Oprah's Book Club 2.0
   HOME

TheInfoList



OR:

Oprah's Book Club 2.0 is a book club founded June 1, 2012, by
Oprah Winfrey Oprah Gail Winfrey (; born Orpah Gail Winfrey; January 29, 1954) is an American television presenter, talk show host, television producer, actress, author, and media proprietor. She is best known for her talk show, ''The Oprah Winfrey Show' ...
in a joint project between OWN: The Oprah Winfrey Network and '' O: The Oprah Magazine''. The club is a re-launch of the original Oprah's Book Club, which ran for 15 years and ended in 2011, but as the "2.0" name suggests, digital media is the new focus. It incorporates the use of various social media platforms (
Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
,
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
) and
e-reader An e-reader, also called an e reader or e device, is a Mobile computing, mobile electronic device that is designed primarily for the purpose of reading digital e-books and Periodical literature, periodicals. Any device that can display text on ...
s that allow for the quoting and uploading of passages and notes for discussion, among other features. On March 25, 2019,
Apple Inc. Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Comput ...
and Oprah announced a revival of a video version of Oprah's Book Club that will air on
Apple TV+ Apple TV+ is an American subscription over-the-top streaming service owned by Apple. The service launched on November 1, 2019, and it offers a selection of original production film and television series called Apple Originals. The service w ...
.


History

The book club was announced June 1, 2012. Critics at the time pointed out that her online audience was not as large as it was previously with network television, and the new club would be a test if she still had the "Oprah Effect" with the reading public to create hits as before. As the ''
New York Times Book Review ''The New York Times Book Review'' (''NYTBR'') is a weekly paper-magazine supplement to the Sunday edition of ''The New York Times'' in which current non-fiction and fiction books are reviewed. It is one of the most influential and widely rea ...
'' reported a few months later, in the August 19 issue, Cheryl Strayed's '' Wild'' had dropped off the ''New York Times'' Best Seller List by May 20, but after its selection by Oprah in early June, it reached No. 1 Non-fiction by July 15, and stayed there for many weeks, thus, said the ''Times'', confirming the "Oprah Effect" still worked.


Oprah's Book Club 2.0 selections


Controversies

On January 21, 2020, Oprah announced her next book club selection would be '' American Dirt'' by Jeanine Cummins. The novel, about a Mexican woman fleeing to America after being targeted by a drug cartel, came under scrutiny as Cummins was a white woman with no connection to Mexico and marketing for the book claimed she had a special connection to the material because her husband had at one point been an undocumented immigrant without ever revealing he was a white Irishman. 142 authors including R. O. Kwon, Tommy Orange and Valeria Luiselli penned an open letter asking Oprah to rescind her endorsement of the book. ''My Dark Vanessa'' by Kate Elizabeth Russell was originally selected for March 2020, but dropped after Russell was accused, without evidence, of plagiarizing Wendy C. Ortiz's 2014 memoir ''Excavation''. According to the
Associated Press The Associated Press (AP) is an American not-for-profit organization, not-for-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association, and produces news reports that are dist ...
, "Reviewers who looked at both books saw no evidence of plagiarism."


References


External links

* * Video announcement. {{Books Book Club 2.0 2012 establishments in the United States Book promotion