HOME

TheInfoList



OR:

"Not Afraid" is a song by American rapper
Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem (; often stylized as EMINƎM), is an American rapper and record producer. He is credited with popularizing hip hop in middle America and is critically acclai ...
from his seventh studio album '' Recovery'' (2010). It was released as the album's
lead single A lead single (also known as a debut single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. Release ...
on April 27, 2010, by
Interscope Records Interscope Records is an American record label owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture with Atlantic Records of Warner Mu ...
. "Not Afraid" was first revealed as a single by Eminem via
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
, after which the song debuted on radio. To promote the single's release, a
freestyle rap Freestyle is a style of improvisation, with or without instrumental beats (Mystrodamus), in which lyrics are recited with no particular subject or structure and with no prior memorization.Kevin Fitzgerald (director), '' Freestyle: The Art of Rhyme' ...
, "Despicable", was released on the Internet and received attention for its tone and lyrical content. "Not Afraid" was written and produced by Eminem,
Boi-1da Matthew Jehu Samuels (born October 12, 1986), known professionally as Boi-1da ( , a play on "boy wonder"), is a Jamaican-Canadian record producer and songwriter based in Toronto, Ontario. The Toronto raised producer has worked with a variety o ...
, Jordan Evans and
Matthew Burnett Matthew Raymond Burnett (born July 24, 1991) is a Canadian record producer, musical director and manager from Toronto, Ontario, Canada who has worked with a number of major recording artists in various genres from R&B to soul, hip hop and r ...
; keyboardist Luis Resto was also attributed with songwriting credit. According to Eminem's manager Paul Rosenberg and music critics, "Not Afraid" carries a positive message and depicts Eminem's change in direction from drugs and violence. The hip hop song features a choir that assists Eminem in a heavily layered chorus and vocals are sung over a
guitar The guitar is a fretted musical instrument that typically has six strings. It is usually held flat against the player's body and played by strumming or plucking the strings with the dominant hand, while simultaneously pressing selected string ...
,
synthesizer A synthesizer (also spelled synthesiser) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis ...
and
piano The piano is a stringed keyboard instrument in which the strings are struck by wooden hammers that are coated with a softer material (modern hammers are covered with dense wool felt; some early pianos used leather). It is played using a musica ...
; no
Auto-Tune Auto-Tune (or autotune) is an audio processor introduced in 1996 by American company Antares Audio Technologies. Auto-Tune uses a proprietary device to measure and alter pitch in vocal and instrumental music recording and performances. Auto-T ...
was used on the sung vocals, but many
reverberation Reverberation (also known as reverb), in acoustics, is a persistence of sound, after a sound is produced. Reverberation is created when a sound or signal is reflected causing numerous reflections to build up and then decay as the sound is abs ...
tools were. "Not Afraid" received positive reviews from
music critics Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on ...
, who praised the song for being anthemic in nature and carrying a positive message. The song did, however, face criticism for its sudden change in theme from previous singles, and was considered to be less affecting than some of his other songs. Despite mixed reception, "Not Afraid" became the 16th song in ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
'' history to debut on the ''Billboard'' Hot 100 at number one; it also debuted as a chart-topper in Canada. In June 2014 the song was certified 10× Platinum by RIAA, making Eminem the first artist with digital diamond awards for two songs. "Not Afraid" has earned Eminem
MTV Video Music Awards The MTV Video Music Awards (commonly abbreviated as the VMAs) is an award show presented by the cable channel MTV to honour the best in the music video medium. Originally conceived as an alternative to the Grammy Awards (in the video category ...
,
MTV Video Music Awards Japan The MTV Video Music Awards Japan (MTV VMAJ for short) are the Japanese version of the MTV Video Music Awards. Like the MTV Video Music Awards in the United States, in this event artists are awarded for their songs and videos through online votin ...
,
Grammy Awards The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pres ...
, ''Billboard'' Music Awards and Detroit Music Awards. The song was accompanied by a music video, which
Rich Lee Richard "Rich" Lee is an American music video and commercial director. He has directed music videos for Eminem, Lana Del Rey, Maroon 5, The Black Eyed Peas, Norah Jones, Michael Bublé and The All-American Rejects. Rich Lee started his prof ...
directed in May 2010.
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...
and
Newark, New Jersey Newark ( , ) is the List of municipalities in New Jersey, most populous City (New Jersey), city in the U.S. state of New Jersey and the county seat, seat of Essex County, New Jersey, Essex County and the second largest city within the New Yo ...
were chosen as settings to shoot the video. Reviewers praised the video as it followed the lyrics and praised the video for such depictions. However, the
product placement Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of th ...
in the video by
Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine given ...
shoes and
Beats by Dr. Dre Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is an American consumer audio products manufacturer headquartered in Culver City, California. The company was founded by music producer Dr. Dre and record company exe ...
headphones was criticized. In 2010, Eminem performed "Not Afraid" at
Electronic Entertainment Expo 2010 The Electronic Entertainment Expo 2010 (E3 2010) was the 16th E3 held. The event took place at the Los Angeles Convention Center in Los Angeles, California. It began on June 14, 2010, and ended on June 17, 2010, with 45,600 total attendees. Ther ...
(E3 2010), Oxegen 2010, T in the Park 2010 and the
2010 MTV Video Music Awards The 2010 MTV Video Music Awards took place on September 12, 2010 at Nokia Theatre in Los Angeles, honoring the best music videos from the previous year. Chelsea Handler hosted the event, the first woman in sixteen years – since the 1994 M ...
. He has also performed the song at the
Bonnaroo Music Festival The Bonnaroo Music and Arts Festival is an American annual four-day music festival developed and founded by Superfly Presents and AC Entertainment. Since its first year in 2002, it has been held at what is now Great Stage Park on a farm in M ...
,
Lollapalooza Lollapalooza (Lolla) is an annual American four-day music festival held in Grant Park in Chicago. It originally started as a touring event in 1991 but several years later made Chicago the permanent location for the annual music festival. Mus ...
and the V Festival. ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its co ...
'' ranked it the 24th best song of 2010.


