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Watsonville is a city in
Santa Cruz County, California Santa Cruz County (), officially the County of Santa Cruz, is a county on the Pacific coast of the U.S. state of California. As of the 2020 census, the population was 270,861. The county seat is Santa Cruz. Santa Cruz County comprises the Sa ...
, in the
Monterey Bay Area Monterey Bay is a bay of the Pacific Ocean located on the coast of the U.S. state of California, south of the San Francisco Bay Area. San Francisco itself is further north along the coast, by about 75 miles (120 km), accessible via CA 1 and U ...
of the
Central Coast of California The Central Coast is an area of California, roughly spanning the coastal region between Point Mugu and Monterey Bay. It lies northwest of Los Angeles and south of the San Francisco Bay Area, and includes the rugged, rural, and sparsely populat ...
. The population was 52,590 at the 2020 census. Predominantly Latino and Democratic, Watsonville is a self-designated
sanctuary city A sanctuary city is a municipality that limits or denies its cooperation with the national government in enforcing immigration law. Proponents of sanctuary cities cite motives such as reducing the fear of persons which illegally immigrated fr ...
."Watsonville-Santa Cruz JACL Holds Candlelight Vigil in Observance of Feb. 19," ''Pacific Citizen'', March 10–23, 2017, p. 9.


History

Watsonville's land was first inhabited by an
Ohlone The Ohlone ( ), formerly known as Costanoans (from Spanish meaning 'coast dweller'), are a Native Americans in the United States, Native American people of the Northern California coast. When Spanish explorers and missionaries arrived in the l ...
nation of
Indigenous Californians Indigenous peoples of California, commonly known as Indigenous Californians or Native Californians, are a diverse group of nations and peoples that are indigenous to the geographic area within the current boundaries of California before and afte ...
. This tribe settled along the
Pajaro Dunes Pajaro Dunes is a census-designated place (CDP) in Santa Cruz County, California. Pajaro Dunes is situated at an elevation of 13 feet (4.0 m) above sea level. The 2020 United States census reported Pajaro Dunes' population was 122. Geography A ...
since the land was fertile and useful for the cultivation of their plants and animals.


Spanish era

In 1769, the
Portolá expedition thumbnail, 250px, Point of San Francisco Bay Discovery The Portolá expedition was a Spanish voyage of exploration in 1769–1770 that was the first recorded European exploration of the interior of the present-day California. It was led by Gas ...
, the first Europeans to explore the area, arrived from the south, where soldiers described a big bird they saw near a large river. The story survived in the river's name, ''Rio del Pajaro'' (River of the Bird). The Portolá expedition continued north through the area, camping at one of the lakes north of town for five nights, on October 10–14, 1769. Many of the expedition's soldiers had
scurvy Scurvy is a deficiency disease (state of malnutrition) resulting from a lack of vitamin C (ascorbic acid). Early symptoms of deficiency include weakness, fatigue, and sore arms and legs. Without treatment, anemia, decreased red blood cells, gum d ...
, so progress was slow. While the sick recuperated, scouts led by Sergeant Ortega looked for the best way forward. On the fifth day,
Franciscan The Franciscans are a group of related organizations in the Catholic Church, founded or inspired by the Italian saint Francis of Assisi. They include three independent Religious institute, religious orders for men (the Order of Friars Minor bei ...
missionary
Juan Crespi ''Juan'' is a given name, the Spanish and Manx versions of ''John''. The name is of Hebrew origin and has the meaning "God has been gracious." It is very common in Spain and in other Spanish-speaking countries around the world and in the Philipp ...
, traveling with the expedition, wrote in his diary, "This afternoon the explorers returned. The sergeant reported that he had gone ahead twelve leagues without getting any information of the harbor that we are looking for, and that he went to the foot of a high, white mountain range." During the October March 10, the explorers first saw the
Coast redwood ''Sequoia sempervirens'' ()''Sunset Western Garden Book,'' 1995: 606–607 is the sole living species of the genus '' Sequoia'' in the cypress family Cupressaceae (formerly treated in Taxodiaceae). Common names include coast redwood, coast ...
tree (Spanish: ''palo colorado''). A bronze plaque at Pinto Lake (now a city park) commemorates the event. On October 15, the expedition continued to the northwest past today's community of
Freedom Freedom is the power or right to speak, act, and change as one wants without hindrance or restraint. Freedom is often associated with liberty and autonomy in the sense of "giving oneself one's own laws". In one definition, something is "free" i ...
, camping that night at Corralitos Lagoon. The area became part of the Spanish colonial province of
Las Californias The Californias (), occasionally known as the Three Californias or the Two Californias, are a region of North America spanning the United States and Mexico, consisting of the U.S. state of California and the Mexican states of Baja California an ...
, and in 1804 the northern part was split off to form
Alta California Alta California (, ), also known as Nueva California () among other names, was a province of New Spain formally established in 1804. Along with the Baja California peninsula, it had previously comprised the province of , but was made a separat ...
. The area's pasture lands were assigned to the Spanish mission to the south, in Carmel.


