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Media Bay of Plenty is a radio company based in
Whakatāne Whakatāne ( , ) is a town located in the Bay of Plenty Region, Bay of Plenty Region in the North Island of New Zealand, east of Tauranga and northeast of Rotorua. The town is situated at the mouth of the Whakatāne River. The Whakatāne Dis ...
,
New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...
. Its flagship station, One Double X, reaches the entire
Bay of Plenty The Bay of Plenty () is a large bight (geography), bight along the northern coast of New Zealand's North Island. It stretches from the Coromandel Peninsula in the west to Cape Runaway in the east. Called ''Te Moana-a-Toitehuatahi'' (the Ocean ...
, with a specific frequency in
Ōhope Ōhope is a coastal town situated on the northeastern coast of the Eastern Bay of Plenty in New Zealand's North Island. It is six kilometres east of Whakatāne, and is located between Ōhiwa Harbour to the south and Ōhope Beach to the north ...
and live streams on its website. It also owns and operates subsidiary networks Bayrock and Q97. The New Zealand radio market is mostly consolidated into large nationwide networks with powerful brands and limited local content. Media Bay of Plenty produces independent local programming and news coverage for the Bay of Plenty with a specific focus on the eastern and central part of the region. The stations carry and contributes to national news bulletins produced by NZME Radio through
Newstalk ZB Newstalk ZB is a nationwide New Zealand talk radio, talk-radio network operated by New Zealand Media and Entertainment, NZME Radio. It is available in almost every media market, radio market area in New Zealand, and has news reporters based in m ...
. One Double X began broadcasting to the Eastern
Bay Of Plenty The Bay of Plenty () is a large bight (geography), bight along the northern coast of New Zealand's North Island. It stretches from the Coromandel Peninsula in the west to Cape Runaway in the east. Called ''Te Moana-a-Toitehuatahi'' (the Ocean ...
on 1240 kHz at 10:30 am on 30 June 1971. The original company name was Radio Whakatane but changed to Radio Bay Of Plenty in 1978 when the station's AM frequency also changed to 1242 kHz. In the mid-late 1970s 1XX 1240 was also known on air from time to time as Coastline Radio, Coastline One 24, Coastline 1-2-4, One 24 Double X or Coastline Double X. 1XX began broadcasting on 90.5 MHz at 12:12:12 pm on 12 December 1988. In 2023 Radio Bay of Plenty became Media Bay of Plenty to reflect the change in media and the incorporation of video and podcasts.


History


1971-1982

The idea of a locally based and privately owned Eastern Bay of Plenty station was first floated in 1969, prompted by the efforts of pirate station
Radio Hauraki Radio Hauraki is a New Zealand rock music station that started in 1966. It was the first private commercial radio station of the modern broadcasting era in New Zealand and operated illegally until 1970 to break the monopoly held by the state- ...
, broadcasting to
Auckland Auckland ( ; ) is a large metropolitan city in the North Island of New Zealand. It has an urban population of about It is located in the greater Auckland Region, the area governed by Auckland Council, which includes outlying rural areas and ...
from boats in the
Hauraki Gulf The Hauraki Gulf / Tīkapa Moana is a coastal feature of the North Island of New Zealand. It has an area of 4000 km2, Broadcasting Minister H.J. Walker officially opened the station at 10.30am on Wednesday 30 June 1971. It initially broadcast 19.5 hours of live original local content from 5.00am to 12.30am each day with additional 24-hour licences granted during some summer holiday seasons. The station was not allowed to broadcast advertising on Sundays and did all its own local and international news and sports reporting. It gave away one of the country's first colour televisions in a contest in 1974. It was also the feature of a television documentary in July 1977.


1982-1987

In January 1982 1XX ran a short term station as the first FM stereo radio station in New Zealand, under the name FM 90.7. It ran from 5 January until 31 January 1982, and over the summer of 1982 to 1983. It was only on the air from 16:00 to midnight and outside these broadcast times the station was simply off the air, as 1XX was not allowed to broadcast their programme on this FM frequency. The programme was completely separate to the 1XX programme that continued to broadcast on AM, and 1XX did not begin permanently broadcasting on FM until 1988. The station only operated during the late afternoon and evenings from 4pm to midnight operating 2 shifts. Each night of the week FM 90.7 would play a different format programme to cater to different audiences. Monday was
country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...
, Tuesday was
album rock Album-oriented rock (AOR, originally called album-oriented radio) is an FM broadcasting, FM radio format created in the United States in the late 1960s that focuses on the full repertoire of Rock music, rock albums and is currently associated ...
, Wednesdays were
classical music Classical music generally refers to the art music of the Western world, considered to be #Relationship to other music traditions, distinct from Western folk music or popular music traditions. It is sometimes distinguished as Western classical mu ...
, Thursdays were
jazz music Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana, in the late 19th and early 20th centuries. Its roots are in blues, ragtime, European harmony, African rhythmic rituals, spirituals, hymns, m ...
and Fridays were
rock music Rock is a Music genre, genre of popular music that originated in the United States as "rock and roll" in the late 1940s and early 1950s, developing into a range of styles from the mid-1960s, primarily in the United States and the United Kingdo ...
and
soul music Soul music is a popular music genre that originated in African-American culture, African-American African-American neighborhood, communities throughout the United States in the late 1950s and early 1960s. Catchy rhythms, stressed by handclaps ...
. On Saturdays, top 40 music got its first play on FM radio in New Zealand, while Sundays were dedicated to
big band music A big band or jazz orchestra is a type of musical ensemble of jazz music that usually consists of ten or more musicians with four sections: saxophones, trumpets, trombones, and a rhythm section. Big bands originated during the early 1910s and ...
and "beautiful music".


