Peperami is a

pork Pork is the culinary name for the meat of the pig (''Sus domesticus''). It is the most commonly consumed meat worldwide, with evidence of pig animal husbandry, husbandry dating back to 8000–9000 BCE. Pork is eaten both freshly cooke ...

jerky snack manufactured by Jack Link's. It is similar to BiFi and is manufactured in

Ansbach Ansbach ( , ; ) is a city in the Germany, German state of Bavaria. It is the capital of the Regierungsbezirk, administrative region of Mittelfranken, Middle Franconia. Ansbach is southwest of Nuremberg and north of Munich, on the river Fränk ...

, Germany, and sold in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

and

Ireland Ireland (, ; ; Ulster Scots dialect, Ulster-Scots: ) is an island in the North Atlantic Ocean, in Northwestern Europe. Geopolitically, the island is divided between the Republic of Ireland (officially Names of the Irish state, named Irelan ...

, across multiples and independent retailers. The snack has multiple variants made with pork, and Peperami launched a beef variant in 2017. A Peperami and Cheese Snack Box was added to the range in November 2018 and Peperami also launched a chicken variant called "Pep'd up Chicken Bites" in April 2019.

History

Peperami was previously owned by

Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...

within their larger global meat snacking portfolio. Citing a struggle to make meat-snacking fit within its global portfolio, Unilever announced on 21 February 2014 that it had signed a definitive agreement for the sale of its meat snacks business to Jack Link's, for an undisclosed amount. The sale included the brands BiFi, sold in Germany, and Peperami, which retails in the UK, Mexico and Ireland.

Product portfolio

Animal

The Peperami "Animal" has been the face of the Peperami brand since the early 1990s. The anthropomorphised sausage stick was created by Lowe and introduced in a 1993 television advertisement, accompanied by the strapline “Peperami, it’s a bit of an animal” (or some variation thereof). In 1996 a point and click PC-game called ''Animal'' was released. Originally voiced by comedian

Adrian Edmondson Adrian Charles Edmondson (born 24 January 1957) is an English actor, comedian, musician, writer and television presenter. Part of the alternative comedy boom in the early 1980s, he and his comedy partner Rik Mayall starred in the television sitc ...

and animated in stop motion (by Loose Moose Productions in early 90s), the mascot was a continual presence in advertising between 1993 and 2014. the ‘Animal’ mascot returned to television campaigns in 2015 in CGI form. In 2017, a new version of the Animal character – Beef – was introduced to announce the arrival of a new beef variation of Peperami. Beef Animal first appeared in media in 2018. When the Chicken Bites were introduced, a Chicken Animal was introduced as well.

Advertising

In recent years Peperami has run a number of campaigns and partnerships to relaunch Animal. These have included a 2016 partnership with the Angry Birds film and a 2018 promotional partnership with Merlin Entertainment, specifically their Thorpe Park and

Alton Towers Alton Towers Resort ( ) (often shortened to Alton Towers) is a theme park and resort complex in Staffordshire, England, near the village of Alton, Staffordshire, Alton. The park is operated by Merlin Entertainments, Merlin Entertainments Group a ...

theme parks. In addition, the brand has launched several stunts to create media pick up around the mascot – both pork and beef. Most recently in 2018, Peperami have launched a media campaign with the tag line ‘Brothers From Another Mother’ promoting Original and Beef Animals. This is the first time the two Animals have been placed together within environmental or TV media.

Meat content

In 2003, in an effort to retain appeal with a more health conscious market, Unilever worked to revise the Peperami formula to produce a product with a reduction in fat, saturated fat and salt content.

References

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External links

Peperami website
Brand name snack foods British snack foods Former Unilever brands Sausage companies Meat companies Products introduced in 1979