collection
Looking for Jake.
Music
In
1979
Events
January
* January 1
** United Nations Secretary-General Kurt Waldheim heralds the start of the ''International Year of the Child''. Many musicians donate to the ''Music for UNICEF Concert'' fund, among them ABBA, who write the song ...
, the
rock band
Dire Straits
Dire Straits were a British rock band formed in London in 1977 by Mark Knopfler (lead vocals, lead guitar), David Knopfler (rhythm guitar, backing vocals), John Illsley (bass guitar, backing vocals) and Pick Withers (drums, percussion). Th ...
sang about the road in the song "Portobello Belle" on their second album ''
Communiqué''.
In the narrative introduction to their song ''
Have Some Madeira M'Dear'',
Michael Flanders of
Flanders & Swann mentions a decanter he owns – "cut glass, from the Portobello Road" – in which he keeps Madeira. That decanter plus his Edwardian hat, are credited as the inspirations for the song (album: ''
At the Drop of a Hat'').
Donovan's song "Sunny South Kensington" containing the lyrics: "...in the Portobella I met a fella with a cane umbrella."
The B-side of British
Singer-Songwriter Cat Stevens
Yusuf Islam (born Steven Demetre Georgiou; ), commonly known by his stage names Cat Stevens, Yusuf, and Yusuf / Cat Stevens, is a British singer-songwriter and musician. He has sold more than 100 million records and has more than two billion st ...
' 1966 single "
I Love My Dog" is titled "Portobello Road" and discusses a walk through the famous street and market. The track also appears on Cat Stevens' 1967 debut album ''
Matthew and Son''.
It is also referenced in the song "Blue Jeans" by
alternative rock
Alternative rock (also known as alternative music, alt-rock or simply alternative) is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s w ...
band
Blur, from the
1993
The United Nations General Assembly, General Assembly of the United Nations designated 1993 as:
* International Year for the World's Indigenous People
The year 1993 in the Kwajalein Atoll in the Marshall Islands had only 364 days, since its ...
album ''
Modern Life Is Rubbish'', in which the opening lyrics are: "
Air cushioned soles, I bought them on the Portobello Road on a Saturday."
In
Caetano Veloso
Caetano Emanuel Viana Teles Veloso (; born 7 August 1942) is a Brazilian composer, singer, guitarist, writer, and political activist. Veloso first became known for his participation in the Brazilian musical movement Tropicália, which encompas ...
's "Nine Out Of Ten" song from the 1972 album ''
Transa'', he sings "walk down Portobello Road to the sound of reggae". The
Brazil
Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...
ian artist lived in London in the late 1960s and early 1970s during his exile.
David Gilmour
David Jon Gilmour ( ; born 6 March 1946) is an English guitarist, singer and songwriter who is a member of the rock band Pink Floyd. He joined in 1967, shortly before the departure of the founder member Syd Barrett. By the early 1980s, Pink F ...
's song "Sing" on his 2024
Luck & Strange album contains the lyric: "Found a lifetime ago, Down the Portobello Road, Lovers' snapshots of delight, Those rosy days of black and white.".
TV
''
Steptoe and Son'', a UK TV sitcom about Rag and Bone men, frequently refers to the road.
In the ''
Only Fools and Horses
''Only Fools and Horses'' (titled onscreen as ''Only Fools and Horses....'') is a British television sitcom that was created and written by John Sullivan (writer), John Sullivan. Seven series were originally broadcast on BBC One in the United Ki ...
'' episode "
Cash and Curry", conmen use a statue of Kubera they bought from Portobello Road to deceive
Del Boy
Derek Edward Trotter, more commonly known as Del Boy, is a fictional character from the BBC sitcom ''Only Fools and Horses'' and one of the main characters of its spinoff series, '' Rock & Chips''. He was played by David Jason in the original ...
and
Rodney Trotter. The episode's writer,
John Sullivan, had the idea after visiting the street.
The street and its name also appeared regularly on the hit TV series ''
Minder''.
BBC One
BBC One is a British free-to-air public broadcast television channel owned and operated by the BBC. It is the corporation's oldest and flagship channel, and is known for broadcasting mainstream programming, which includes BBC News television b ...
's daytime antiques-based gameshow ''
Bargain Hunt'' regularly features contestants buying items at the market to sell later at auction.
The 1977 to 1983
Italian
Italian(s) may refer to:
* Anything of, from, or related to the people of Italy over the centuries
** Italians, a Romance ethnic group related to or simply a citizen of the Italian Republic or Italian Kingdom
** Italian language, a Romance languag ...
television broadcast RAI was named ''Portobello'' after Portobello Road.
See also
*
Camden Market
The Camden markets are a number of adjoining large retail markets, often collectively referred to as Camden Market or Camden Lock, located in the historic former Pickfords stables, in Camden Town, London. It is situated north of the Hampstead R ...
*
History of marketing
The study of the history of marketing, as a discipline, is important because it helps to define the baselines upon which change can be recognised and understand how the discipline evolves in response to those changes.
The practice of marke ...
*
Markets in London
*
Market (place)
A marketplace, market place, or just market, is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. In different parts of the world, a marketplace may be described as a ''souk'' (from ...
*
Market town
A market town is a settlement most common in Europe that obtained by custom or royal charter, in the Middle Ages, a market right, which allowed it to host a regular market; this distinguished it from a village or city. In Britain, small rura ...
*
Museum of Brands, Packaging and Advertising
Notes
External links
Visit Portobello - community-based guide to the market areaPortobello Road: Antiques Dealers AssociationGuide to the Road, and a documentary film
{{London landmarks
Notting Hill
Shopping streets in London
Streets in the Royal Borough of Kensington and Chelsea
History of the Royal Borough of Kensington and Chelsea
Tourist attractions in London
District centres of London