Ontario Pork Producers’ Marketing Board (OPPMB or Ontario Pork), is the

marketing board A marketing board is an organization created by many producers to try to market their product and increase consumption and thus prices. It can also be defined as an organization set up by a government to regulate the buying and selling of a certai ...

which represents the about 1700 producers who market

hogs Hog or HOG may refer to: Animals * Pig ** Sometimes referring to other animals in the family Suidae, including: *** Warthog *** Red river hog *** Giant forest hog * Groundhog * Hedgehog * Hog (sheep), a yearling sheep, as yet unshorn Other uses ...

in the province of

Ontario Ontario is the southernmost Provinces and territories of Canada, province of Canada. Located in Central Canada, Ontario is the Population of Canada by province and territory, country's most populous province. As of the 2021 Canadian census, it ...

. The office has been located in

Guelph Guelph ( ; 2021 Canadian Census population 143,740) is a city in Southwestern Ontario, Canada. Known as The Royal City, it is roughly east of Kitchener, Ontario, Kitchener and west of Downtown Toronto, at the intersection of Ontario Highway 6, ...

since moving there from

Etobicoke Etobicoke (, ) is an administrative district and former city within Toronto, Ontario, Canada. Comprising the city's west end, Etobicoke is bordered on the south by Lake Ontario, on the east by the Humber River (Ontario), Humber River, on the ...

in 2001.

Purpose

Ontario Pork represents

pork Pork is the culinary name for the meat of the pig (''Sus domesticus''). It is the most commonly consumed meat worldwide, with evidence of pig animal husbandry, husbandry dating back to 8000–9000 BCE. Pork is eaten both freshly cooke ...

producers in many areas, including

consumer education Consumer education is the preparation of an individual to be capable of making informed decisions when it comes to purchasing products in a consumer culture. It generally covers various consumer goods and services, prices, what the consumer can ...

, research, government representation, environmental issues, animal care and food quality assurance. The organization is also responsible for arranging for payment of hogs and, working cooperatively with the processors, arranging the trucking. Ontario Pork acts as the official spokes-group for the industry and is a source of information about the industry. Under Ontario's Farm Products Marketing Act and Regulation 419-1990, Ontario Pork has the legal right to control the marketing and transportation of market hogs produced in Ontario. All market hogs must be purchased through the board and producers are charged a service fee for every market hog sold. There are no quotas in hog production and producers are free to ship as many hogs as they wish. The regulations do not cover

breeding stock Selective breeding (also called artificial selection) is the process by which humans use animal breeding and plant breeding to selectively develop particular phenotypic traits (characteristics) by choosing which typically animal or plant ma ...

or feeder pigs. Following lobbying from producers for a more open marketing system, in 2006, Ontario Pork announced that it will provide consultation on the issue to get input from producers and other industry stakeholders. On May 13, 2010, the Ministry of Agriculture, Food and Rural Affairs permitted the sale of hogs directly to buyers or through an intermediary.

History

The Ontario Pork Producers’ Marketing Board was formed in 1946 after a vote of hog producers in 1945 showed an overwhelming majority of producers in Ontario favoured a producer-controlled organization. The provincial government enacted the Ontario Hog Marketing Scheme - 1946 under the Farm Products Control Act, now called the Farm Products Marketing Act.

Activities

A two-year, $3-million advertising campaign undertaken between 2002 and 2004 was credited with improving

public opinion Public opinion, or popular opinion, is the collective opinion on a specific topic or voting intention relevant to society. It is the people's views on matters affecting them. In the 21st century, public opinion is widely thought to be heavily ...

of hog farmers in Ontario. The

approval rating An opinion poll, often simply referred to as a survey or a poll, is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of que ...

of pork producers was at an all-time low of 46% at the start of 2002, prior to the campaign and increased to 59% by mid-March, 2004, according to the polling firm,

Ipsos-Reid Ipsos Reid was the name of a Canada-based research company, still existing under the name Ipsos as the Canadian arm of the global Ipsos Group. Founded in Winnipeg in 1979 as the Angus Reid Group, the company expanded across the country and was pu ...

. Ontario Pork funded a

University of Guelph The University of Guelph (abbreviated U of G) is a comprehensive Public university, public research university in Guelph, Ontario, Canada. It was established in 1964 after the amalgamation of Ontario Agricultural College (1874), the MacDonald I ...

research project to genetically alter pigs to better metabolize

phytate Phytic acid is a six-fold dihydrogenphosphate ester of inositol (specifically, of the ''myo'' isomer), also called inositol hexaphosphate, inositol hexakisphosphate (IP6) or inositol polyphosphate. At physiological pH, the phosphates are partia ...

, which will reduce the amount of phosphorus in their feces and thereby reduce pollution that makes its way into rivers, lakes, and streams.

References

External links

Ontario Pork homepage
Organizations based in Guelph Marketing boards Agricultural organizations based in Canada {{Canada-corp-stub

Purpose

History

Activities

References

Further reading

External links