La Michoacana is a brand of several similar Mexican

ice cream Ice cream is a frozen dessert typically made from milk or cream that has been flavoured with a sweetener, either sugar or an alternative, and a spice, such as Chocolate, cocoa or vanilla, or with fruit, such as strawberries or peaches. Food ...

parlors. Currently, there are 3 different brands that claim the ownership of the name: Paleterías La Michoacana, La Nueva Michoacana, and Helados La Michoacana. All of them have "La Michoacana" in the name, pink branding, and a Mexican woman in the logo. Due to the fact these are not operated as franchises but rather as small, independent businesses that choose to use the name, the quality of the product, pricing, and assortment can vary widely among the thousands of locations. There are an estimated 8,000 to 15,000 locations in

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

. The brand is a successful business model network of family-run businesses, and no single company operates them as a formal franchise operation. In 1992 Alejandro Andrade and a group of enthusiastic ITESO students developed an image that would unify all La Michoacana parlors. And now it is an image that belongs to the entire town of

Tocumbo Tocumbo is a municipality in the Mexican state of Michoacán. The municipality has an area of (0.86% of the surface of the state) and is bordered to the north by Tingüindín, to the east by Los Reyes, to south by the state of Jalisco Jali ...

. Paleterias bearing the name La Michoacana (or variations of this) are also found throughout the United States, Central and South America. The informal structure of the business has led to legal battles over the rights to the "La Michoacana" brand. In January 2021,

Wind Point Partners Wind Point Partners is an American private equity firm focused on growth capital investments and leveraged buyouts in middle-market companies. The firm focuses on the following industry sectors: Consumer Products, Industrial Products, and Busines ...

and portfolio company Tropicale Foods (Helados Mexico) announced the acquisition of Paleteria La Michoacana (“PLM”) from Canum Capital Partners and Greyrock Capital Group.

References

Ice cream brands Ice cream parlors Dairy products companies of Mexico {{Mexico-company-stub