Mexican era

When Mexico gained independence, it took possession of ''Alta California''. The Spanish missions were secularized in the 1830s, and the future Watsonville area became
Rancho Bolsa del Pajaro Rancho Bolsa del Pajaro was a Mexican land grant in present-day Santa Cruz County, California given in 1837 by Governor Juan B. Alvarado to Sebastian Rodríguez. The name means "pocket of the Pajaro". Pocket usually refers to land surrounded ...
, a land grant made to Sebastian Rodríguez in 1837. Under Mexico's more liberal land-ownership laws, immigration to the area from Europe and the U.S. increased. In 1833, Governor
José Figueroa José María Figueroa (1792 – 29 September 1835) was a Californio politician and military leader. He was a General and the Mexican Governor of Alta California from 1833 to 1835. His ''Manifesto'' (1835) was the first book published in Calif ...
granted
Rancho San Andrés Rancho San Andrés was an Mexican land grant in present-day Santa Cruz County, California, given in 1833 by Governor José Figueroa to José Joaquín Castro. The grant on Monterey Bay extended from La Selva Beach on the north to Watsonville Slo ...
to José Joaquín Castro, who came to California as part of the 1776 Anza Expedition and later became patriarch of a locally prominent
Californio Californios (singular Californio) are Californians of Spaniards, Spanish descent, especially those descended from settlers of the 17th through 19th centuries before California was annexed by the United States. California's Spanish language in C ...
family. His son, Juan José Castro, built the
Castro Adobe The Rancho San Andrés Castro Adobe is a historically and architecturally significant house located in the Pájaro Valley, California. The two-story Rancho San Andrés Castro Adobe is a historic rancho hacienda that was built between 1848 and 18 ...
, the only two-story hacienda in the area at the time. Today, the adobe is owned by
California State Parks California State Parks is the state park system for the U.S. state of California. The system is administered by the California Department of Parks and Recreation, a department under the California Natural Resources Agency. The California State ...
and is undergoing restoration to serve as the Rancho San Andrés Castro Adobe State Historic Park.


Post-Conquest era

Following the American
Conquest of California The Conquest of California, also known as the Conquest of Alta California or the California Campaign, was a military campaign during the Mexican–American War carried out by the United States in Alta California (modern-day California), then part ...
and the ratification of the
Treaty of Guadalupe Hidalgo The Treaty of Guadalupe Hidalgo officially ended the Mexican–American War (1846–1848). It was signed on 2 February 1848 in the town of Villa de Guadalupe, Mexico City, Guadalupe Hidalgo. After the defeat of its army and the fall of the cap ...
in 1848, the region began to receive large waves of migrants, mainly Americans from the East Coast and Europeans. John H. Watson and D. S. Gregory laid out the town in 1852. The community was incorporated as the Town of Watsonville on or about March 30, 1868, named after Watson. It became the City of Watsonville about 1889. Voters adopted a charter in 1903.


