is a

phở Phở or pho (, , ; ) is a Vietnamese soup dish consisting of broth, rice noodles (), herbs, and meat – usually beef (), and sometimes chicken (). Phở is a popular food in Vietnam where it is served in households, street-stalls, and ...

restaurant chain based in

Sacramento, California Sacramento ( or ; ; ) is the List of capitals in the United States, capital city of the U.S. state of California and the county seat, seat of Sacramento County, California, Sacramento County. Located at the confluence of the Sacramento Rive ...

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. It was founded in

San Jose, California San Jose, officially the City of San José ( ; ), is a cultural, commercial, and political center within Silicon Valley and the San Francisco Bay Area. With a city population of 997,368 and a metropolitan area population of 1.95 million, it is ...

, in 1983. , it has more than 70 locations across the United States,

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, the

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, and

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...

History

In 1984, Binh Nguyen and Phan Jiang opened their first location in Lion Plaza, the first Asian shopping center in

, based on a restaurant that opened in Santa Ana the previous year. In 1986, they began manufacturing a proprietary spice blend for their phở. In the late 1980s, they opened their first restaurant in

. In the 1990s, they founded Aureflam Corporation to franchise phở restaurants under the and names. opened its first location in Asia in 1995. claims to be the first Vietnamese restaurant chain to franchise. According to company statistics, Asians accounted for almost 90% of their customers until around 1993, but by 1998 about 50% of customers at recently opened locations were non-Asian.

References

External links

* * {{Food chains in Taiwan Pho Companies based in Sacramento, California Restaurants in San Jose, California Regional restaurant chains in the United States Regional restaurant chains in Canada Restaurant chains in Indonesia Restaurant chains in the Philippines Restaurant chains in South Korea Restaurant chains in Taiwan Restaurants established in 1983 Vietnamese restaurants in the United States Fast-food franchises Vietnamese-American culture in California 1983 establishments in California

History

See also

References

External links