Writing and recording

In 2009,
Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem (; often stylized as EMINƎM), is an American rapper and record producer. He is credited with popularizing hip hop in middle America and is critically acclai ...
planned to release a sequel of his sixth studio album ''
Relapse In internal medicine, relapse or recidivism is a recurrence of a past (typically medical) condition. For example, multiple sclerosis and malaria often exhibit peaks of activity and sometimes very long periods of dormancy, followed by relapse or ...
'' titled ''Relapse 2'', but cancelled the project and released a completely different studio release titled '' Recovery''. He said, "as I kept recording and working with new producers, the idea of a sequel to ''Relapse'' started to make less and less sense to me, and I wanted to make a completely new album." "Not Afraid" was primarily produced by the Canadian hip hop musician
Boi-1da Matthew Jehu Samuels (born October 12, 1986), known professionally as Boi-1da ( , a play on "boy wonder"), is a Jamaican-Canadian record producer and songwriter based in Toronto, Ontario. The Toronto raised producer has worked with a variety o ...
. According to Mike Strange, who recorded "Not Afraid", he wanted to work with Boi-1da after listening to his "
Forever Forever or 4ever may refer to: Film and television Films * ''Forever'' (1921 film), an American silent film by George Fitzmaurice * ''Forever'' (1978 film), an American made-for-television romantic drama * ''Forever'' (1992 film), an American ...
", which he had produced for the rapper
Drake Drake may refer to: Animals * A male duck People and fictional characters * Drake (surname), a list of people and fictional characters with the family name * Drake (given name), a list of people and fictional characters with the given name ...
. Boi-1da sent Strange many tracks, to some of which Eminem wrote lyrics. These tracks were opened in
Pro Tools Pro Tools is a digital audio workstation (DAW) developed and released by Avid Technology (formerly Digidesign) for Microsoft Windows and macOS. It is used for music creation and production, sound for picture ( sound design, audio post-prod ...
, as Strange proceeded to record Eminem's vocals.
Recording session The term studio recording means any recording made in a studio, as opposed to a live recording, which is usually made in a concert venue or a theatre, with an audience attending the performance. Studio cast recordings In the case of Broadway musi ...
s took place at Effigy Studios, in
Ferndale, Michigan Ferndale is a city in Oakland County in the U.S. state of Michigan. It forms part of the Detroit metropolitan area. As of the 2020 census, the city population was 19,190. Ferndale is well known in the Detroit area for its LGBT population and pr ...
but Boi-1da was absent during the sessions of the track. The original tracks sent to Strange included mostly drums and keyboard pads; they were placed under an inactive track titled "Orig beatz". The instrumentation included a
Roland TR-808 The Roland TR-808 Rhythm Composer, commonly known as the 808, is a drum machine manufactured by the Roland Corporation between 1980 and 1983. It was one of the first drum machines to allow users to program rhythms instead of using preset patte ...
kick A kick is a physical strike using the leg, in unison usually with an area of the knee or lower using the foot, heel, tibia (shin), ball of the foot, blade of the foot, toes or knee (the latter is also known as a knee strike). This type of a ...
, a regular live kick, a
hi-hat A hi-hat (hihat, high-hat, etc.) is a combination of two cymbals and a pedal, all mounted on a metal stand. It is a part of the standard drum kit used by drummers in many styles of music including rock, pop, jazz, and blues. Hi-hats consist ...
, a
ride cymbal The ride cymbal is a standard cymbal in most drum kits. Its function in the kit is to maintain a beat,Schroedl, Scott (2001). ''Play Drums Today!'', p.7. Hal Leonard. . "It's called the ride cymbal because you 'ride' on it--that is, you maintain a ...
and a
snare drum The snare (or side drum) is a percussion instrument that produces a sharp staccato sound when the head is struck with a drum stick, due to the use of a series of stiff wires held under tension against the lower skin. Snare drums are often used i ...
. Underneath the track, there were horn,
orchestra hit An orchestra hit, also known as an orchestral hit, orchestra stab, or orchestral stab, is a synthesized sound created through the layering of the sounds of a number of different orchestral instruments playing a single staccato note or chord. T ...
and pads, including a
Mellotron The Mellotron is an electro-mechanical musical instrument developed in Birmingham, England, in 1963. It is played by pressing its keys, each of which pushes a length of magnetic tape against a capstan, which pulls it across a playback head. ...
sound that plays the
chord progression In a musical composition, a chord progression or harmonic progression (informally chord changes, used as a plural) is a succession of chords. Chord progressions are the foundation of harmony in Western musical tradition from the common practice ...
. Strange told ''
Sound on Sound ''Sound on Sound'' is an independently owned monthly music technology magazine published by SOS Publications Group, based in Cambridge, United Kingdom. The magazine includes product tests of electronic musical performance and recording devices, ...
'' magazine, "I like to have the vocal tracks at the top of the Session, because in hip-hop they are the most important element." Two of Eminem's were placed underneath his main vocal track, as one of them featured his introductory words. Each play of the
chorus Chorus may refer to: Music * Chorus (song) or refrain, line or lines that are repeated in music or in verse * Chorus effect, the perception of similar sounds from multiple sources as a single, richer sound * Chorus form, song in which all verse ...
was an
overdub Overdubbing (also known as layering) is a technique used in audio recording in which audio tracks that have been pre-recorded are then played back and monitored, while simultaneously recording new, doubled, or augmented tracks onto one or more av ...
and not copies of a sample; the only exception was the intro. The vocals for the
bridge A bridge is a structure built to span a physical obstacle (such as a body of water, valley, road, or rail) without blocking the way underneath. It is constructed for the purpose of providing passage over the obstacle, which is usually somethi ...
were overdubbed six times;
Auto-Tune Auto-Tune (or autotune) is an audio processor introduced in 1996 by American company Antares Audio Technologies. Auto-Tune uses a proprietary device to measure and alter pitch in vocal and instrumental music recording and performances. Auto-T ...
was not used at all in the song. The Detroit musician Luis Resto provided keyboard tracks on the bridge, including
piano The piano is a stringed keyboard instrument in which the strings are struck by wooden hammers that are coated with a softer material (modern hammers are covered with dense wool felt; some early pianos used leather). It is played using a musica ...
and
guitar The guitar is a fretted musical instrument that typically has six strings. It is usually held flat against the player's body and played by strumming or plucking the strings with the dominant hand, while simultaneously pressing selected string ...
sound effects. Resto also added
orchestration Orchestration is the study or practice of writing music for an orchestra (or, more loosely, for any musical ensemble, such as a concert band) or of adapting music composed for another medium for an orchestra. Also called "instrumentation", or ...
in the chorus and bridge of the song. Strange arranged the Pro Tools session in a more traditional manner by laying out the drums,
bass Bass or Basses may refer to: Fish * Bass (fish), various saltwater and freshwater species Music * Bass (sound), describing low-frequency sound or one of several instruments in the bass range: ** Bass (instrument), including: ** Acoustic bass gu ...
instruments, guitars, keyboards, main vocals and overdubs from left to right. While mixing, he began with drums, then the main vocals. He added the chorus and bridge, followed by other instrumentation. Strange mixed the track to satisfy Eminem, who, after entering the studio, made his own adjustments, providing additional production; by then, Resto's tracks were added. Strange made adjustments to Boi-1da's tracks, using SSL equalization (EQ) and some compression. To keep the track in tune from pitch fluctuation, Strange used Trim and Auto-Tune on Resto's TR-808 kick. Strange arranged
reverberation Reverberation (also known as reverb), in acoustics, is a persistence of sound, after a sound is produced. Reverberation is created when a sound or signal is reflected causing numerous reflections to build up and then decay as the sound is abs ...
tools, including the Bricasti, Eventide 2016, the Lexicon 480, Lexicon PMC70, and the
Yamaha Yamaha may refer to: * Yamaha Corporation, a Japanese company with a wide range of products and services, established in 1887. The company is the largest shareholder of Yamaha Motor Company (below). ** Yamaha Music Foundation, an organization estab ...
SPX90. The two rap tracks in the session used the Massenburg EQ plug-in, "the '9' send goes to the eighth-note delay track immediately above the two rap tracks" and Digidesign Extra Long Delay. Strange also used compressors, including the Alta Moda Unicomp, which he felt works well on vocals, as well as the kick and snare drums. Boi-1da's track mostly used SSL and compression, but the bass used an API 550a. A Digidesign compressor limiter was set up on one of the horn sounds while the Massenburg EQ was used on an OB8 sound. Answering Eminem's request, string overdubs were arranged and recorded by Jordan Evans and
Matthew Burnett Matthew Raymond Burnett (born July 24, 1991) is a Canadian record producer, musical director and manager from Toronto, Ontario, Canada who has worked with a number of major recording artists in various genres from R&B to soul, hip hop and r ...
—providing additional production—and Robert Reyes recorded the
choir A choir ( ; also known as a chorale or chorus) is a musical ensemble of singers. Choral music, in turn, is the music written specifically for such an ensemble to perform. Choirs may perform music from the classical music repertoire, which s ...
's vocals.