Modern era

From 1904 to 1913, the Watsonville Railway and Navigation Company operated an interurban railway to Port Watsonville on Monterey Bay, where it connected with an overnight produce
packet boat Packet boats were medium-sized boats designed mainly for domestic mail and freight transport in European countries and in North American rivers and canals. Eventually including basic passenger accommodation, they were used extensively during t ...
to San Francisco. The Watsonville riots was a
race riot This is a list of ethnic riots by country, and includes riots based on Ethnic conflict, ethnic, Sectarian violence, sectarian, xenophobic, and Racial conflict, racial conflict. Some of these riots can also be classified as pogroms. Africa A ...
that occurred in January 1930. The riots were preceded by efforts of a local justice of the peace, D.W. Rohrback to stoke anti-Filipino sentiments.
Filipino American Filipino Americans () are Americans of Filipino ancestry. Filipinos in North America were first documented in the 16th century and other small settlements beginning in the 18th century. Mass migration did not begin until after the end of the Sp ...
farmworkers, then-
U.S. nationals United States nationality law details the conditions in which a person holds United States nationality. In the United States, nationality is typically obtained through provisions in the U.S. Constitution, various laws, and international agree ...
, were attacked by
White Americans White Americans (sometimes also called Caucasian Americans) are Americans who identify as white people. In a more official sense, the United States Census Bureau, which collects demographic data on Americans, defines "white" as " person hav ...
, including the killing of Fermin Tobera. In May 2023, the
Monterey County Board of Supervisors The Monterey County Board of Supervisors is the central governing body for Monterey County, California. The Board is made up of five elected officials, each of whom represent a distinct geographical district within the County. Background and com ...
issued an apology for the riot in form of a resolution during
Asian American and Pacific Islander Heritage Month Asian American and Pacific Islander Heritage Month (, officially changed from Asian American, Native Hawaiian, Pacific Islander Month) is an annually observed commemorative month in the United States. It is celebrated during the month of May, an ...
. The Maggie Sue Earthquake with a magnitude of 4.5, a shallow depth of 7 kilometers, and an epicenter of approximately 3 kilometers West of Moss Landing struck on September 29, 2024 at 2:47 AM local time. The Maggie Sue Earthquake had a high intensity rating with impacts especially strong throughout the
Moss Landing Moss Landing, formerly Moss, is an unincorporated community and census-designated place (CDP) in Monterey County, California, United States. It is located north-northeast of Monterey, at an elevation of . It is on the shore of Monterey Bay, at t ...
, Aromas, and Watsonville areas, with intense shaking felt throughout Santa Cruz and
Monterey Monterey ( ; ) is a city situated on the southern edge of Monterey Bay, on the Central Coast of California. Located in Monterey County, the city occupies a land area of and recorded a population of 30,218 in the 2020 census. The city was fou ...
Counties as far south as Salinas and
Monterey Monterey ( ; ) is a city situated on the southern edge of Monterey Bay, on the Central Coast of California. Located in Monterey County, the city occupies a land area of and recorded a population of 30,218 in the 2020 census. The city was fou ...
. Watonsville's present
city charter A city charter or town charter (generically, municipal charter) is a legal document (''charter'') establishing a municipality such as a city or town. The concept developed in Europe during the Middle Ages. Traditionally, the granting of a charter ...
was adopted on February 16, 1960. In 1985, cannery workers in Watsonville went on strike for 18 months to protest a decrease in their wages and benefits. In the end, they won a new contract. The movement was led by primarily Latina women, and was noted as a historic labor rights win for the Mexicano/Chicano community.


Geography

Watsonville is in the Monterey Bay area, at the southern end of Santa Cruz County. According to the
United States Census Bureau The United States Census Bureau, officially the Bureau of the Census, is a principal agency of the Federal statistical system, U.S. federal statistical system, responsible for producing data about the American people and American economy, econ ...
, the city has an area of , of which is land and is water. Watsonville has habitat areas that support the
endangered species An endangered species is a species that is very likely to become extinct in the near future, either worldwide or in a particular political jurisdiction. Endangered species may be at risk due to factors such as habitat loss, poaching, inv ...
Santa Cruz Tarweed ''Holocarpha macradenia'', commonly known as the Santa Cruz tarplant, is an endangered plant endemic to Northern California.
on the
California coastal prairie California coastal prairie, also known as northern coastal grassland, is a grassland plant community of California and Oregon in the temperate grasslands, savannas, and shrublands biome. This ecosystem is found along the Pacific Coast, from as f ...
ecosystem. Population has grown considerably since 1980, requiring preparation of a number of
Environmental Impact Report An environmental impact statement (EIS), under United States environmental law, is a document required by the 1969 National Environmental Policy Act (NEPA) for certain actions "significantly affecting the quality of the human environment". An EIS ...
s, with resultant development removing certain lands of the city from productive natural habitat. Most of the coastal land adjacent to Watsonville is part of the
Monterey Bay National Marine Sanctuary Monterey Bay National Marine Sanctuary (MBNMS) is a federally protected marine area offshore of California's Big Sur and central coast in the United States. It is one of the largest US national marine sanctuaries and has a shoreline length ...
. Another protected natural resource is the Watsonville
wetlands A wetland is a distinct semi-aquatic ecosystem whose groundcovers are flooded or saturated in water, either permanently, for years or decades, or only seasonally. Flooding results in oxygen-poor ( anoxic) processes taking place, especially ...
, a system of fresh water
sloughs A slough ( or ) is a wetland, usually a swamp or shallow lake, often a Backwater (river), backwater to a larger body of water. Water tends to be Water stagnation, stagnant or may flow slowly on a seasonal basis. In North America, "slough" may re ...
with open water and native vegetation that extend from the city to the ocean. The slough system is only one of a few remaining wetland areas of its kind in the California Coastal Region. Not only are the wetlands home to approximately nine species of fish and over 200 species of waterfowl, raptors and songbirds; they are also a vital stop on the Pacific Flyway for thousands of migrating birds. In 1990, private and municipal organizations worked together to stop development and protect this resource. The Watsonville Wetlands Watch was established at that time with the task of restoring and protecting the slough's natural habit.


