Ones to Watch is an American music blog primarily aimed at showcasing new talent. The website was created independently by House of Blues Entertainment (a division of

Live Nation Entertainment Live Nation Entertainment, Inc. is an American multinational entertainment company that was founded in 2010 following the merger of Live Nation and Ticketmaster. It promotes, operates and manages ticket sales for live entertainment internation ...

) in October 2013, before becoming a collaborative venture with Skype Inc. in February 2014. In September 2016, French telecommunications company

Alcatel Alcatel SA was a French industrial conglomerate active between 1963 and 2006. It has roots to ''Compagnie Générale d’Electricité'' (CGE), a conglomerate founded in 1898 as an early state owned cable and telephone equipment company that lat ...

started a marketing sponsorship with Ones To Watch. The publication is currently based in

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

and is powered by

exclusively. Ones To Watch alumni include

Dua Lipa Dua Lipa ( ; born22 August 1995) is an English and Albanian singer, songwriter and actress. List of awards and nominations received by Dua Lipa, Her accolades include seven Brit Awards and three Grammy Awards. Lipa worked as a model before v ...

Logic Logic is the study of correct reasoning. It includes both formal and informal logic. Formal logic is the study of deductively valid inferences or logical truths. It examines how conclusions follow from premises based on the structure o ...

and

Imagine Dragons Imagine Dragons are an American pop rock band formed in 2008, based in Las Vegas, Nevada. The band currently consists of lead singer Dan Reynolds, guitarist Wayne Sermon, and bassist Ben McKee. They first gained exposure with the release of ...

. Ones to Watch continuously holds concert tours and series with Live Nation and Skype. These tours often headline one act and guest multiple supporting acts whilst performing at venues of the

House of Blues House of Blues is an American chain of live music concert halls and restaurants. It was founded by Isaac Tigrett, the co-founder of Hard Rock Cafe, and Dan Aykroyd, co-star of the 1980 film ''The Blues Brothers (film), The Blues Brothers''. The ...

franchise. The website's main interface includes a panel of new artists which can be filtered alphabetically and by genre, in addition to the newest blogposts and a

Spotify Spotify (; ) is a List of companies of Sweden, Swedish Music streaming service, audio streaming and media service provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. , it is one of the largest providers of music streaming services ...

playlist (#NowWatching) of music released in that week. The publication created a

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

channel in January 2019 which has gained millions of views. Their most popular video series, "Live From The Rooftop", has over 32 episodes consisting of live acoustic performances from the Live Nation Headquarters on

Hollywood Boulevard Hollywood Boulevard is a major east–west street in Los Angeles, California. It runs through the Hollywood, East Hollywood, Little Armenia, Thai Town, and Los Feliz districts. Its western terminus is at Sunset Plaza Drive in the Hollyw ...

. Other series include one-on-one introduction interviews with new artists ("Who Is?"), self-recorded video tutorials by artists themselves ("How To") as well as simple live performances ("All Eyes On").

References

American music websites Internet properties established in 2013 Music blogs {{Blog-stub