PC Mobile is a licensed

white label White label may refer to: * White-label product, a permitted replication and rebranding of a product * White label record, records with plain white labels attached. * White Label Music, an independent record label based in the United Kingdom * ''Wh ...

prepaid wireless service operated in Canada. Its mobile telephone products and services operate on the network infrastructure operated by

Bell Mobility Bell Mobility Inc. is a Canadian mobile network operator, wireless network operator and the division of Bell Canada which offers wireless services across Canada. It operates networks using LTE (telecommunication), LTE and Evolved HSPA, HSPA+ on ...

and formerly

Telus Mobility Telus Mobility (normally typeset as TELUS Mobility) is a Canadian Mobile network operator, wireless network operator and a division of Telus Communications which sells wireless services in Canada on its network. It operates 5G+, 5G, LTE (telecom ...

(the two companies managed one of the service types each with Telus discontinuing the postpaid service in October 2018), but licensed the proprietary branding and payment media with the

President's Choice President's Choice (Canadian French, French: le Choix du Président) or PC is a line of grocery products and services offered by the Canada-based Loblaw Companies, Loblaw Companies Ltd. History President's Blend The first President's Ch ...

supermarket

store brand A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...

owned by Loblaws Inc. It also operates mobile phone kiosks in Loblaws banner stores under the name The Mobile Shop. The postpaid wireless service was owned and operated by Telus while the prepaid service continues to be owned and operated by Bell Mobility.

History

PC Mobile started in mid-2005 as another President's Choice product of Loblaws Inc., although the domain name PCmobile.ca was registered on January 17, 2005. It offered prepaid products and services as a licensed white label of

services in Canada. There are also PC long distance cards sold with competitive international rates. The company originally only sold CDMA feature phones. Various HSPA+ feature phones, Android smartphones and

SIM card A typical SIM card (mini-SIM with micro-SIM cutout)A SIM card or SIM (subscriber identity module) is an integrated circuit (IC) intended to securely store an international mobile subscriber identity (IMSI) number and its related key, which are u ...

s were added throughout the early 2010s, as CDMA handset models have been gradually discontinued. In 2013, PC Mobile announced the sale of postpaid phones and monthly services at its full-service The Mobile Shop kiosks. However, the postpaid service was discontinued on October 2, 2018.

Closure of postpaid division

On May 24, 2018, PC Mobile decided to cease its postpaid operation. Although still operating as The Mobile Shop across the country, customers were moved from the PC brand to Koodo Mobile. The venture between Telus still remains for the foreseeable future as well, and it continues to operate and offer postpaid services via all three national carriers and respective flanker brands at its Mobile Shop locations. PC Mobile's exit did not have any effect on its existing plans to expand its own wireless presence. PC Mobile moved existing customers to Koodo on October 2, 2018. This did not affect the prepaid service offered by PC Mobile operated by

however.

No Name Mobile

Starting April 10, 2024,

No Frills A no-frills or no frills service or product is one for which the non-essential features have been removed to keep the price low. The term "Ruffle (sewing), frills" originally refers to a style of fabric decoration. Something offered to customers f ...

stores began offering PC Mobile service packaged under their own No Name brand.

References

{{George Weston Limited Mobile phone companies of Canada Loblaw Companies Mobile Canadian companies established in 2005 Bell Canada