Climate

The
National Weather Service The National Weather Service (NWS) is an Government agency, agency of the Federal government of the United States, United States federal government that is tasked with providing weather forecasts, warnings of hazardous weather, and other weathe ...
cooperative station at the Watsonville Waterworks reports cool, relatively wet winters and mild, dry summers. Fog and low overcast is common in the night and morning, especially in the summer, when warmer air from inland areas mixes with the cool, moist air near Monterey Bay. Its Köppen classification is cool-summer
mediterranean climate A Mediterranean climate ( ), also called a dry summer climate, described by Köppen and Trewartha as ''Cs'', is a temperate climate type that occurs in the lower mid-latitudes (normally 30 to 44 north and south latitude). Such climates typic ...
. January, normally the coldest month, has an average maximum of and an average minimum of . September, normally the warmest month, has an average maximum of and an average minimum of . There are an average of 4.9 days annually with highs of or higher and an average of 13.5 days annually with lows of or lower. Cool nights are common in the summer, due to the influence of chilly Monterey Bay. The record high temperature from the late 20th century onward was on October 2, 1980. (An earlier June day has been recorded as .) The record low temperature from the late 20th century onward was on December 22, 1990, though a low was previously recorded. Average annual rainfall is , with measurable precipitation falling on an average of 61 days each year. The wettest year on record was 1983, with , and the driest was 1976, with . The most rainfall in one month was in February 1998. The most rainfall in 24 hours was on February 14, 2000. Although significant snowfall occurs several times a year on the higher mountains nearby, measurable snowfall is a rarity along Monterey Bay. On February 26, 2011, there was slight snowfall in Watsonville, but there was so little snow that it could not be measured.


Demographics


2010

The 2010 United States Census reported that Watsonville had a population of 51,199. The population density was . The racial makeup of Watsonville was 22,399 (43.7%)
White White is the lightest color and is achromatic (having no chroma). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully (or almost fully) reflect and scatter all the visible wa ...
, 358 (0.7%)
African American African Americans, also known as Black Americans and formerly also called Afro-Americans, are an Race and ethnicity in the United States, American racial and ethnic group that consists of Americans who have total or partial ancestry from an ...
, 629 (1.2%) Native American, 1,664 (3.3%) Asian, 40 (0.1%)
Pacific Islander Pacific Islanders, Pasifika, Pasefika, Pacificans, or rarely Pacificers are the peoples of the list of islands in the Pacific Ocean, Pacific Islands. As an ethnic group, ethnic/race (human categorization), racial term, it is used to describe th ...
, 23,844 (46.6%) from other races, and 2,265 (4.4%) from two or more races.
Hispanic The term Hispanic () are people, Spanish culture, cultures, or countries related to Spain, the Spanish language, or broadly. In some contexts, Hispanic and Latino Americans, especially within the United States, "Hispanic" is used as an Ethnici ...
or Latino of any race were 41,656 persons (81.4%). The Census reported that 50,671 people (99.0% of the population) lived in households, 322 (0.6%) lived in non-institutionalized group quarters, and 206 (0.4%) were institutionalized. There were 13,528 households, out of which 7,130 (52.7%) had children under the age of 18 living in them, 7,231 (53.5%) were opposite-sex married couples living together, 2,375 (17.6%) had a female householder with no husband present, 903 (6.7%) had a male householder with no wife present. There were 890 (6.6%) unmarried opposite-sex partnerships, and 107 (0.8%) same-sex married couples or partnerships. 2,466 households (18.2%) were made up of individuals, and 1,213 (9.0%) had someone living alone who was 65 years of age or older. The average household size was 3.75. There were 10,509
families Family (from ) is a group of people related either by consanguinity (by recognized birth) or affinity (by marriage or other relationship). It forms the basis for social order. Ideally, families offer predictability, structure, and safety as ...
(77.7% of all households); the average family size was 4.17. The population was spread out, with 16,111 people (31.5%) under the age of 18, 6,001 people (11.7%) aged 18 to 24, 14,834 people (29.0%) aged 25 to 44, 10,014 people (19.6%) aged 45 to 64, and 4,239 people (8.3%) who were 65 years of age or older. The median age was 29.2 years. For every 100 females, there were 99.2 males. For every 100 females age 18 and over, there were 98.2 males. There were 14,089 housing units at an average density of , of which 5,957 (44.0%) were owner-occupied, and 7,571 (56.0%) were occupied by renters. The homeowner vacancy rate was 1.9%; the rental vacancy rate was 2.5%. 21,365 people (41.7% of the population) lived in owner-occupied housing units and 29,306 people (57.2%) lived in rental housing units. As reported by the 2007–2011 American Community Survey, the median income for a household in the city was $46,073, and the median income for a family was $49,550. Male full-time year-round workers had a median income of $31,758 versus $31,155 for females. The per capita income for the city was $16,407. About 18.6% of families and 20.4% of the population were below the poverty line, including 27.6% of those under age 18 and 15.6% of those age 65 or over. Therefore, although the median household income did rise significantly between 2000 and 2010 (unadjusted for inflation), the percentage of city residents experiencing poverty rose at a faster rate.


