oOh!media Limited (sometimes written as oOh!media or simply oOh!) is an Australian

outdoor advertising Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, Transit media, transit, and a ...

and media company operating nationally across Australia and New Zealand, based in

Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...

, Australia. The company was founded by Brendon Cook as Outdoor Network Australia in 1989, and is Australia's largest operator of out of home advertising products.

History

Founding

The company was founded in 1989 as an advertising site representation business called Outdoor Network Australia by Brendon Cook.

2000s

The company listed on the

Australian Securities Exchange Australian Securities Exchange Ltd (ASX) is an Australian public company that operates Australia's primary Exchange (organized market), securities exchange, the Australian Securities Exchange (sometimes referred to outside of Australia as, or c ...

(ASX) in 2002 as Network Limited (ASX:NWK), rebranding as oOh!media in 2008, following the acquisition of

Melbourne Melbourne ( , ; Boonwurrung language, Boonwurrung/ or ) is the List of Australian capital cities, capital and List of cities in Australia by population, most populous city of the States and territories of Australia, Australian state of Victori ...

based firm Media Puzzle. Also in 2008, it acquired regional advertising company Sports & Outdoor Media in a $40 million deal.

2010s

In 2012, oOh!media was privatised by Champ Private Equity and WWP. Shortly after being privatised, the company acquired EYE Corp from

Ten Network Holdings Network Ten Pty Limited, trading as Paramount Australia & New Zealand, is a major media company in Australia. Headquartered in Sydney, its major asset is Network 10, a free-to-air television network. Formerly a public company listed on the Aust ...

for $145 million (which was later reduced to $113 million). In December 2014, the oOh!media was floated once again on the ASX, raising $169 million for its shareholders, which prior to listing were Champ (75.5%), WPP (20.3%) and the remainder by management and other stakeholders. In 2016, oOh!media purchased 85% of

Junkee Media Junkee Media, formerly known as Sound Alliance, is a digital media company based in Australia. History Junkee Media was founded in 2000 when Matt Callander, Libby Clark, and Andre Lackmann launched their dance music website ''inthemix''. The w ...

for $11 million. It acquired the remaining 15% several years later. In 2017, oOh!media planned to merge with rival APN Outdoor, however was aborted after the

Australian Competition & Consumer Commission The Australian Competition and Consumer Commission (ACCC) is the chief competition regulator of the Government of Australia, located within the Department of the Treasury. It was established in 1995 with the amalgamation of the Australian Tra ...

raised preliminary concerns. In June 2018, oOh!media purchased street furniture business Adshel for $570 million from

Here, There & Everywhere "Here, There and Everywhere" is a song by the English rock band the Beatles from their 1966 album ''Revolver''. A love ballad, it was written by Paul McCartney and credited to Lennon–McCartney. McCartney includes it among his personal favou ...

, in a competitive

bidding war A bid price is the highest price that a buyer (i.e., bidder) is willing to pay for some goods. It is usually referred to simply as the "bid". In bid and ask, the bid price stands in contrast to the ask price or "offer", and the difference bet ...

against rival APN Outdoor.

2020s

In January 2020, founder Brendon Cook announced he would step down as managing director and CEO. Cathy O'Connor was announced as the new CEO in August 2020. In December 2021, oOh!media sold Junkee Media to RACAT Group. oOh!media retained Junkee's branded content and production arm, Junkee Studio. Junkee Media CEO Neil Ackland remained at oOh!media. In April 2025, O'Connor announced that she will resign in the latter half of the year.

References

External links

* {{S&P/ASX 200 Companies based in Sydney Companies listed on the Australian Securities Exchange Marketing companies established in 1988 Marketing companies of Australia 1988 establishments in Australia