Logo
The second Playlist Studio's logo was introduced in August 2020 to lead a fun and playful pop culture by creating content that empathizes and move people and the world.History
Content creators
Playlist started with a small number of 2 writers, 2-3 directors, and a designer. In 2019, Playlist has about 90 young creators with more than half of the total is people in their 20s, and 70% of them are content creators such as writers, directors, producers, and designers. According to CEO Park, "Writers are discovered through contests. Neither writers nor directors are selected based on their past experiences because people in their twenties themselves are not yet inexperienced." He also emphasized that the content development project are done through the collective intelligence of the majority that decision-making and judgment of a few.Growth
User statistics
In 2018, Playlist's subscribers surpassed 3.19 million on Facebook and 950,000 on YouTube. The release of ''Love Playlist 1 & 2'', it garnered over 300 million views and 70% of the main traffic is female from both the domestic and international channel. As the show progresses, it surpassed 1 million views each time the episode was uploaded on YouTube. By April 2019, Playlist had over 1.3 billion global views and 7.7 million subscribers worldwide. It sold 45,000 items such as beauty products, stationery and miscellaneous goods in five weeks and 10,000 exports in two weeks. With the release of A-Teen 2 first on Naver TV before other platforms such as YouTube, the platform is also effective in securing platform users. Before the pre-release of the drama, Playlist videos' average number of views was around 20,000 to 30,000 on the platform. Later, the views exceeded 2 million when it was released. By December 2019, Playlist recorded 2 billion cumulative views domestically and abroad, such as Japan, Taiwan, and Vietnam. The average number of views per episode is about 2-5 million. In June 2021, '' XX'', ''Ending Again'', ''In Seoul 2'', ''Pop out boy!'', ''Twenty-Twenty'', '' Live On'', ''My Fuxxxxx Romance'', and ''Growing Season'' received the highest proportion of viewers aged between 18 and 24. The proportion of viewers aged 18–24 for the eight works averaged about 43%. However, ''XX'', ''My Fuxxxxx Romance'', and ''Growing Season'' have the second-highest proportion of viewers aged 25–34 (21%, 27%, and 16%, respectively), covering a wide audience from teens to 30s. In addition, ''My fuxxxxx Romance'' broke the prejudice that male viewers accounted for 56% of the total, and that dramas were exclusively for female viewers. According to data collected in June 2021, Playlist dramas are watched through smartphones (80%), PCs (11%), tablets (6.6%), TVs (1.01%), and game consoles (0.1%). Playlist has achieved 3.1 billion global views and 14 million subscribers worldwide in four years since its launch.Contents release through V Live
In 2019, Naver's video platform V Live opened its membership platform in April for A-Teen 2. It is the first drama to open a channel other than artists such as idol singers and actors. The drama video was released one week ahead of other platforms with no ads, 3 special live videos of A-Teen 2, text and photo content, and members-only bulletin boards are also provided. Other drama release through V Live are ''Love Playlist 4'', ''Just One Bite 2'', and ''In Seoul 1'' and ''2''.Reception
Due to the domestic and international success of ''Yellow'' (2017), the drama held a 2-hour fan meeting on November 4, 2017, at the White Wave Art Center in Seoul with a performance by Car, the Garden and MeloMance. ''A-Teens (2018-2019) popularity has resulted in the webtoons and script books being created. The lipstick collaboration with ''A-Teen'' became popular, selling 60,000 in Korea and Japan. In addition, the character Do Ha-na led to an explosive response from viewers. Through CEO Park words: During the character planning and development, Do Ha-na is focused on a character that does what teenagers want to do. Through interviews with teenagers, I studied how they felt in what situations and how they felt and reflected that into the main character's personality. The actor who played the characterPlyverse
Plyverse () is a portmanteau of the words ''Playlist'' and ''Universe'' a non-narrative name given to the fictional setting of the television series produced by Playlist Studio. The term is used to link characters seen across secondary contents, such as collaborations and spin-offs, by organically connecting and integrating each work based on a common worldview.Original programming
Movie
Drama
Entertainment
Music
Soundtracks
Others
Merchandise
Brand
Notes
References
External links
* * * * {{Television production companies of South Korea Naver Corporation Companies based in Seoul 2017 establishments in South Korea Multilingual websites Internet television streaming services Television production companies of South Korea