''Olé'' is an Argentine national daily

sports Sport is a physical activity or game, often competitive and organized, that maintains or improves physical ability and skills. Sport may provide enjoyment to participants and entertainment to spectators. The number of participants in ...

newspaper A newspaper is a Periodical literature, periodical publication containing written News, information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as poli ...

published in

Buenos Aires Buenos Aires, controlled by the government of the Autonomous City of Buenos Aires, is the Capital city, capital and largest city of Argentina. It is located on the southwest of the Río de la Plata. Buenos Aires is classified as an Alpha− glob ...

. The publication was launched on May 23, 1996, by the Clarín Group. It has since become the most important sports publication in Argentina, especially since the closing of '' El Gráfico'' in 2002 (later reopened as a monthly magazine). Shortly after its establishment, the publication received three awards from the Society for News Design (1997). ''Olé'' is mainly focused on

association football Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 Football player, players who almost exclusively use their feet to propel a Ball (association football), ball around a rectangular f ...

, but covers most sports events related to Argentina, as well as the most important international sport news.

Overview

From the beginning, the newspaper was characterized by a style that combined ease with the informative display. During its first three years the newspaper met several editorial milestones, and was awarded various prizes for its innovative design concept. In October 1997, ''Olé'' won three awards for excellence from the Society of Newspaper Designers (SND), which is based in the United States and is the world's leading reference in this area. When it awarded Olé, the SND described the newspaper as the most interesting editorial appearance in recent times in the Latin American press.

Controversy

During its first year of life, after the Argentina Olympic football team qualification to the final of the 1996 Olympic Games, the newspaper published on Wednesday July 31, 1996 the headline ''"Let the macaques come"'', in reference to the remaining semifinal match played between the teams of

Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...

and

Nigeria Nigeria, officially the Federal Republic of Nigeria, is a country in West Africa. It is situated between the Sahel to the north and the Gulf of Guinea in the Atlantic Ocean to the south. It covers an area of . With Demographics of Nigeria, ...

. Due to the criticism received by the headline, the newspaper had to publish an apology, although it did not face any consequences. On May 12, 2009, ''Olé'' published on its front page an article based on a flag seen, according to the newspaper, at the River Plate Stadium the previous Sunday, on the occasion of the match between the local team and Lanús. According to the photo published, that flag referred to River Plate's executives as "the worst in the history". However, the original flag referred to the team's defenders. The photo published had been digitally modified by a River Plate fan and previously published on a blogsite.El peor Olé de la historia
by Leo Farinella on Olé (archived)

References

External links

* {{DEFAULTSORT:Ole 1996 establishments in Argentina Daily newspapers published in Argentina Sports mass media in Argentina Mass media in Buenos Aires Newspapers established in 1996 Spanish-language newspapers Sports newspapers