1987-2001

One Double X became a major source of information for Bay of Plenty residents during the 1987 Edgecumbe earthquake. Local newsreader Chris Bullen provided an initial report on 2 March that "a series of what the D.S.I.R. describes as major earthquakes have hit the Eastern Bay of Plenty this afternoon". The station was taken off-air for 30 to 40 minutes due to a landline disconnection, but a radio link allowed the station to get back on air. Announcer Cliff Stockwell and newsreader Chris Bullen hosted around-the-clock coverage, while outdoor broadcast equipment allowed staff to provide live updates from the Civil Defence bases in
Whakatāne Whakatāne ( , ) is a town located in the Bay of Plenty Region, Bay of Plenty Region in the North Island of New Zealand, east of Tauranga and northeast of Rotorua. The town is situated at the mouth of the Whakatāne River. The Whakatāne Dis ...
, Kawerau and Edgecumbe. A similar approach was taken to reporting a mini tornado in
Whakatāne Whakatāne ( , ) is a town located in the Bay of Plenty Region, Bay of Plenty Region in the North Island of New Zealand, east of Tauranga and northeast of Rotorua. The town is situated at the mouth of the Whakatāne River. The Whakatāne Dis ...
later that year. In Summer 1987/1988 1XX ran another summer FM station from
Ōhope Ōhope is a coastal town situated on the northeastern coast of the Eastern Bay of Plenty in New Zealand's North Island. It is six kilometres east of Whakatāne, and is located between Ōhiwa Harbour to the south and Ōhope Beach to the north ...
– 93 Splash FM. Splash FM began broadcasting in December 1987 and ran to May 1988. The Splash FM programme was simulcast on 1XX between 7pm and 6am the next morning while Splash FM was on the air. During this time the ''Rock N Roll 500'' was played. In Summer 1991-1992 99.3 Moro FM was also run from
Ōhope Ōhope is a coastal town situated on the northeastern coast of the Eastern Bay of Plenty in New Zealand's North Island. It is six kilometres east of Whakatāne, and is located between Ōhiwa Harbour to the south and Ōhope Beach to the north ...
by 1XX, under sponsorship from Moro chocolate bar manufacturer
Cadbury Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International (spun off from Kraft Foods) since 2010. It is the second-largest confectionery brand in the world, after Mars. ...
. The 1XX programme was played on Cadbury Moro FM between 11pm and 6am the next morning. The complete transition to FM broadcasting was made on 12 December 1988. Announcer Terry Casserly had to ad-lib during the opening broadcast, when a live cross to company chairman Ross Neiderer was lost to dead air. The 90.5 FM from Mount Putauaki was the most powerful FM signal in the Bay of Plenty and was used as the station's main frequency, with a simulcast on the station's previous AM frequency. Another frequency on 93.0 FM was used to relay 1XX in
Ōhope Ōhope is a coastal town situated on the northeastern coast of the Eastern Bay of Plenty in New Zealand's North Island. It is six kilometres east of Whakatāne, and is located between Ōhiwa Harbour to the south and Ōhope Beach to the north ...
from Waitangi Day 4 February 1989.


2001-

In September 2001 Radio 1XX started a small local station in Te Puke called 92.9 Kiwi FM as a short term station for the annual Kiwifruit Festival, the station went back on the air in September 2002 and 2003. A local breakfast show was broadcast to Te Puke residents between 6 am and 10 am and outside these times the 1XX programme was played. The station reached Puke, Tauranga, Mount Maunganui, Rotorua and Matata and was not related to
Kiwi FM Kiwi FM (formerly Channel Z) was a New Zealand alternative music radio network. From 1996 to 2005, as Channel Z, it broadcast alternative and local music for a youth-oriented market. From 2005 to 2015, as Kiwi FM, it broadcast predominantly New ...
network stations operated by
MediaWorks New Zealand MediaWorks New Zealand is a New Zealand-based company specialising in radio, outdoor advertising and interactive media. It is owned by Australian out-of-home advertising company QMS. It operates eight national radio brands, eleven websites and ...
. In November 2004 92.9 Kiwi FM extended to round-the-year broadcasting, with local programming 6am-6pm Monday–Friday and 6am–10am Saturday. Outside this time the 1XX programme was simulcast. Kiwi FM changed frequency to 89.0FM in early 2011 but shut down local operations on 27 May 2011 and now broadcasts the 1XX programme 24/7. Station founder Debbie Chote said the station was "all about the positives, we just don't talk negative" and was all about making people smile. She put the closure down the economic climate reducing demand for advertising, and said the station was no longer commercially viable and the closure was "a sign of the times". The closure was also met with disappointment from local businesses that had advertised on the station.


