"Parade" is a song performed by American recording artist

Dev Dev, sometimes capitalized as DEV, can be referred as: People Single names * Dev (born 1982), Indian actor * Dev (born 1984), British radio presenter, DJ and actor * Dev (born 1989), American singer * Dev, Indian actor First names * Dev Anand (19 ...

, produced by NanosauR. It was written by Dev herself and chosen as a single extracted from her EP '' Bittersweet July Pt. 2'' after being acclaimed by the fans. The song was released on the radios and on

VEVO Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, ...

on March 24, 2015. "Parade" is an

electropop Electropop is a hybrid music genre combining elements of electronic and pop genres. Writer Hollin Jones has described it as a variant of synth-pop with heavy emphasis on its electronic sound. The genre was developed in the 1980s and saw a r ...

rap Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...

ped song which has been compared to Dev's previous hits like ''

Bass Down Low "Bass Down Low" is the debut solo single by American musician Dev. Written alongside producers The Cataracs, the song was released on November 16, 2010 through Universal Motown as the lead single from Dev's debut studio album, ''The Night the Sun ...

'', '' Fireball'' and ''In My Trunk''. The official video was directed by photographer

Aris Jerome Aris Jerome was born and raised in the Bay Area Fremont, CA. Inspired by the Bay Area music scene he started collaborating with the local music artists and created hundreds of underground music videos. This eventually moved him to Los Angeles by a ...

. Dev performed live the song at #DDICL before a football match the day of its release along with her previous single '' Honey Dip'' and her hit '' In The Dark'', as well as on her Bittersweet July

tour Tour or Tours may refer to: Travel * Tourism, travel for pleasure * Tour of duty, a period of time spent in military service * Campus tour, a journey through a college or university's campus * Guided tour, a journey through a location, directed ...

Composition

"Parade" is the third track on the second part of Dev's Bittersweet July collection. The song starts with catchy high-drum beat and suggestive howls interspersed with the expression "Like you're welcome" and followed by the rapped chorus broken by the "Heeyyy", while the instrumental here shows for the first time prolonged bass similar which have been compared by the critics to her featured-in-single ''

Like A G6 "Like a G6" is a song by American music group Far East Movement featuring fellow American musicians Dev and The Cataracs, released as the lead single from Far East Movement's third studio album ''Free Wired''. The track reached number one on the ...

''. The verses and the bridge of the song are sung with Dev's typical talking style. The official bpm of the song is 110.

Music video

The music video for "Parade" was directed by

, who in the same period has also made a maritime photoshoot for

Selena Gomez Selena Marie Gomez ( ; born July 22, 1992) is an American singer, actress and producer. Gomez began her acting career on the children's television series ''Barney & Friends'' (2002–2004). As a teenager, she rose to prominence for starring a ...

that became popular in a few days. The video is ambientend in the

Arizona desert The Sonoran Desert ( es, Desierto de Sonora) is a desert in North America and ecoregion that covers the northwestern Mexican states of Sonora, Baja California, and Baja California Sur, as well as part of the southwestern United States (in Arizona ...

. Described as funky, the video starts with a gathering of friends led by Dev walking on the road and driving a convertible. While Dev is carrying in her womb a lilac-dyed

dog The dog (''Canis familiaris'' or ''Canis lupus familiaris'') is a domesticated descendant of the wolf. Also called the domestic dog, it is derived from the extinct Pleistocene wolf, and the modern wolf is the dog's nearest living relativ ...

, three female hip-hop dancers (among which Dev's sister) start to dance on the music with a twerkish choreography. The video also includes frames of girls holding burning firecrackers and white balloons, Dev's dad driving an old

cadillac The Cadillac Motor Car Division () is a division of the American automobile manufacturer General Motors (GM) that designs and builds luxury vehicles. Its major markets are the United States, Canada, and China. Cadillac models are distributed ...

and the producer NanosauR.

Critical reception

Dieke magazine done a positive review of the song saying that "you can either love or hate Dev's music, but we happen to be on the love side" and calling it a "fun and track that mixes sassy vocals with a dope beat". On the other side, several critics accused the music video of animal abuse, and defined the simplicity and univocity of the video a bit cheesy and disappointing.

References

{{Dev Dev (singer) songs 2014 songs 2015 singles Songs written by Dev (singer)