Composition

"Not Afraid" is a hip hop song written and produced by Rick Crowe, Eminem, Evans and Burnett; Resto did additional writing. Boi-1da provided drums; Evans and Burnett provided
string String or strings may refer to: *String (structure), a long flexible structure made from threads twisted together, which is used to tie, bind, or hang other objects Arts, entertainment, and media Films * ''Strings'' (1991 film), a Canadian anim ...
sounds. The lyrics focus on a positive change from Eminem's past experiences, including an end to drug abuse, feuds and violence. The ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the ...
'' noted that a person hearing this song for the first time may identify it as
Christian hip hop Christian hip hop (originally gospel rap, also known as Christian rap, gospel hip hop or holy hip hop) is a subgenre of contemporary Christian music and hip hop music. It emerged from urban contemporary music and Christian media in the United ...
. MTV News writer Shaheem Reid noted that "There are no jabs at pop-culture icons, no jovial goofballing." Led by a guitar,
synthesizer A synthesizer (also spelled synthesiser) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis ...
and piano, "Not Afraid" is published in the key of
C minor C minor is a minor scale based on C, consisting of the pitches C, D, E, F, G, A, and B. Its key signature consists of three flats. Its relative major is E major and its parallel major is C major. The C natural minor scale is: : ...
and has a moderate tempo of 86
beats per minute Beat, beats or beating may refer to: Common uses * Patrol, or beat, a group of personnel assigned to monitor a specific area ** Beat (police), the territory that a police officer patrols ** Gay beat, an area frequented by gay men * Battery ( ...
, according to the sheet music published by
Sony/ATV Music Publishing Sony Music Publishing (formerly Sony/ATV Music Publishing) is the largest music publisher in the world, with over five million songs owned or administered as of end March 2021. US-based, it is part of the Sony Music Group, which is itself owned ...
. A writer for
MuchMusic Much (an abbreviation for its full name MuchMusic) is a Canadian English language specialty channel owned by BCE Inc. through its Bell Media subsidiary that airs programming aimed at teenagers and young adults. MuchMusic launched on August 31, ...
website noted that Eminem chose to use his Marshall Mathers ego for the song, rather than Slim Shady. He follows a
chord progression In a musical composition, a chord progression or harmonic progression (informally chord changes, used as a plural) is a succession of chords. Chord progressions are the foundation of harmony in Western musical tradition from the common practice ...
of Cm–A(maj7)–E–B in the chorus. The song begins with a brief introduction in which Eminem says while the chorus plays underneath, "Yeh, it's been a ride. I guess I had to go to that place to get to this one." When he begins the first verse, his lyrics threaten people who have looked down on him: "You can try to read my lyrics off of this paper before I lay 'em/ But you won't take the sting out these words before I say 'em." On the second verse, Eminem says that he has indeed made mistakes, commenting on his ''Relapse'' album: "That last ''Relapse'' CD was ehh/ Perhaps I ran them accents into the ground/ Relax, I ain't going to do that now." When he says "All I'm trying to say is get back, click clack, pow", a
gunshot A gunshot is a single discharge of a gun, typically a man-portable firearm, producing a visible flash, a powerful and loud shockwave and often chemical gunshot residue. The term can also refer to a ballistic wound caused by such a disch ...
is heard. Approaching the end of the second verse, Eminem raps about his personal experiences: "But I think I'm still trying to figure this crap out/ Thought I had it mapped out, but I guess I didn't/ It's time to exercise these demons/ These motherfuckers are doing jumping jacks now." After the chorus, Eminem sings a bridge and focuses on a positive change, as he says "I just can't keep living this way, so starting today I'm breaking out of this cage." Before the final chorus, he says that he "shoots for the moon". The song features a
choir A choir ( ; also known as a chorale or chorus) is a musical ensemble of singers. Choral music, in turn, is the music written specifically for such an ensemble to perform. Choirs may perform music from the classical music repertoire, which s ...
composed of Kip Blackshire, Christal Garrick II,
Terry Dexter Terry Dexter is an American contemporary R&B singer-songwriter, multi-instrumentalist, and actress. Early life Dexter was born in Detroit, Michigan. She has a twin sister, and she describes her ethnicity simply as multiracial. Dexter's fat ...
, Rich King, Kristen Ashley Cole and Sly Jordan. This song is also about how Slim Shady is leaving Eminem so he can "handle his responsibilities as a father." He promises to get his life together for better. In his new album Kamikaze, Fall shows him getting the Slim Shady part of him "back." As he desperately runs away from the shadow, it catches up with him and he realizes he can't escape it.


Release and reception

On April 26, 2010, Eminem posted a message through his
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
account that read, "I'm 'Not Afraid", without any elaboration. Fans and news organizations were able to interpret the message and announced that Eminem's first single from his seventh studio album, '' Recovery'' would be titled "Not Afraid". Radio personality
Angela Yee Angela Yee (born January 3, 1976) is an American radio personality. She hosted the nationally syndicated morning show ''The Breakfast Club'' along with DJ Envy and Charlamagne tha God. She is on the Board of Governors of the We Are Family Fo ...
, from radio station
WWPR-FM WWPR-FM (105.1 FM) is an urban contemporary music radio station licensed to New York City. WWPR-FM is owned by iHeartMedia and broadcasts from studios in the former AT&T Building in the Tribeca neighborhood of Manhattan; its transmitter is l ...
, confirmed that the new single would debut on Eminem's uncensored radio station,
Shade 45 Shade 45 is American rapper Eminem's hip-hop station on Sirius XM Radio channel 45 and Dish Network channel 6045. History Eminem established his own channel, Shade 45, that plays uncut hip hop. Eminem also established a new morning show, ''Sway ...
. Eminem's manager, Paul Rosenberg, told ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
'' that "It's not a dark song, it's an uplifting song." The new single was initially slated to impact radio on April 30, 2010; however, the date was changed to one day earlier and the song eventually aired at 10 am ET, on Shade 45's show ''The Morning After with Angela Yee''. On May 5, 2010, the single was made available for digital download at online retailers through
Aftermath Entertainment Aftermath Entertainment is an American record label founded by hip hop producer and rapper Dr. Dre. It operates as a subsidiary of, and is distributed through, Interscope Records. Current acts include Dr. Dre himself, Eminem, Kendrick Lamar, ...
and
Interscope Records Interscope Records is an American record label owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture with Atlantic Records of Warner Mu ...
. In the song, Eminem makes a reference to ''Relapse'' and spoke at ''
Friday Night with Jonathan Ross ''Friday Night with Jonathan Ross'' is a British chat show presented by Jonathan Ross and broadcast on BBC One between 2001 and 2010. The programme features Ross' take on current topics of conversation, guest interviews (usually three per show ...
'' about it: "...looking back on it now in retrospect, I feel like there was a lot of stuff on there that was humorous and shock value and I had to go back and listen to my older material and figure out why ... ''Relapse'' didn't make me feel like
hat A hat is a head covering which is worn for various reasons, including protection against weather conditions, ceremonial reasons such as university graduation, religious reasons, safety, or as a fashion accessory. Hats which incorporate mech ...
used to and kind of put the feeling back into what I do." The song was featured in a trailer for the
war film War film is a film genre concerned with warfare, typically about naval, air, or land battles, with combat scenes central to the drama. It has been strongly associated with the 20th century. The fateful nature of battle scenes means that wa ...
''
Act of Valor ''Act of Valor'' is a 2012 American action film produced and directed by Mike McCoy and Scott Waugh, and written by Kurt Johnstad. Starring Alex Veadov, Roselyn Sánchez, Nestor Serrano and Emilio Rivera, as well as active duty U.S. Navy SEALs ...
''.


