Nine.com.au (formerly Ninemsn) is an Australian

news website An online newspaper (or electronic news or electronic news publication) is the electronic publishing, online version of a newspaper, either as a stand-alone publication or as the online version of a printed periodical literature, periodical. Goin ...

, owned by

Nine Entertainment Nine Entertainment Co. Holdings Limited is an Australian publicly listed company with holdings in mass media radio and television broadcasting, publishing and digital media. It uses Nine as its corporate branding. The entity is largely a succ ...

. It was originally established as a 50:50 joint venture between

Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...

and PBL Media (now Nine Entertainment) in 1997 as "Ninemsn." Microsoft sold its stake in the venture to Nine Entertainment in 2013 and the company was rebranded as Nine Digital in 2016. The website was rebranded to its current name Nine.com.au on 28 June 2016. Nine.com.au is currently a network of sites including

Nine News Nine News (stylized as 9News) is a national News agency, news service on the Nine Network in Australia. Its flagship program is an hour-long ''9News'' bulletin at 6:00 pm, with editions produced by Nine's owned-and-operated stations in TCN, S ...

, Wide World of Sports and 9Honey.

History

The venture was established in 1997, with a combined investment of $50 million, which brought together all the online assets of

and all the media assets of PBL, which include the

Nine Network Nine Network (stylised 9Network, and commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of the five main free-to-air television ...

, Australian Consolidated Press and other PBL assets. In December 2005, Ninemsn acquired Australian content syndication and mobile publishing leader HWW, that syndicated television, movie, music, restaurant and gig guide listings. In 2006, Ninemsn purchased 5th Finger Pty Ltd, a leading Australian SMS and mobile marketing service provider. Ninemsn introduced a new logo and a major redesign in mid-2011, allowing users to customise the site to their own preference. Microsoft sold its 50% stake of Mi9 to Nine Entertainment in 2013, whereby Mi9 was rebranded to Nine Digital. As part of the arrangement, Microsoft signed a long-term strategic partnership agreement, whereby Mi9 will continue to represent Microsoft's suite of advertising products. Ninemsn introduced a new look homepage in late 2014. Following the rebranding of its television assets in November 2015, Nine Entertainment rebranded Ninemsn to Nine.com.au on 28 June 2016. Ninemsn's sub-brand sites were also rebranded to incorporate the Nine brand as 9Coach, 9Elsewhere, 9Finance, 9TheFix, 9Homes, 9Honey, 9Kitchen, 9Lifestyle and 9Pickle respectively. However, in November 2016, all sub-brands apart from 9Finance and 9Pickle were reorganised under a revised 9Honey umbrella brand that aimed to target women; 9Style was launched to take the previous role of 9Honey while 9Lifestyle was closed. 9Mums was later launched in March 2017 as a family and parenting brand.

References

External links

* {{MSN services Australian news websites Internet properties established in 1997 MSN Nine Network Web portals 1997 establishments in Australia