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Organic, Inc. is a digitally-led
advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generall ...
that is a member of DAS Group of Companies, a division of Omnicom Group Inc. In addition to its headquarters in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
, Organic, Inc. has established offices in
Detroit Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...
and
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
, expanding its presence to key markets across the United States.


History

Organic was one of the original digital agencies, and was founded in 1993 by Jonathan Nelson,
Brian Behlendorf Brian Behlendorf (born March 30, 1973) is an American technologist, executive, computer programmer and leading figure in the open-source software movement. He was a primary developer of the Apache Web server, the most popular web server software ...
, Cliff Skolnick and Matthew Nelson.Bayers, Chip
"The Original Internet Adman"
'' AdWeek'', 2011-07-12. Retrieved on 1-17-12.
The firm completed an
IPO An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...
in February 2000 under the ticker OGNC.Koffey, Nicole
"Organic (OGNC) to Open Strong"
''
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'', 2000-02-02. Retrieved on 2009-07-03.
Due to the economic effects of the
Dot-com bubble The dot-com bubble (or dot-com boom) was a stock market bubble that ballooned during the late-1990s and peaked on Friday, March 10, 2000. This period of market growth coincided with the widespread adoption of the World Wide Web and the Interne ...
, Organic was re-privatized in 2001, and became a subsidiary of Omnicom in 2003.


References


External links

Digital marketing companies of the United States Companies based in San Francisco Marketing companies established in 1993 {{Advertising-stub