Pre-release promotion

Two days before "Not Afraid"s slated release, Eminem released a
freestyle rap Freestyle is a style of improvisation, with or without instrumental beats (Mystrodamus), in which lyrics are recited with no particular subject or structure and with no prior memorization.Kevin Fitzgerald (director), '' Freestyle: The Art of Rhyme' ...
video to promote the release of the album's lead single. Titled "Despicable", the vocals in the video are played over the instrumental versions of "
Over Over may refer to: Places *Over, Cambridgeshire, England *Over, Cheshire, England *Over, South Gloucestershire, England *Over, Tewkesbury, near Gloucester, England **Over Bridge *Over, Seevetal, Germany Music Albums * ''Over'' (album), by Pete ...
" by Canadian rapper
Drake Drake may refer to: Animals * A male duck People and fictional characters * Drake (surname), a list of people and fictional characters with the family name * Drake (given name), a list of people and fictional characters with the given name ...
and "
Beamer, Benz or Bentley "Beamer, Benz, or Bentley" is the first official single from Lloyd Banks' third album ''H.F.M. 2 (The Hunger for More 2)'', which was released on November 23, 2010.
" by former
G-Unit G-Unit (short for Guerilla Unit) was an American hip hop group formed by longtime friends and East Coast rappers 50 Cent, Tony Yayo, and Lloyd Banks. After amassing a string of self-released mixtapes in the early 2000s, the group released ...
member
Lloyd Banks Christopher Charles Lloyd (born April 30, 1982), better known by his stage name Lloyd Banks, is an American rapper. He began his career as a member of East Coast hip hop group G-Unit, alongside childhood friends 50 Cent and Tony Yayo. After ...
; the verse switches to the latter well into the two-minute song. Lyrics make a reference to football
quarterback The quarterback (commonly abbreviated "QB"), colloquially known as the "signal caller", is a position in gridiron football. Quarterbacks are members of the offensive platoon and mostly line up directly behind the offensive line. In modern Ame ...
Ben Roethlisberger Benjamin Todd Roethlisberger Sr. (; born March 2, 1982), nicknamed "Big Ben", is an American former football quarterback who played in the National Football League (NFL) for 18 seasons with the Pittsburgh Steelers. He played college footbal ...
in the line "I’d rather turn this club into a bar room brawl/Get as rowdy as Roethlisberger in a bathroom stall." These lyrics refers to sexual assault allegations in March 2011 at a nightclub in
Milledgeville, Georgia Milledgeville is a city in and the county seat of Baldwin County in the U.S. state of Georgia. It is northeast of Macon and bordered on the east by the Oconee River. The rapid current of the river here made this an attractive location to bu ...
, causing controversy. Other references include those to fictional
comic book A comic book, also called comicbook, comic magazine or (in the United Kingdom and Ireland) simply comic, is a publication that consists of comics art in the form of sequential juxtaposed panel (comics), panels that represent individual scenes. ...
character Superman: "I give as much of a flying fuck as that Superman dude" and to general popular culture: "Like a leaf suck in a vacuum, y’all/there ain’t nothing but a whole lotta sucking going on in rap." Eminem's final lyric makes a reference to ''
Looney Tunes ''Looney Tunes'' is an American animated comedy short film series produced by Warner Bros. starting from 1930 to 1969, concurrently with its partner series '' Merrie Melodies'', during the golden age of American animation. ...
'' character
Daffy Duck Daffy Duck is an animated cartoon character created for Leon Schlesinger Productions by animators Tex Avery and Bob Clampett. Styled as an anthropomorphic black duck, he has appeared in cartoon series such as ''Looney Tunes'' and ''Merrie Melo ...
. Music critics commented on the freestyle rap.
Ray Roa Ray may refer to: Fish * Ray (fish), any cartilaginous fish of the superorder Batoidea * Ray (fish fin anatomy), a bony or horny spine on a fin Science and mathematics * Ray (geometry), half of a line proceeding from an initial point * Ray (gr ...
of music website
Consequence of Sound ''Consequence'' (previously ''Consequence of Sound'') is an independently owned New York-based online magazine featuring news, editorials, and reviews of music, movies, and television. In addition, the website also features the Festival Outl ...
noted Eminem's obvious frustration in the song, saying that he "sounds pissed off as ever on a new freestyle". He also added, "The first minute and a half of the track is mellow by his standards, but when the beat switches to Banks’ track, Eminem goes apeshit." Melinda Newman of
HitFix HitFix, or HitFix.com, was an entertainment news website that launched in December 2008 specializing in breaking entertainment news, insider information, and reviews and critiques of film, music, and television. In mid-2010 HitFix crossed the 1,00 ...
gave a positive review and wrote that the freestyle sounds like a "blast that sucks all the air out of room. It's better than anything on ''Relapse'', and the sheer dexterity of his rhyming skills is awe-inspiring." Thaindian Newss Madhuri Dey felt that "Eminem takes his usual route of taking a hit at some personality". Adam Downer of
Sputnikmusic Sputnikmusic is an American music community website offering music criticism and music news alongside features commonly associated with wiki-style websites. The format of the website is unusual in that it includes both professional and amateur c ...
wrote positively: "Eminem spits with the crazed desperation we remember from the albums."


