''O Negócio'' ( The business) is a Brazilian

drama Drama is the specific Mode (literature), mode of fiction Mimesis, represented in performance: a Play (theatre), play, opera, mime, ballet, etc., performed in a theatre, or on Radio drama, radio or television.Elam (1980, 98). Considered as a g ...

television series created by Luca Paiva Mello and Rodrigo Castilho, and written by Fabio Danesi, Camila Raffanti and Alexandre Soares Silva. It was produced by HBO Latin America in partnership with Mixer. The series follows the lives of Karin, Luna, Magali and Mia, high-class

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s who stand out in the market. They have put in practice various marketing strategies that they have learned and, with this, not only conquered space in the market but also created the successful company "Oceano Azul".

Cast and characters

Main cast

Recurring cast

Release

Broadcast

''O Négocio'' (aka ''El Negocio'' and ''The Business'') began airing on 18 August 2013, on HBO Brasil and HBO Latin America. In September 2013, the series was renewed for its second season, which debuted on 24 August 2014. On 27 April 2015, the third season was announced. The premiere of the third season was confirmed for 24 April 2016. On 14 November 2016, it was officially announced the fourth and final season of ''O Negócio'', which debuted on 18 March 2018. Seasons 1, 2 and 3 have 13 episodes and season 4 has 12 episodes. In Portugal, the series began airing on 19 March 2018 on

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Reception

Critical response

The journalist André Santana from television critic website ''Observatório da televisão'', stated "''O Negócio'' was able to reinvent itself every season, without losing sight of its initial story line... ndthe series was successful to explore its main theme in the prism of humor." He noted that "even with so many qualities, ''O Negócio'' did not escape a depletion of the formula. Therefore, the decision to finish the series at the fourth season was quite happy.", and concluded that "The story was closed at the right time, showing that the Brazilian series production on pay TV has already raised to high levels, and that the Brazilian Teledramaturgy, in general, has many paths to follow."

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published a list of their 26 non-American favorite TV shows and ''O Négocio'' was the only Brazilian production listed.

References

External links

* {{DEFAULTSORT:Negocio, O 2013 Brazilian television series debuts 2018 Brazilian television series endings Brazilian drama television series Portuguese-language television shows HBO Latin America original programming Brazilian television shows about prostitution Television shows filmed in São Paulo (state) Television shows set in São Paulo Portuguese-language HBO original programming