2000

As of the
census A census (from Latin ''censere'', 'to assess') is the procedure of systematically acquiring, recording, and calculating population information about the members of a given Statistical population, population, usually displayed in the form of stati ...
of 2000, there were 44,265 people, 11,381 households, and 8,865 families residing in the city. The population density was . There were 11,695 housing units at an average density of . The racial makeup of the city was 43.00%
White White is the lightest color and is achromatic (having no chroma). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully (or almost fully) reflect and scatter all the visible wa ...
, 0.75%
African American African Americans, also known as Black Americans and formerly also called Afro-Americans, are an Race and ethnicity in the United States, American racial and ethnic group that consists of Americans who have total or partial ancestry from an ...
, 1.74% Native American, 3.29% Asian, 0.12%
Pacific Islander Pacific Islanders, Pasifika, Pasefika, Pacificans, or rarely Pacificers are the peoples of the list of islands in the Pacific Ocean, Pacific Islands. As an ethnic group, ethnic/race (human categorization), racial term, it is used to describe th ...
, 45.92% from other races, and 5.18% from two or more races.
Hispanic The term Hispanic () are people, Spanish culture, cultures, or countries related to Spain, the Spanish language, or broadly. In some contexts, Hispanic and Latino Americans, especially within the United States, "Hispanic" is used as an Ethnici ...
or Latino of any race were 75.12% of the population, with the majority of these being of Mexican origin. Watsonville also has an
Asian-American Asian Americans are Americans with ancestry from the continent of Asia (including naturalized Americans who are immigrants from specific regions in Asia and descendants of those immigrants). Although this term had historically been used for ...
presence consisting of
Chinese Chinese may refer to: * Something related to China * Chinese people, people identified with China, through nationality, citizenship, and/or ethnicity **Han Chinese, East Asian ethnic group native to China. **'' Zhonghua minzu'', the supra-ethnic ...
,
Japanese Japanese may refer to: * Something from or related to Japan, an island country in East Asia * Japanese language, spoken mainly in Japan * Japanese people, the ethnic group that identifies with Japan through ancestry or culture ** Japanese diaspor ...
and
Filipinos Filipinos () are citizens or people identified with the country of the Philippines. Filipinos come from various Austronesian peoples, all typically speaking Filipino language, Filipino, Philippine English, English, or other Philippine language ...
despite the fact that the percentage of city residents of Asian descent has dropped since 1960. The Chinese, Japanese and Filipinos had residential sections and opened many businesses to serve their customer base in town during the mid 20th century. The history of East Asians in Watsonville dates back to the late 19th century and are involved in the local agricultural industry. It is presumed that as a result of
Japanese-American internment During World War II, the United States forcibly relocated and incarcerated about 120,000 people of Japanese descent in ten concentration camps operated by the War Relocation Authority (WRA), mostly in the western interior of the country. About ...
during WWII, local farm companies began to attract Mexican migrant labor to the area in higher numbers and the town's racial-ethnic composition became more Hispanic in the 1980s and 1990s. There was also medium-sized Sikh population in Watsonville during the late 1990s to early 2000s that were involved mostly in the trucking industry, but most have moved away to the Central Valley for cheaper housing. There were 11,381 households, out of which 49.2% had children under the age of 18 living with them, 56.3% were
married couples Marriage, also called matrimony or wedlock, is a culturally and often legally recognised union between people called spouses. It establishes rights and obligations between them, as well as between them and their children (if any), and b ...
living together, 16.4% had a female householder with no husband present, and 22.1% were non-families. 17.6% of all households were made up of individuals, and 9.0% had someone living alone who was 65 years of age or older. The average household size was 3.84 and the average family size was 4.26. In the city, the population was spread out, with 34.0% under the age of 18, 11.8% from 18 to 24, 30.5% from 25 to 44, 15.1% from 45 to 64, and 8.6% who were 65 years of age or older. The median age was 27 years. For every 100 females, there were 101.0 males. For every 100 females age 18 and over, there were 100.4 males. The median
income Income is the consumption and saving opportunity gained by an entity within a specified timeframe, which is generally expressed in monetary terms. Income is difficult to define conceptually and the definition may be different across fields. F ...
for a household in the city was $37,617, and the median income for a family was $40,293. Males had a median income of $26,701 versus $22,225 for females. The
per capita income Per capita income (PCI) or average income measures the average income earned per person in a given area (city, region, country, etc.) in a specified year. In many countries, per capita income is determined using regular population surveys, such ...
for the city was $13,205. About 15.4% of families and 19.1% of the population were below the
poverty line The poverty threshold, poverty limit, poverty line, or breadline is the minimum level of income deemed adequate in a particular country. The poverty line is usually calculated by estimating the total cost of one year's worth of necessities for ...
, including 23.8% of those under age 18 and 8.8% of those age 65 or over.


