Panamericana Televisión Arequipa
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Panamericana Televisión Arequipa is a relay station of
Panamericana Televisión Panamericana Televisión (sometimes shortened to Panamericana and formerly known as PANTEL) is a Peruvian television network, which was founded on July 21, 1957 and Was later begun its official broadcast on October 16, 1959. It is Peru's third ...
and the first television station outside of
Lima Lima ( ; ), founded in 1535 as the Ciudad de los Reyes (, Spanish for "City of Biblical Magi, Kings"), is the capital and largest city of Peru. It is located in the valleys of the Chillón River, Chillón, Rímac River, Rímac and Lurín Rive ...
. The station was founded in 1959 as Televisora Sur Peruana and, within a few years, was acquired by Panamericana.


History

Televisora Sur Peruana was founded in 1959 by the National University of San Agustín (UNSA). Gustavo Quintanilla Paulet, a local
Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...
manager, gave impulse to the project. A closed-circuit test broadcast was done in January 1959 at the municipal theater, where television sets were installed in the street. Later, on August 15 at 7:30pm, the station started broadcasting, becoming the fourth in Peru overall (after Panamericana, América and TV Perú) and the first outside of Lima. Its launch was attended by president
Manuel Prado Ugarteche Manuel Carlos Prado y Ugarteche (21 April 1889 – 15 August 1967) was a Peruvian politician and banker who served twice as president of Peru. Son of former President Mariano Ignacio Prado, he was born in Lima and served as the nation's 43rd ...
and was presented by Gladys Zender, who won the
Miss Universe 1957 Miss Universe 1957 was the sixth Miss Universe pageant, held at the Long Beach Municipal Auditorium in Long Beach, California, United States on 19 July 1957. Gladys Zender of Peru won the contest, and was crowned by Carol Morris of the United ...
pageant. Its early programs were conferences and academic dialogues from UNSA students, a news bulletin with static photos and a cooking show sponsored by a brand of olive oil. Later, the station started including live zarzuelas and telenovelas, the first telenovela being ''El secreto de Sor Teresa'', directed by Alfredo Cano.Primer canal de televisión del Perú se llamó Garcilaso de la Vega OAD – TV Canal 7
/ref> The station had a commercial agreement with CBS, which provided it with American TV series, such as ''The Lone Ranger'', ''I Love Lucy'', ''Perry Mason'', among others."Viabilidad de una emisora de TV local, en tiempos de globalización. El caso de la ciudad de Arequipa". Cáceres Calderón, Lima 2006.
/ref> It gained a competitor in 1962,
Televisión Continental Televisión Continental was a Peruvian over-the-air television station broadcasting from the city of Arequipa, with coverage in several provinces in the south of the country. It signed on in 1962, broadcasting on channel 6, but after experiencing ...
, on channel 6. In 1966, the station, which had also gained offices in Tacna, Juliana and Cusco, was acquired by
Panamericana Televisión Panamericana Televisión (sometimes shortened to Panamericana and formerly known as PANTEL) is a Peruvian television network, which was founded on July 21, 1957 and Was later begun its official broadcast on October 16, 1959. It is Peru's third ...
, becoming a relayer of the Lima station, except for news bulletins. As of 1974, it had lost its ratings to the competitor, an América affiliate, due to the fact that Panamericana did not provide local programming. News programs from Lima came on a one-week delay.


References


External links

* * {{YouTube, @panamericanaarequipa, Panamericana Televisión Arequipa Television stations in Peru Television channels and stations established in 1959 1959 establishments in Peru Spanish-language television stations