Critical reception

Reception of "Not Afraid" was mixed to positive. Jon Dolan of ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its co ...
'' praised the song's tone: "Over a dark, operatic beat. Eminem delivers rhymes that are typically acrobatic—and typically heavy-handed. But the anger has a gathering quality." Dolan also praised the song's inspirational theme. Henry Adaso of About.com gave a positive review on the song, noting "Boi-1da's bouncy charm" and "heartwrenching lyrics from a master poet" as good aspects of the song and noted no negative aspects. In Adaso's guide review, he praised Boi-1da's production and Eminem's affecting lyrics; he considered the former's work "shimmering" and Eminem's "sensitive lyrics entwine on this knocker"; overall, he gave the song four and a half stars out of a possible five. After the song's release,
AllHipHop AllHipHop is a hip hop news website founded by Greg Watkins and Chuck Creekmur in 1998. History The website was founded in 1998 by Greg Watkins and Chuck Creekmur. In 1997, Watkins registered the allhiphop.com domain to promote the artists on ...
called it "an anthem in nature and rebellious to the core." In her review of the ''Recovery'', Jody Rosen of ''Rolling Stone'' noted that even if Eminem—reaching his late 30s—is becoming "a grumpy middle-aged man, at least he's owning it". Winston Robbins of music website
Consequence of Sound ''Consequence'' (previously ''Consequence of Sound'') is an independently owned New York-based online magazine featuring news, editorials, and reviews of music, movies, and television. In addition, the website also features the Festival Outl ...
called "Not Afraid" one of the songs on ''Recovery'' "with catchy hooks, choruses, and beats multiplied by the endless pool of wit and anger that Eminem possesses". In his album review, Thomas Nassiff wrote on behalf of
AbsolutePunk ''AbsolutePunk'' was a website, online community, and alternative music news source founded by Jason Tate (the most recent CEO). The website mainly focused on artists who are relatively unknown to mainstream audiences, but it was known to fe ...
; he noted the song for being radio-friendly and that it "doesn't sacrifice anything to be friendly to the masses." Andy Gill of ''
The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publishe ...
'' said that this is where "the only completely commendable sentiment on the entire album comes" and called it a "proud rehab anthem". In his review for ''Recovery'', Benjamin Meadows-Ingram of '' Spin'' magazine called "Not Afraid" a "stadium-ready lead single"; he went on to say, "Finally, Eminem addresses his personal and professional failings head-on, rather than hiding behind a joke or inside a nightmare. It's a necessary first step in moving on." The song also faced mixed and negative reviews. After "Not Afraid" leaked onto the Internet on April 29, 2010, Simon Vozick-Levinson of ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cult ...
'' magazine commented on the song, noting both positive and negative characteristics; he first complimented Eminem's change of lyrical theme, calling it anthemic in nature and noting its inspirational and powerful message. He compared the song's theme to Eminem's 2002 single "
Sing for the Moment "Sing for the Moment" is a song by American rapper Eminem from his fourth album ''The Eminem Show'' (2002). It was released on February 25, 2003, as the fourth single from ''The Eminem Show'' and the final single in the United States. The song sa ...
" and his 2009 single, " Beautiful". Vozick-Levinson called Eminem's rapping "wild" but was dismissive of the production, saying, "The track behind 'Not Afraid' has the same tinny, repetitive, wannabe-epic quality that's annoyed me on Boi-1da productions like '
Forever Forever or 4ever may refer to: Film and television Films * ''Forever'' (1921 film), an American silent film by George Fitzmaurice * ''Forever'' (1978 film), an American made-for-television romantic drama * ''Forever'' (1992 film), an American ...
.'" Mayer Nissem of British site
Digital Spy Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its launch in 1999, Digital Spy has focused on entertainment news related to television programmes, ...
gave the song three stars out of a possible five, and wrote a mixed review; the reviewer first commented, "Thank heavens! – Marshall Mathers III has opted against his usual trick of cobbling together a hook and some 'satire' via two-year-old back issues of the Inquirer to trail it." However, Nissem criticized other aspects of the song, saying that Eminem's "decision to chronicle ... feels a little worthy and more than a touch dull." He felt that Eminem's previous songs never bored the listener, unlike "Not Afraid". Jeff Weiss of the ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the ...
'' commented that "Not Afraid" was an improvement from the lead singles of ''
Encore An encore is an additional performance given by performers after the planned show has ended, usually in response to extended applause from the audience.Lalange Cochrane, in ''Oxford Companion to Music'', Alison Latham, ed., Oxford University Pr ...
'' (2004) and ''Relapse'', " Just Lose It" and " We Made You", respectively, giving for a more serious and inspirational theme. However, Weiss misses the comic nature of Eminem's classic singles, such as " My Name Is"; instead, he felt that the song was composed of "vague self-help bromides and a bombastic but nondescript beat from ... Boi-1da." When discussing the chorus, Weiss commented that it "doesn’t make for very engaging listening." Finally, he discussed possible influences by American rapper T.I., but overall, he named it a disappointing lead single. John Ulmer of website
One Thirty BPM ''Beats Per Minute'' (formerly ''One Thirty BPM'') is a New York City– and Los Angeles–based online publication providing reviews, news, media, interviews and feature articles about the music world. ''Beats Per Minute'' covers a variety of g ...
gave the song seven points out of a possible ten, and published a mixed review; he praised it for being a more serious track compared to previous lead singles "Just Lose It" (2004) and "We Made You" (2009) but criticized it for being less powerful compared to his 2002 hit single, "
Lose Yourself "Lose Yourself" is a song by American rapper Eminem from the soundtrack to the 2002 motion picture '' 8 Mile''. The song was composed and produced by Eminem, longtime collaborator Jeff Bass, one half of the production duo Bass Brothers and Lu ...
", and "Beautiful". According to Ulmer, "Upon first listen it's a bit corny, but it's appropriately anthemic, and not bad enough to deter from the strength of the overall track." He noted that although Eminem does not have as much of a frustrated voice as he does in "Despicable", he admits that ''Relapse'' was a silly album.
Pitchfork Media ''Pitchfork'' (formerly ''Pitchfork Media'') is an American online music publication (currently owned by Condé Nast) that was launched in 1995 by writer Ryan Schreiber as an independent music blog. Schreiber started Pitchfork while working ...
's Jayson Greene wrote a rather negative review on ''Recovery'' and was very dismissive on the song: "Eminem spends nearly half of ''Recovery'' insisting he's the best rapper alive, but for the first time in his career, he actually sounds clumsy." Kitty Empire of newspaper ''
The Guardian ''The Guardian'' is a British daily newspaper A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide ...
'' also wrote negatively on the song in her album review, criticizing the song's lyrics: "Rhyming 'through a storm' with 'whatever weather/ cold or warm' in the chorus is unforgivable for a master rhymer." As part of his album review, Greg Kot of daily newspaper ''
Chicago Tribune The ''Chicago Tribune'' is a daily newspaper based in Chicago, Illinois, United States, owned by Tribune Publishing. Founded in 1847, and formerly self-styled as the "World's Greatest Newspaper" (a slogan for which WGN radio and television a ...
'' criticized Eminem's lyrics and rhymes in "Not Afraid", comparing them to his rhyming skills back when his 2002 hip hop
drama Drama is the specific Mode (literature), mode of fiction Mimesis, represented in performance: a Play (theatre), play, opera, mime, ballet, etc., performed in a theatre, or on Radio drama, radio or television.Elam (1980, 98). Considered as a g ...
film, '' 8 Mile'', premiered: "Doesn't he realize that's the kind of cheese that the battle-rhyming Eminem of ''8 Mile'' would've mercilessly mocked?"