Economy

Watsonville's main industries are construction, agriculture and manufacturing. Some of the largest companies headquartered in Watsonville are Monterey Mushrooms,
Driscoll's Driscoll's, Inc. is a California-based seller of fresh strawberries and other berries. It is a fourth-generation family business that has been in the Reiter and Driscoll families since the late 1800s. In 2017, it controlled roughly one-third of ...
, Martinelli's, Nordic Naturals, Graniterock,
Granite Construction Granite Construction Inc. is a civil construction company and aggregate producer, a member of the S&P 600 Index based and founded in Watsonville, California, and is the parent corporation of Granite Construction Company. The company is both a h ...
,
West Marine West Marine is an American company based in Fort Lauderdale, Florida, which operates a chain of boating supply and fishing retail stores. The company has 247 retail stores in North America. West Marine also runs Blue Future a non profit organiz ...
, California Giant, A&I Transport Inc. and
Orion Telescopes & Binoculars Orion Telescopes & Binoculars was an American retail company that sold telescopes, binoculars and accessories online and in-store for astronomy and birdwatching. It was founded in 1975 and had corporate offices in Watsonville, California. A large ...
. Watsonville is known for producing crops and goods in the agricultural business along the Northern Pacific Coast. Its economy depends on its agro-business market and on distributing crops to different parts of the world. Crops fundamental to the economy include strawberries, cauliflower, broccoli, lettuce, natural plants, and raspberries. Companies such as
Driscoll's Driscoll's, Inc. is a California-based seller of fresh strawberries and other berries. It is a fourth-generation family business that has been in the Reiter and Driscoll families since the late 1800s. In 2017, it controlled roughly one-third of ...
and California Giant spend around $280 million every year to processing and transport fresh food to cities in the area, such as San Jose, Castroville, and Santa Cruz, where the numbers of these fruits and vegetables do not meet the demand. The city ranks among the most important U.S. farming cities for its agro-business market. Watsonville is the nation's 21st-largest city in which Latino workers are 75% of the total population.


Top employers

According to the City of Watsonville's 2019 Comprehensive Annual Financial Report, the city's top employers are:


Parks and recreation

Watsonville maintains 28 parks, including a skate park, indoor soccer field, lake with boat rentals and RV camping, BBQ areas, handball courts, an art gallery, tennis courts, and volleyball courts. It also provides a wide variety of recreational opportunities, including hiking, boating, sports, bird-watching, and beach access.


Watsonville Wetlands

There are hiking trails throughout the city, and a nature center provides an intimate view of The Watsonville Wetlands.


Pajaro River

There are several trailheads in the city that provide access to the
Pajaro River The Pajaro River (''pájaro'' is ''bird'' in Spanish language, Spanish) is a U.S. river in the Central Coast (California), Central Coast region of California, forming part of the border between San Benito County, California, San Benito and Sant ...
and its tributaries via The Pajaro River Levee Trail Park. The levee trails are a popular spot for walking, running, and biking. In 2010, the City of Watsonville received a $424,000 grant to create a public access point to the Pajaro River for canoes and kayaks, including a parking lot, trail and public restroom.


Pinto Lake

The city operates one of two parks at Pinto Lake, which includes a small
watercraft A watercraft or waterborne vessel is any vehicle designed for travel across or through water bodies, such as a boat, ship, hovercraft, submersible or submarine. Types Historically, watercraft have been divided into two main categories. *Raf ...
launch ramp, group picnic areas, an
RV park A recreational vehicle park (RV park) or caravan park is a place where people with recreational vehicles can stay overnight, or longer, in allotted spaces known as "sites" or "campsites". They are also referred to as campgrounds, though a true ...
, a baseball field,
volleyball Volleyball is a team sport in which two teams of six players are separated by a net. Each team tries to score points by grounding a ball on the other team's court under organized rules. It has been a part of the official program of the Summ ...
, children's playground, boat rentals, fishing, and bird watching. Because Pinto Lake often turns a thick green due to different types of algae, the city prohibits the eating of fish caught in Pinto Lake. The second park at Pinto Lake is operated by the County of Santa Cruz and includes nature trails, disc golf, sports fields, and the UC Master Gardeners of Monterey and Santa Cruz Counties's Demonstration Garden.


