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Now, Now, formerly known as Now, Now Every Children, is an American
indie rock Indie rock is a Music subgenre, subgenre of rock music that originated in the United Kingdom, United States and New Zealand in the early to mid-1980s. Although the term was originally used to describe rock music released through independent reco ...
duo formed in
Blaine, Minnesota Blaine is a suburban city in Anoka and Ramsey counties in Minnesota, United States. Once a rural town, Blaine's population has increased significantly in the last 60 years. For several years, Blaine led the Twin Cities metro region in new home ...
and based in
Minneapolis Minneapolis is a city in Hennepin County, Minnesota, United States, and its county seat. With a population of 429,954 as of the 2020 United States census, 2020 census, it is the state's List of cities in Minnesota, most populous city. Locat ...
. The band consists of Cacie Dalager (vocals, guitar, keyboard) and Bradley Hale (drums, backing vocals).


History


Formation

The band was formed in 2003. Classmates Cacie Dalager and Bradley Hale met in their high school marching band when they were both sixteen years old. They eventually began writing songs together, starting with an acoustic song dedicated to a college-bound friend. The band's name, according to Dalager, was an
in-joke An in-joke, also known as an inside joke or a private joke, is a joke with humour that is understandable only to members of an ingroup; that is, people who are ''in'' a particular social group, occupation, or other community of shared interest ...
resulting from a typo in an online chat. The duo considered using the name for an EP title, but it stuck as the band name when they officially started the project. Dalager and Hale were joined by Brad's sister Britty on keyboards, and school friend Justin Schweim on bass for the recording of their first EP and their first few shows in the Minneapolis area. Shortly before they began recording their first album, Schweim left their live setup, and Christine Sako stepped in. Jess Abbott joined in 2009.


''Cars'' (2007–2009)

In 2007, Now, Now signed to local Minneapolis-based
indie record label Indie is a short form of "independence" or "independent"; it may refer to: Arts, entertainment, and media *Independent media, media free of influence by government or corporate interests *Indie art, fine arts made by artists independent of commer ...
Afternoon Records, founded by a friend,
Ian Anderson Ian Scott Anderson (born 10 August 1947) is a British musician best known for being the chief vocalist, Flute, flautist, and acoustic guitarist of the British rock band Jethro Tull (band), Jethro Tull. He is a multi-instrumentalist who also p ...
. The band recorded and released two EPs on the label in early 2008, titled ''Not One, But Two'' and ''In the City''. In September 2008, Now, Now opened for
Mates of State Mates of State are an American indie pop duo, active since 1997. The group is the husband-and-wife team of Kori Gardner (born June 16, 1974) (vocals, organ, synthesizer, piano, electric piano, and occasional guitar and drums) and Jason Hammel (b ...
in Minneapolis. Anderson produced their full-length debut album, ''Cars'', released digitally on February 27, 2009 and on CD on July 9, 2009. The band played
the Bamboozle The Bamboozle was an annual three-day music festival which was held in New Jersey from 2003 to 2012, and was scheduled for a 2023 revival in Atlantic City by its founder. Every year, new bands competed for spots during the two days. The event ...
festival on May 3, 2009 and supported
Paramore Paramore is an American rock band formed in Franklin, Tennessee, in 2004. Since 2017, the band's lineup includes lead vocalist Hayley Williams, lead guitarist Taylor York, and drummer Zac Farro. Williams and Farro are founding members of ...
on tour across Europe in December 2009.


Label changes and ''Neighbors'' (2010–2011)

After about three years at Afternoon Records, Now, Now left the label, which they announced on their official blog on April 16, 2010. Since then, the band has shortened their name from Now, Now Every Children to simply Now, Now. Of the name change, Dalager explained to ''
SPIN Spin or spinning most often refers to: * Spin (physics) or particle spin, a fundamental property of elementary particles * Spin quantum number, a number which defines the value of a particle's spin * Spinning (textiles), the creation of yarn or thr ...
'': "We felt like we needed to disconnect ourselves from any childish image we had. It was a way of starting over and simplifying things for us." Under their new name, the band self-produced an EP titled ''Neighbors'', which was digitally released on September 7, 2010, for 24 hours. There were also 140 physical copies of the EP made, which sold out within eight minutes of going on sale. The album was re-released on December 7 via No Sleep Records. Now, Now performed at the first Popsickle Festival, presented by
Motion City Soundtrack Motion City Soundtrack is an American Rock music, rock band formed in Minneapolis, Minnesota in 1997. The band's line-up consists of vocalist and guitarist Justin Pierre, lead guitarist Joshua Cain, keyboardist Jesse Johnson, bassist Matthew Ta ...
, at First Avenue, on December 18, 2010. The band began 2011 as a support act on all dates of
Hellogoodbye Hellogoodbye (sometimes styled as hellogoodbye) is an American pop rock band that was formed in Huntington Beach, California in 2001 by singer Forrest Kline. They were signed to Drive-Thru Records and released their first full-length album '' ...
's winter tour, along with Jukebox the Ghost, You, Me, and Everyone We Know, and
Gold Motel Gold Motel is an American, Chicago-based project, featuring singer Greta Morgan of The Hush Sound. The band consists of Morgan (vocals, keys, songs), Eric Hehr (guitar, songs), Dan Duszynski (guitar, vocals, songs), and features Matt Minx (ba ...
. They were also scheduled to be one of the support acts for Fake Problems on their spring 2011 tour but pulled out to prepare new material for their next full-length record and to "clear
heir Inheritance is the practice of receiving private property, titles, debts, entitlements, privileges, rights, and obligations upon the death of an individual. The rules of inheritance differ among societies and have changed over time. Offi ...
heads after so many straight months of touring"; they still performed on the Minnesota date. On May 3, 2011, Now, Now released a collection of remixes of ''Neighbors'' tracks, called ''Neighbors: The Remixes''. In the same announcement, it was confirmed that the band would be recording their second full-length album shortly thereafter, produced by
Howard Redekopp Howard Redekopp is a Canadian Juno Award-winning record producer, mixer, writer, musician, and recording engineer best known for his work with Tegan and Sara and La Gusana Ciega. Redekopp's production work has received two Grammy Award nominat ...
.


