Omaha's Prettiest Mile Boulevard
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Florence Boulevard, originally known as the Prettiest Mile in Omaha Boulevard, is a
boulevard A boulevard is a type of broad avenue planted with rows of trees, or in parts of North America, any urban highway or wide road in a commercial district. In Europe, boulevards were originally circumferential roads following the line of former ...
-type north-south street in the
north North is one of the four compass points or cardinal directions. It is the opposite of south and is perpendicular to east and west. ''North'' is a noun, adjective, or adverb indicating Direction (geometry), direction or geography. Etymology T ...
ern part of
Omaha Omaha ( ) is the List of cities in Nebraska, most populous city in the U.S. state of Nebraska. It is located in the Midwestern United States along the Missouri River, about north of the mouth of the Platte River. The nation's List of United S ...
,
Nebraska Nebraska ( ) is a landlocked U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Ka ...
. With the start of construction in 1892, Florence Boulevard was the first roadway in Omaha's boulevard system designed by Horace Cleveland. It was also the first in Omaha to be fully lit with
electric lamp Electric light is an artificial light source powered by electricity. Electric Light may also refer to: * Light fixture, a decorative enclosure for an electric light source * ''Electric Light'' (album), a 2018 album by James Bay * Electric Light ( ...
s. Today the boulevard navigates the neighborhoods of the Near North Side including Conestoga Place, and goes north through
Kountze Place The Kountze Place neighborhood of Omaha, Nebraska is a historically significant community on the city's north end. Today the neighborhood is home to several buildings and homes listed on the National Register of Historic Places. It is located ...
,
Miller Park American Family Field is a retractable roof stadium in Milwaukee, Wisconsin. Located southwest of the intersection of Interstate 94 in Wisconsin, Interstate 94 and Brewers Boulevard, it is the ballpark of Major League Baseball's Milwaukee Brewe ...
, and the southern end of
Florence Florence ( ; ) is the capital city of the Italy, Italian region of Tuscany. It is also the most populated city in Tuscany, with 362,353 inhabitants, and 989,460 in Metropolitan City of Florence, its metropolitan province as of 2025. Florence ...
, where it merges with J.J. Pershing Drive.


About

Originally called "The Prettiest Mile in Omaha Boulevard,", it was renamed after the construction of other boulevards throughout the city. Sharing its name with the town of
Florence Florence ( ; ) is the capital city of the Italy, Italian region of Tuscany. It is also the most populated city in Tuscany, with 362,353 inhabitants, and 989,460 in Metropolitan City of Florence, its metropolitan province as of 2025. Florence ...
located north of Omaha, both were named after Florence Kilbourn, a niece of a settler who helped organize the Florence Land Company in 1854. Florence Boulevard was originally designed to connect the city's new
Miller Park American Family Field is a retractable roof stadium in Milwaukee, Wisconsin. Located southwest of the intersection of Interstate 94 in Wisconsin, Interstate 94 and Brewers Boulevard, it is the ballpark of Major League Baseball's Milwaukee Brewe ...
with the rest of Omaha, and was designed to capture the best views of the
Missouri River The Missouri River is a river in the Central United States, Central and Mountain states, Mountain West regions of the United States. The nation's longest, it rises in the eastern Centennial Mountains of the Bitterroot Range of the Rocky Moun ...
valley. Florence Boulevard was popular for recreational drives, first by
carriage A carriage is a two- or four-wheeled horse-drawn vehicle for passengers. In Europe they were a common mode of transport for the wealthy during the Roman Empire, and then again from around 1600 until they were replaced by the motor car around 1 ...
and
bicycle A bicycle, also called a pedal cycle, bike, push-bike or cycle, is a human-powered transport, human-powered or motorized bicycle, motor-assisted, bicycle pedal, pedal-driven, single-track vehicle, with two bicycle wheel, wheels attached to a ...
and later by car. Tall sycamores, attractive homes and elaborately flowered medians lined the length nearest to Miller Park, and the boulevard became known as "The Prettiest Mile". Because of its level construction and absence of street car rail tracks intersecting it, Florence Boulevard was also called "the only suitable driveway in Omaha."


History

On October 10, 1892, the City of Omaha started building Florence Boulevard. The initial stretch of the Boulevard was constructed north from Ames Avenue to just north of Kansas Street, near the future location of Miller Park. In 1897 an existing linear road configuration along 19th and 20th Streets between Chicago and Ames was improved with landscaping and the addition of land. The Omaha Park Commission took authority of the boulevard in 1897, and the strip became the south part of Florence Boulevard. In 1912 the city spent almost $6,000 on expenses related to the maintenance of Florence Boulevard, which then commenced at North 19th and Chicago Streets, went west to 20th Street, north to Ames Avenue, and north to Miller Park. It was reported that year that Florence Boulevard was the first roadway in Omaha to be fully lit with
electric lamp Electric light is an artificial light source powered by electricity. Electric Light may also refer to: * Light fixture, a decorative enclosure for an electric light source * ''Electric Light'' (album), a 2018 album by James Bay * Electric Light ( ...
s.


Present

The boulevard remains today, although minus the park-like setting for the majority of its length. The last remainder of the landscaping remains from Fort Street north to Read Street. The City of Omaha has recently been the target of criticism over a poorly redesigned intersection along the northern section of Florence Boulevard."Neighbors Object to New Intersection"
WOWT. Retrieved 9/15/07. Notable sites along Florence Boulevard include King Science and Technology Magnet Center and
Morrison Stadium Morrison Stadium is a 6,000-seat soccer-specific stadium located between 17th and 19th Streets to the north of Cass Street, on the east side of the Creighton University campus in the NoDo neighborhood of Omaha, Nebraska. The main entrance and ti ...
.


See also

*
Boulevards in Omaha A boulevard is a type of broad avenue planted with rows of trees, or in parts of North America, any urban highway or wide road in a commercial district. In Europe, boulevards were originally circumferential roads following the line of former c ...
*
History of Omaha The history of Omaha, Nebraska, began before the settlement of the city, with speculators from neighboring Council Bluffs, Iowa staking land across the Missouri River illegally as early as the 1840s. When it was legal to claim land in Indian Coun ...


References


External links


"A History of the Florence Boulevard in North Omaha"
by Adam Fletcher Sasse for NorthOmahaHistory.com.
"1900 photograph"
"Nebraska Memories" website, State of Nebraska. Retrieved 9/15/07.
"The prettiest mile in Omaha Boulevard, Omaha, Neb."
Postcard from Nebraska Memories website. Retrieved 4/28/15. {{OmahaBlvd Streets in Omaha, Nebraska