Pajaro Dunes

The
Pajaro Dunes Pajaro Dunes is a census-designated place (CDP) in Santa Cruz County, California. Pajaro Dunes is situated at an elevation of 13 feet (4.0 m) above sea level. The 2020 United States census reported Pajaro Dunes' population was 122. Geography A ...
area of Watsonville attracts tourists to its high-end beachfront condos and
timeshare A timeshare (sometimes called a vacation ownership or vacation club) is a Real property, property with a divided form of ownership or use rights. These properties are typically resort Condominium (living space), condominium units, in which mul ...
s.


Culture

Watsonville is home to the annual Strawberry Festival, which includes a wide variety of strawberry-based foods, live music, vendors, and rides. Near the end of every summer, the Santa Cruz County Fair draws visitors from across and outside the county to its attractions, including rides, food, art exhibits, flower exhibits, pony rides, petting zoos, dog shows, and live music performances. The Santa Cruz County Fairgrounds host a number of other events, including car races at the Ocean Speedway, dog training programs, wedding receptions, the annual Santa Cruz County Science Fair, and the Scottish Renaissance Festival. The fairgrounds also host concerts and trade shows. Notable past performers include
Whitesnake Whitesnake are an English Rock music, rock band formed in London in 1978. The group were originally put together as the backing band for singer David Coverdale, who had recently left Deep Purple. Though the band quickly developed into their ow ...
, Dio, and
Joan Jett Joan Jett (born Joan Marie Larkin; September 22, 1958) is an American singer, songwriter, guitarist, and actress. Often referred to as the "Honorific nicknames in popular music#J, Godmother of Punk", she is regarded as a Pop icon, rock icon and ...
.


Government

Watsonville uses the
council–manager government The council–manager government is a form of local government commonly used for municipalities and counties in the United States and Ireland, in New Zealand regional councils, and in Canadian municipalities. In the council-manager government, ...
model. The city is divided into seven districts, each of which elects a representative to the city council. The mayor is not elected; the office rotates annually in December. , the mayor is Maria Orozco. Watsonville became a sanctuary city on April 11, 2017. Watsonville's overall crime index is 24.1% lower than Santa Cruz's, 15.4% lower than Salinas's, and 38.4% higher than Gilroy's.


State and federal representation

In the
California State Legislature The California State Legislature is the bicameral state legislature of the U.S. state of California, consisting of the California State Assembly (lower house with 80 members) and the California State Senate (upper house with 40 members). ...
, Watsonville is in , and . In the
United States House of Representatives The United States House of Representatives is a chamber of the Bicameralism, bicameral United States Congress; it is the lower house, with the U.S. Senate being the upper house. Together, the House and Senate have the authority under Artic ...
, Watsonville is in .


Education

Watsonville's
public schools Public school may refer to: *Public school (government-funded), a no-fee school, publicly funded and operated by the government *Public school (United Kingdom), certain elite fee-charging private schools in England and Wales *Great Public Schools, ...
fall under the jurisdiction of the Pajaro Valley Unified School District, which has an enrollment of about 18,000 students in kindergarten through 12th grades. Local high schools include Watsonville High School and Pajaro Valley High School.
Cabrillo College Cabrillo College is a public community college in Aptos, California. It is named after the conquistador Juan Rodríguez Cabrillo and opened in 1959. Cabrillo College has an enrollment of about 9,700 students per term. Facilities Classes are of ...
operates a branch campus in Watsonville. Most
charter school A charter school is a school that receives government funding but operates independently of the established state school system in which it is located. It is independent in the sense that it operates according to the basic principle of autono ...
s in Watsonville are under the jurisdiction of the Pajaro Valley Unified School District. They include Diamond Technology Institute, Alianza Charter School, Linscott Charter School, Pacific Coast Charter School, Watsonville Charter School of the Arts, and Ceiba College Preparatory Academy, with the exception of Watsonville Prep School, a proposed TK-8 charter school operated which is operated by Navigator Schools. Private schools in the city include Green Valley Christian School, Moreland Notre Dame, Monte Vista Christian, Mount Madonna School, Potter's House Community Christian School, St. Francis Central Coast Catholic High School, and Salesian Elementary and Junior High Schools.


Media

Watsonville and the surrounding area is served by the local newspaper, '' The Pajaronian''. KQET operates in Watsonville as a simulcast of the Bay Areas's KQED. Radio stations based in Watsonville include
KSCO KSCO (1080 AM broadcasting, AM) is a commercial radio, commercial radio station broadcasting a talk radio radio format, format. The station is owned by Zwerling Broadcasting System, Ltd and is city of license, licensed to Santa Cruz, Californi ...
, KLVM, KAPU, and
KPIG-FM KPIG-FM (107.5 FM, "K-PIG") is a radio station located near the city of Santa Cruz, California, United States. Founded in 1988, the studio is based in Watsonville, California, and broadcasts to the counties of Santa Cruz and Monterey. It a ...
.