''Threads'' (2012–2013)

On December 8, 2011, Now, Now announced via their Facebook page that they had signed to
Chris Walla Christopher Ryan Walla (born November 2, 1975) is an American musician, record producer, and film music composer, best known for being a former guitarist and songwriter for the band Death Cab for Cutie. Musical career Early bands While at B ...
's Trans Record Label—an imprint of Atlantic Records, and that their second album, '' Threads'', would be released on March 6, 2012. Afted ''Threads'' came out, Now, Now opened for
the Naked and Famous The Naked and Famous are a New Zealand indie electronic band from Auckland, formed in 2007. The band currently consists of Alisa Xayalith (vocals, keyboards) and Thom Powers (vocals, guitars). The band has released four studio albums: ''Passiv ...
' US tour and joined fun. on their US tour in May 2012. In September 2012, they embarked on a seven-date run of the UK and supported Motion City Soundtrack on most of their UK and US tour dates. Now, Now made their television debut on ''
Late Night with Jimmy Fallon ''Late Night with Jimmy Fallon'' is an American television talk show broadcast by NBC. The show was the third installment of the '' Late Night'' franchise. Hosted by Jimmy Fallon,
'' on November 7, 2012, performing "Thread". In early 2013, the band joined To Write Love on Her Arms on their Heavy and Light US tour.


Delays and ''Saved'' (2014–present)

In 2014, Now, Now announced that they were in the process of writing a new record. 2015 saw no new touring or new releases, but the band continued to interact with fans through social media, maintaining that the new album was still being written. On May 8, 2017, Now, Now deleted all previous content from their Twitter and Facebook pages and posted a short teaser video, with no accompanying comments. The following day an eight-date US tour was announced—their first since 2013. On May 11, 2017, the band released a new single, "SGL". They also announced that Abbott had amicably parted ways with them, with Now, Now continuing as a duo. Now, Now issued another single, "Yours", on September 15. They had posted a number of teaser videos to their social media accounts in advance of the release, and they premiered the song on September 14 on ''
The Fader ''The Fader'' is a magazine established in 1999 as an outlet for Cornerstone Agency, a marketing and public relations firm established by Rob Stone and Jon Cohen. The magazine covers music, style and culture. History and work It is owned by T ...
''. The band published a third single, "AZ", on March 1, 2018, and announced the title of their new album, '' Saved'', set for a May 18 release date. On May 2, 2018, they released a fourth and final single, "MJ". On April 9, 2019, Now, Now issued their first single since ''Saved'', titled "Enda".


Band members

Current * Acacia "KC" Dalager – vocals, guitars, keyboards (2003–present) * Bradley Hale – drums, percussion, backing vocals (2003–present) Past * Jess Abbott – guitars, backing vocals (2009–2017) Former live members * Britty Hale – keyboards (2008–2009) * Justin Schweim – bass (2008) * Christine Sako – bass (2008–2011)


Timeline


Discography


Albums

* ''
Cars A car, or an automobile, is a motor vehicle with wheels. Most definitions of cars state that they run primarily on roads, seat one to eight people, have four wheels, and mainly transport people rather than cargo. There are around one billio ...
'' (2009) * '' Threads'' (2012) * '' Saved'' (2018)


EPs

* ''Not One, But Two'' (2008) * ''In the City'' (2008) * ''Neighbors'' (2010) * ''Dead Oaks'' (2012)


Remix albums

* ''Neighbors: The Remixes'' (2011) * ''Threads Remixed'' (2014)


Singles

* "Dead Oaks" (2012) * "SGL" (2017) * "Yours" (2017) * "AZ" (2018) * "MJ" (2018) * "Enda" (2019) * "Lonely Christmas' (2019)


Music videos

* "Thread" (2012) * "SGL" (2017) * "Yours" (2017) * "AZ" (2018) * "MJ" (2018) * "Enda" (2019)


References


External links

* {{Authority control Indie rock musical groups from Minnesota Musical groups established in 2003 Musical trios from Minnesota No Sleep Records artists LGBTQ-themed musical groups Tapete Records artists 2003 establishments in Minnesota Musical groups from the Twin Cities