Stations


One Double X

One Double X is an adult hits radio station in
Whakatāne Whakatāne ( , ) is a town located in the Bay of Plenty Region, Bay of Plenty Region in the North Island of New Zealand, east of Tauranga and northeast of Rotorua. The town is situated at the mouth of the Whakatāne River. The Whakatāne Dis ...
. It reaches the entire
Bay of Plenty The Bay of Plenty () is a large bight (geography), bight along the northern coast of New Zealand's North Island. It stretches from the Coromandel Peninsula in the west to Cape Runaway in the east. Called ''Te Moana-a-Toitehuatahi'' (the Ocean ...
, with specific frequencies
Ōhope Ōhope is a coastal town situated on the northeastern coast of the Eastern Bay of Plenty in New Zealand's North Island. It is six kilometres east of Whakatāne, and is located between Ōhiwa Harbour to the south and Ōhope Beach to the north ...
and
Te Puke Te Puke ( ) is a town located southeast of Tauranga in the Western Bay of Plenty of New Zealand. It is particularly well known for the cultivation of kiwifruit. Te Puke is close to Tauranga and Maketu, which are both coastal towns/cities, a ...
and live streaming on its website. As the flagship network of Radio Bay of Plenty, it reaches the entire
Bay of Plenty The Bay of Plenty () is a large bight (geography), bight along the northern coast of New Zealand's North Island. It stretches from the Coromandel Peninsula in the west to Cape Runaway in the east. Called ''Te Moana-a-Toitehuatahi'' (the Ocean ...
. It is heard throughout the region on 90.5 MHz & 1242 kHz, at
Ōhope Ōhope is a coastal town situated on the northeastern coast of the Eastern Bay of Plenty in New Zealand's North Island. It is six kilometres east of Whakatāne, and is located between Ōhiwa Harbour to the south and Ōhope Beach to the north ...
on 92.9 MHz and also streams on the web through the station's website. The station’s breakfast show is hosted by LJ and includes news, upbeat music, clips from comedy shows, competitions and local information relating to the Eastern Bay of Plenty. The Day Show is presented by Colin and includes interviews, community events, a Top 20 Countdown of
country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...
and news updates. The Drive Show is hosted by Rebecca and includes traffic updates, fun facts of the day and Driving Home The Music. The network carries and contributes to national news bulletins produced by NZME Radio through
Newstalk ZB Newstalk ZB is a nationwide New Zealand talk radio, talk-radio network operated by New Zealand Media and Entertainment, NZME Radio. It is available in almost every media market, radio market area in New Zealand, and has news reporters based in m ...
. 1XX still operates as a completely local radio station today. One Double X is the emergency broadcaster for much of the Bay of Plenty, with sirens and civil defence services encouraging people to tune into the station for emergency information. In 2013, the station had to respond to a false alarm that prompted several people to listen to station or contact the studio for more information. Radio 1XX has a regional news room, delivering local news throughout the day.


Bayrock

Bayrock is an album rock format radio station, broadcasting throughout the Bay Of Plenty on 93.7 MHz and at
Ōhope Ōhope is a coastal town situated on the northeastern coast of the Eastern Bay of Plenty in New Zealand's North Island. It is six kilometres east of Whakatāne, and is located between Ōhiwa Harbour to the south and Ōhope Beach to the north ...
on 100.1 MHz, with an additional frequency in Wanaka in the South Island on 93.0 MHz. It also streams online. Its programming includes Bayrock Breakfast with LJ, a Bayrock Workday themed show, a drive show, the Bayrock Hard Show every evening, and a late night Killa Kiwi and Midnight Metal shows. The station was previously broadcast throughout the Bay of Plenty of 97.7 and in
Ōhope Ōhope is a coastal town situated on the northeastern coast of the Eastern Bay of Plenty in New Zealand's North Island. It is six kilometres east of Whakatāne, and is located between Ōhiwa Harbour to the south and Ōhope Beach to the north ...
on 99.3. In summer 1993/1994 1XX ran an album rock format station, Bayrock 97.7FM. Bayrock went on the air on 26 December 1993 and ran to 6 February 1994. After many petitions, letters and phone calls Bayrock was brought back on a permanent basis on 8 July 1994. Bayrock still operates as a completely local radio station today.


Q97Hits

Q97Hits is broadcast throughout Bay Of Plenty on 97.7 and in
Ōhope Ōhope is a coastal town situated on the northeastern coast of the Eastern Bay of Plenty in New Zealand's North Island. It is six kilometres east of Whakatāne, and is located between Ōhiwa Harbour to the south and Ōhope Beach to the north ...
. The station's playlist consists of Top 40 hits and chart-topping favourites. Q97 keeps advertising and talkback with hosts to a minimum with the station's slogan reflecting this. The station's slogan is "Never more than 60 seconds away from the music."


References

{{Radio in New Zealand Mass media in Whakatāne