Chart performance

According to
Nielsen SoundScan Luminate (formerly Nielsen SoundScan, Nielsen Music Products, and MRC Data) is a provider of music sales data. Established by Mike Fine and Mike Shalett in 1991, data is collected weekly and made available every Sunday (for albums sales) and eve ...
, "Not Afraid" sold 380,000 digital copies in its first week, giving Eminem the biggest sales week for a digital single between the beginning of 2010 and the date of the song's release. Three songs received higher sales during their first week: Flo Rida's "
Right Round "Right Round" is a single performed by American rapper Flo Rida featuring guest vocals from American singer Kesha. It was released as the lead single from his second studio album, '' R.O.O.T.S.'' (2009). It was released to radio on January 27 ...
",
The Black Eyed Peas Black Eyed Peas (also known as The Black Eyed Peas) is an American musical group consisting of rappers will.i.am, apl.de.ap, Taboo. The group's line-up during the height of their popularity in the 2000s featured Fergie, who replaced Kim H ...
' "
Boom Boom Pow "Boom Boom Pow" is a song recorded by American group the Black Eyed Peas for their fifth studio album '' The E.N.D.'' (2009). It was written by group members will.i.am, apl.de.ap, Taboo and Fergie, being produced by will.i.am. The song featu ...
" and Eminem's "
Crack a Bottle "Crack a Bottle" is a song by American rapper Eminem featuring Dr. Dre and 50 Cent. The song was released as the lead single from Eminem's album ''Relapse'' (2009). On February 12, 2009, the song broke the first week digital sales record with 418 ...
", which were all singles released in 2009. "Not Afraid" debuted on the ''Billboard'' Hot 100 at number one, a feat only 15 songs had accomplished previously. The song was Eminem's third number one single on the Hot 100 chart, coming after "
Lose Yourself "Lose Yourself" is a song by American rapper Eminem from the soundtrack to the 2002 motion picture '' 8 Mile''. The song was composed and produced by Eminem, longtime collaborator Jeff Bass, one half of the production duo Bass Brothers and Lu ...
" and "Crack a Bottle". "Not Afraid" was also the first to debut at number one since October 17, 2009, when American recording artist
Britney Spears Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the "Princess of Pop", she is credited with influencing the revival of teen pop during the late 1990s and early 2000s. After appearing in stage productio ...
's " 3" debuted atop the chart. It became the first hip hop single by an unaccompanied male artist to debut at number one, and the first hip hop song to debut atop the chart, since "
Doo Wop (That Thing) "Doo Wop (That Thing)" is a song recorded by American recording artist Lauryn Hill for her debut solo studio album ''The Miseducation of Lauryn Hill'' (1998). It was written and produced by Hill. The song was released as the lead single from ''Th ...
" by American rapper and singer
Lauryn Hill Lauryn Noelle Hill (born May 26, 1975) is an American singer, songwriter, rapper, and record producer. She is often regarded as one of the greatest rappers of all time, as well as being one of the most influential musicians of her generation. ...
in 1998. After entering the
Digital Songs The Digital Songs or Digital Song Sales chart (previously named Hot Digital Songs) ranks the best-selling digital songs in the United States, as compiled by Nielsen SoundScan and published by ''Billboard'' magazine. Although it originally starte ...
chart at number one, the song fell down to number four the next week, and to number six on the Hot 100, with sales of 202,000 digital copies. On June 14, 2010, "Not Afraid" rose to number five again with sales of 157,000 copies. On July 14, 2010, it rose from 22 to 24 on the Hot 100; by then, the song was downloaded a total of 1,750,000 times. On July 25, 2010, the song crossed the two million mark, based on total sales. As of August 2013, the song has sold 5,000,000 digital copies. In June 2014 the song was certified 10× Platinum by RIAA. In Canada, "Not Afraid" debuted at the top of the Canadian Hot 100, remaining on the chart for 20 weeks. In the United Kingdom, "Not Afraid" debuted and peaked at number five on the
UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...
on May 30, 2010 – for the week ending date June 5, 2010. It dropped to number six the following week, to number ten on July 4, 2010 – for the week ending July 10, 2010 – and to number 14 the week after. On August 1, 2010, the song dropped to number 20 and its last appearance on the UK Singles Chart would be on August 29, giving the song a total of 14 weeks on the chart. In New Zealand, "Not Afraid" entered and peaked at number eight on the
New Zealand Singles Chart The Official New Zealand Music Chart ( mi, Te Papa Tātai Waiata Matua o Aotearoa) is the weekly New Zealand top 40 singles and albums charts, issued weekly by Recorded Music NZ (formerly Recording Industry Association of New Zealand). The Mus ...
on May 10, 2010. Lasting on the chart for a total of twenty-three weeks, the song would not make its last chart appearance in New Zealand until September 9, 2010, at number Thirty-four. In Australia, the song entered at number sixteen on the
Australian Singles Chart The ARIA Charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling songs and albums in various genres in Australia. ARIA became the offici ...
in its first week and reached its peak at number four the following week; its lowest and final chart position occurred during the song's twenty-seventh week on the chart, at number forty-eight. On the
Ö3 Austria Top 40 Ö3 Austria Top 40 is the official Austrian singles chart, as well as the radio show which presents it, aired Tuesdays on Hitradio Ö3. The show presents the Austrian singles, ringtones and downloads chart. It premiered on 26 November 1968 as ...
, Austria's official singles chart, May 21, 2010 marked the song's chart debut, at number 22. It reached its peak on August 13, at number five and would stay at that position for another week. Before re-entering on January 14, 2011 at number 72, the song made a last consecutive chart appearance on November 19, 2011 at number 52. The song dropped to the bottom of the chart (number 75) on January 21, 2011, before exiting it. In Italy, the song only charted for one week, at number three; the same occurred in France, on February 19, 2011, at number 97. "Not Afraid" lasted 19 weeks on the
Irish Singles Chart The Irish Singles Chart is the Republic of Ireland's music industry standard singles popularity chart issued weekly by the Irish Recorded Music Association (IRMA) and compiled on their behalf by the Official Charts Company. Chart rankings are b ...
and made a final chart appearance on September 30, 2010, at number 36.
Flanders Flanders (, ; Dutch: ''Vlaanderen'' ) is the Flemish-speaking northern portion of Belgium and one of the communities, regions and language areas of Belgium. However, there are several overlapping definitions, including ones related to cultu ...
' chart,
Ultratop 50 Ultratop is an organization which generates and publishes the official record charts in Belgium. Ultratop is a non-profit organization, created on the initiative of the Belgian Entertainment Association (BEA), the Belgian member organization of ...
, gave the song a debut position at number 13 on May 15, 2010; the song would not reach a higher position and would drop to number 49 in its 16th and final week. On
Wallonia Wallonia (; french: Wallonie ), or ; nl, Wallonië ; wa, Waloneye or officially the Walloon Region (french: link=no, Région wallonne),; nl, link=no, Waals gewest; wa, link=no, Redjon walone is one of the three regions of Belgium—al ...
's chart,
Ultratop 50 Ultratop is an organization which generates and publishes the official record charts in Belgium. Ultratop is a non-profit organization, created on the initiative of the Belgian Entertainment Association (BEA), the Belgian member organization of ...
, the song debuted at number 14 and would not chart again until July 3, 2010, at number 40. Longer than on any other chart, "Not Afraid" charted in Sweden for 43 consecutive weeks, debuting at number five and charting at number 49 in its final week.


Music video


Development

Before filming began, Eminem spoke to Paul Rosenberg on the telephone about his ideas for a music video of "Not Afraid"; the two shared thoughts and started collaborating in May 2010. American director Richard "Rich" Lee was hired to direct the video, which was shot on Market Street, in
Newark, New Jersey Newark ( , ) is the List of municipalities in New Jersey, most populous City (New Jersey), city in the U.S. state of New Jersey and the county seat, seat of Essex County, New Jersey, Essex County and the second largest city within the New Yo ...
as well as New York City. On the first day, Eminem filmed the opening scene on the rooftop of the
Manhattan Municipal Building The David N. Dinkins Municipal Building (originally the Municipal Building and later known as the Manhattan Municipal Building) is a 40-story, building at 1 Centre Street, east of Chambers Street, in the Civic Center neighborhood of Manhatt ...
. Lee called the moment "sort of like a very internal feeling kind of video". In an interview, while the video was being shot, Eminem spoke about working with Lee "as pretty anti-climactic, for the most part, you know what I mean... It's good working with him, you know, he's about his business". The scene in which Eminem jumps from a cliff and dives, was done at Greenpoint Warehouse, in
Brooklyn Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York (state), New York. Kings County is the most populous Administrative divisions of New York (state)#County, county in the State of New York, ...
with Lee and video producer Justin Diener. Also working with Eminem on the video included Dennis Dennehy and Chris Clancy for marketing. The final scene filmed on the first day was where Eminem would try to escape from a dark basement on a set built by production designer
Ethan Tobman Ethan Tobman (born May 30, 1979) is a Canadian film production designer and director. Tobman is from Montreal. He directed the short film ''Remote'', which screened at the 2001 Cannes Film Festival. ''The Hollywood Reporter'' positively reviewe ...
; shooting in Newark also continued. The second day of shooting focused on Eminem as he walked through Market Street in Newark. Eminem's final shoot before wrapping up was a mirror scene, which included many glass mirrors, and a fake one among them, through which he would have to break through. On May 30, 2010, Eminem confirmed the video's release date in a Twitter message: "For those 'patiently waiting,' the NOT AFRAID video will premier Saturday 6/5. Details later..." The day before the video's premiere, a
teaser trailer A teaser (or more specifically teaser trailer) is a mini- trailer and a form of teaser campaign advertising that focuses on film and television programming. It is a videography pre-release move or television show advertisement. Short in length, te ...
was uploaded onto video sharing site
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most ...
, which combines many clips from the full video. The music video was uploaded on video website
Vevo Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, ...
on June 5, 2010 at 11:30 am ET. Vevo stylized their logo with the ''E'' reversed, similar to Eminem's logo. On June 7, the television premiere took place on
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
and VH1, and the former featured a
primetime Prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for a television show. It is mostly targeted towards adults (and sometimes families). It is used by the major television networks to ...
encore the day after. As of March 2022, the music video has received over 1.6 billion views and 10 million likes on YouTube.