Notable people

*
Donald Barnhouse Donald Grey Barnhouse (March 28, 1895 – November 5, 1960), was an American Christian preacher, pastor, theologian, radio pioneer, and writer. He was pastor of the Tenth Presbyterian Church in Philadelphia, Pennsylvania, from 1927 to his dea ...
, Christian preacher, pastor, theologian, radio pioneer, and writer *
Tony Carey Anthony Lawrence Carey (born October 16, 1953, Watsonville, California, United States) is an American musician, composer, producer, and singer/songwriter. In his early career he was a keyboardist for Rainbow. After his departure in 1977, he bega ...
, musician, composer *
Jaime Cortez Jaime Cortez is a Chicano-American graphic novelist, visual artist, writer, teacher, and performer. Cortez is also known for his role as an LGBT rights activist, and HIV/AIDS prevention work. Early years Cortez was born in the agricultural town ...
, Chicano novelist and LGBT activist *
Glen Gondo Glen Yoshiaki Gondo (1948 – July 1, 2024) was an American businessman, restaurateur, and cultural advocate. Gondo, whose parents opened the first Japanese restaurant and sushi bar in Houston, Texas, is credited with popularizing Japanese cuisin ...
, businessman and founder of the Japan Festival of Houston * Annie Law,
conchologist Conchology, from Ancient Greek κόγχος (''kónkhos''), meaning "cockle (bivalve), cockle", and -logy from λόγος (''lógos''), meaning "study", is the study of mollusc shells. Conchology is one aspect of malacology, the study of mollus ...
* Laurie R. King, author *
Marv Marinovich Marvin Jack Marinovich (August 6, 1939 — December 3, 2020) was an American college and professional football player who became a strength and conditioning coach. He played college football as a two-way lineman for the USC Trojans and was cap ...
, football player and coach * Charlene Pryer, baseball player * Ty Sambrailo, football player *
Ken Sears Kenneth Robert Sears (August 17, 1933 – April 23, 2017) was an American professional basketball player in the National Basketball Association (NBA). He was the first basketball player on the cover of ''Sports Illustrated'' magazine, appea ...
, professional basketball player * Todd Souza, racing driver * Cody Webb, motorcycle racer *
Adrián Zamora Rodrigo Adrián Zamora Fernández (born 28 October 1986) is an American-born Mexican former basketball player. Zamora is the youngest of five siblings born to Francisco Zamora and Alberta Fernández. His family is originally from Gómez Farías ...
, basketball player


Sister cities

Watsonville's
sister cities A sister city or a twin town relationship is International relations, a form of legal or social agreement between two geographically and politically distinct localities for the purpose of promoting cultural and commercial ties. While there ar ...
are: *
Velas Velas may refer to: Places * Velas, Azores, Portugal * Velas, Maharashtra, India * Cabo Velas, Costa Rica People * Sara Velas, American artist {{dab, geo, surname ...
, Sáo Jorge Island, Azore Islands, Portugal *
Cavtat Cavtat (, ) is a village in the Dubrovnik-Neretva County of Croatia. It is on the Adriatic Sea coast south of Dubrovnik and is the centre and the main settlement of Konavle municipality. History Antiquity The original city was founded by the ...
, Croatia * Jocotepec, Mexico * Kawakami, Japan *
Pinghu Pinghu is a county-level city in the east of Jiaxing's administrative area, in the northeast of Zhejiang Province, bordering Shanghai to the northeast. It sits next to the East China Sea and the north shore of Hangzhou Bay. Prior to the Ming ...
, China *
San Pedro Masahuat San Pedro Masahuat is a municipality in the La Paz department of El Salvador. It is located in the central part of the country, approximately 40 kilometers south of the capital city, San Salvador, and is known for its agricultural activities an ...
, El Salvador *
Tangancícuaro Tangancícuaro is a Municipalities of Michoacán, municipality in the Mexico, Mexican List of states of Mexico, state of Michoacán. The municipal seat is the City of Tangancícuaro de Arista. Geography Tangancícuaro is at an altitude of 1,700 ...
, Mexico


See also

*
Wild Farm Alliance The Wild Farm Alliance (WFA) is a non-profit organization dedicated to increasing biodiversity by expanding the idea and practice of wild farming. Rooted in Watsonville, the heart of central California's agricultural lands, the WFA was founded ...


References


Notes


External links

*
Santa Cruz County Conference & Visitors Council — Watsonville Visitor Information

Watsonville Public Library
* {{Authority control Cities in Santa Cruz County, California Incorporated cities and towns in California Populated places established in 1852 1868 establishments in California