Synopsis

The music video opens with a scene in which Eminem stands on the rooftop of the Manhattan Municipal Building in New York, saying the introductory lyrics. The video cuts between scenes where he raps on the rooftop and another scene where Eminem is trapped inside a dark basement. Eminem moves closer towards the edge of the building until he leaves to go downstairs as the chorus begins. He starts walking down Market Street in Newark and jaywalks across the street, avoiding vehicles that pass by. Eminem sees distorted reflections of himself on the window of a car; he continues on, only to be surrounded by a series of mirrors. Confused, Eminem tries to escape, and towards the end of the second chorus, he breaks through a mirror to find himself in the middle of the street. Interspersing scenes show Eminem as he tries to break out of the basement. As the camera zooms out, the viewers see him on the edge of a destroyed street while a subway tunnel can be seen below the road. Eminem then jumps off the edge and makes a steep dive, but flies straight up again; his speedy flight down Market Street causes
sonic boom A sonic boom is a sound associated with shock waves created when an object travels through the air faster than the speed of sound. Sonic booms generate enormous amounts of sound energy, sounding similar to an explosion or a thunderclap to t ...
s on vehicles nearby. Eventually, Eminem flies up, back to the rooftop of the
Manhattan Municipal Building The David N. Dinkins Municipal Building (originally the Municipal Building and later known as the Manhattan Municipal Building) is a 40-story, building at 1 Centre Street, east of Chambers Street, in the Civic Center neighborhood of Manhatt ...
, in New York City, where the video began.


Reception

The video was received with generally positive reviews. Following the video's Vevo release, Monica Herrera of ''Billboard'' named Eminem's jumping sequence "a moment of triumph" and compared his flying scene to Superman. She also noted similarities of the video's events and the song's lyrics, deeming them a powerful word to Eminem's haters, where Eminem raps about destroying one's balcony. Daniel Kreps from ''Rolling Stone'' felt that Eminem "similarly puts his redemption in the spotlight" and notices courage. Kreps went on to compare Eminem's flying scene to Canadian actor
Keanu Reeves Keanu Charles Reeves ( ; born September 2, 1964) is a Canadian actor. Born in Beirut and raised in Toronto, Reeves began acting in theatre productions and in television films before making his feature film debut in ''Youngblood'' (1986). H ...
from the 1999
science fiction Science fiction (sometimes shortened to Sci-Fi or SF) is a genre of speculative fiction which typically deals with imagination, imaginative and futuristic concepts such as advanced science and technology, space exploration, time travel, Paral ...
film ''
The Matrix ''The Matrix'' is a 1999 science fiction film, science fiction action film written and directed by the Wachowskis. It is the first installment in The Matrix (franchise), ''The Matrix'' film series, starring Keanu Reeves, Laurence Fishburne, Car ...
''. In his review for ''Entertainment Weekly'', Vozick-Levinson wrote: "We are to understand that he is once again at wit's end with the world, full of barely contained energy that he's not yet sure how to direct." Although he didn't feel that the video was Eminem's best, Vozick-Levinson praised the video for its message in relation to the song's vibe; he also made a comparison to Eminem's music video for " The Way I Am", as both videos involve Eminem as he jumps from a great height. Patrick D'Arcy of ''Spin'' thought that Eminem is "an satria unlikely motivational speaker, but an effective one." With over a billion views, the video is Eminem's second-most viewed on
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most ...
after " Love the Way You Lie" from the same album.


Live performances

On June 2, 2010, Eminem performed "Not Afraid" in
France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan ar ...
on the set of the French show Le Grand Journal. On June 5, 2010, Eminem performed "Not Afraid" on ''Friday Night with Jonathan Ross''. In celebration of the then-upcoming release of
Treyarch Treyarch Corporation ( ; formerly Treyarch Invention LLC) is an American video game developer based in Santa Monica, California. Founded in 1996 by Peter Akemann and Doğan Köslü, it was acquired by Activision in 2001. The studio is known for ...
-developed shooter game '' Call of Duty: Black Ops'', video game publisher
Activision Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one ...
organized many artists to perform at the
Electronic Entertainment Expo 2010 The Electronic Entertainment Expo 2010 (E3 2010) was the 16th E3 held. The event took place at the Los Angeles Convention Center in Los Angeles, California. It began on June 14, 2010, and ended on June 17, 2010, with 45,600 total attendees. Ther ...
(E3 2010)—which took place at the
Staples Center Crypto.com Arena is a multi-purpose indoor arena in Downtown Los Angeles. Adjacent to the L.A. Live development, it is located next to the Los Angeles Convention Center complex along Figueroa Street. The arena opened on October 17, 1999; it ...
in Los Angeles—including Eminem. Joined by
Blink-182 Blink-182 (stylized as blink-182) is an American rock band formed in Poway, California in 1992. Their current lineup consists of bassist/vocalist Mark Hoppus, guitarist/vocalist Tom DeLonge, and drummer Travis Barker. Though their sound has ...
drummer
Travis Barker Travis Landon Barker (born November 14, 1975) is an American musician who serves as the drummer for the rock band Blink-182. He has also performed as a frequent collaborator with hip hop artists, is a member of the rap rock group Tran ...
, Eminem performed songs from his album, including "Not Afraid", " Love the Way You Lie" and " Won't Back Down". At E3 2011, a
choir A choir ( ; also known as a chorale or chorus) is a musical ensemble of singers. Choral music, in turn, is the music written specifically for such an ensemble to perform. Choirs may perform music from the classical music repertoire, which s ...
, as well as hypeman
Mr. Porter Denaun Porter (born December 7, 1974), also known by the stage names Mr. Porter, Kon Artis, and more recently simply Denaun, is an American rapper and music producer. He was a member of Detroit hip hop group D12 until its disbandment in 2018. ...
sung with Eminem during the chorus of "Not Afraid", while his band played with an
orchestra An orchestra (; ) is a large instrumental ensemble typical of classical music, which combines instruments from different families. There are typically four main sections of instruments: * bowed string instruments, such as the violin, viola, c ...
. The audience presumed the performance was over; however, Eminem shortly returned to the stage to end with "Lose Yourself". News distributor
PR Newswire PR Newswire is a distributor of press releases headquartered in Chicago. The service was created in 1954 to allow companies to electronically send press releases to news organizations, using teleprinters at first. The founder, Herbert Muschel, ...
wrote, "Eminem ignited the crowd as he closed the all-star event". Matt Elias of MTV News also praised the show, and said that "Eminem performed an electrifying set ..., crushing any doubts that he is truly back in the game". Antony Bruno of ''Billboard'' called the performance "a literal bang" while Seve Appleford of ''Rolling Stone'' wrote, "The rapper marched along the catwalk with his usual intensity, previewing new songs from next week's release ''Recovery''." Activision reportedly spent six million dollars on party costs. "Not Afraid" was included on Eminem's set list as the final song before Eminem's "Lose Yourself" encore in his performance at the
T in the Park T in the Park festival was a major Scottish music festival that was held annually from 1994 to 2016. It was named after its main sponsor, Tennents. The event was held at Strathclyde Park, Lanarkshire, until 1996. It then moved to the disused ...
festival, which took place on July 10, 2010. This would be his first European concert in five years. Eminem wore black shorts and a
hoodie A hoodie (in some cases spelled hoody and alternatively known as a hooded sweatshirt) is a sweatshirt with a hood. Hoodies with zippers usually include two pockets on the lower front, one on either side of the zipper, while "pullover" hoodi ...
. He commented on the weather, saying, "I know it's muddy and sloppy and shit but this is fun", and also thanked the crowd for supporting him. "Everybody who's an Eminem fan, I just wanna say thank you so much for the support you've shown over the years, for not giving up on me," he said, "I hope you enjoyed the show as much as we did tonight. Peace." At the end of the performance, Eminem said, "Edin-borg, did you enjoy yourself tonight?" That evening, members of the audience accused Eminem of
lip sync Lip sync or lip synch (pronounced , the same as the word ''sink'', short for lip synchronization) is a technical term for matching a speaking or singing person's lip movements with sung or spoken vocals. Audio for lip syncing is generated th ...
ing, but others defended him of such accusations. The T in the Park performance of "Not Afraid" is included as the second track on the "Love the Way You Lie"
CD single A CD single (sometimes abbreviated to CDS) is a music single in the form of a compact disc. The standard in the Red Book for the term ''CD single'' is an 8 cm (3-inch) CD (or Mini CD). It now refers to any single recorded onto a CD of any s ...
. Eminem performed "Not Afraid" for a small audience in a small room at the beginning of the
2010 MTV Video Music Awards The 2010 MTV Video Music Awards took place on September 12, 2010 at Nokia Theatre in Los Angeles, honoring the best music videos from the previous year. Chelsea Handler hosted the event, the first woman in sixteen years – since the 1994 M ...
; he performed the song once again at the Los Angeles Nokia Theatre, the main site of the ceremony, and performed "Love the Way You Lie" with Barbadian singer
Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, actress, and businesswoman. Born in Saint Michael and raised in Bridgetown, Barbados, Rihanna auditioned for American record producer Evan Rogers who invited her to t ...
. The audience voted his performance the best with 34 percent of all votes. Eminem performed "Not Afraid" alongside Porter at the 2011
Bonnaroo Music Festival The Bonnaroo Music and Arts Festival is an American annual four-day music festival developed and founded by Superfly Presents and AC Entertainment. Since its first year in 2002, it has been held at what is now Great Stage Park on a farm in M ...
. He arrived in a
Bad Meets Evil Bad Meets Evil is an American hip hop duo composed of Detroit-based rappers Royce da 5'9" (Bad) and Eminem (Evil). Bad Meets Evil was formed in 1998, thanks to the duo's mutual friend, Proof. The group's name comes from the song "Bad Meets Evi ...
T-shirt,
camouflage Camouflage is the use of any combination of materials, coloration, or illumination for concealment, either by making animals or objects hard to see, or by disguising them as something else. Examples include the leopard's spotted coat, the b ...
shorts, a black hoodie and a black hat. His set list included other hits from previous years, including "
Cleanin' Out My Closet "Cleanin' Out My Closet" is a song by American rapper and singer Eminem from his album ''The Eminem Show'' (2002). "Cleanin' Out My Closet" was the second single released off the album following " Without Me". Unlike the preceding single which w ...
", "
The Real Slim Shady "The Real Slim Shady" is a song by American rapper Eminem from his third album ''The Marshall Mathers LP'' (2000). It was released as the lead single a month before the album's release. "The Real Slim Shady" was Eminem's first song to reach num ...
", " Without Me" and "
Like Toy Soldiers "Like Toy Soldiers" is a song by American rapper Eminem, from his fifth album ''Encore'' (2004). The song received positive reviews from music critics, and peaked at number 34 on the ''Billboard'' Hot 100. Outside the United States, "Like Toy S ...
"; he also performed with Bad Meets Evil partner
Royce da 5'9" Ryan Daniel Montgomery, known professionally as Royce da 5'9" (or simply Royce 5'9"), is an American rapper, songwriter, and record producer. Montgomery is currently one half of the rap duo Bad Meets Evil with fellow Detroit rapper Eminem, an ...
for " Fast Lane" and "
Lighters A lighter is a portable device which creates a flame, and can be used to ignite a variety of items, such as cigarettes, gas lighter, fireworks, candles or campfires. It consists of a metal or plastic container filled with a flammable liquid or c ...
". Almost 80,000 members of the audience chanted "Shady!" for five minutes until Eminem returned to perform an encore with "Lose Yourself". Before performing "Not Afraid", Eminem told the audience, "All jokes aside... Thank you for sticking by me and not giving up on me." At one point during the show, he told them, "Everybody here tonight, I just wanna say thank you for sticking by me and not giving up on me." News sources praised the performance; James Montgomery of MTV News wrote, "what stood out the most about Em's performance was the sheer tenacity with which he attacked it." News agency
Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. n ...
said that "Bonnaroo's crowd may be a hippie enclave, but you wouldn't have known it Saturday night".
HitFix HitFix, or HitFix.com, was an entertainment news website that launched in December 2008 specializing in breaking entertainment news, insider information, and reviews and critiques of film, music, and television. In mid-2010 HitFix crossed the 1,00 ...
blog's Katie Hasty considered the "Not Afraid" performance "triumphant, perhaps due to crowd buzz". Patrick Doyle of ''Rolling Stone'' wrote, "Eminem's hour-and-a-half set was a triumph, with the rapper constantly bouncing across the stage, performing hit after hit with the energy of a prizefighter." Eminem performed the song as part of a set list on the second day of Chicago's
Lollapalooza Lollapalooza (Lolla) is an annual American four-day music festival held in Grant Park in Chicago. It originally started as a touring event in 1991 but several years later made Chicago the permanent location for the annual music festival. Mus ...
festival with Porter, in front of an audience of 90,000 people. ''
The Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Hollywood film, television, and entertainment industries. It was founded in 1930 as a daily trade paper, and in 2010 switched to a weekly large ...
''s Steve Baltin wrote, "given the infrequency with which he tours, it's sometimes easy to forget just how dynamic a performer he is, but after a spectacular 90-minute show, there was no denying the rapper's power." Adam Graham of ''
The Detroit News ''The Detroit News'' is one of the two major newspapers in the U.S. city of Detroit, Michigan. The paper began in 1873, when it rented space in the rival '' Detroit Free Press'' building. ''The News'' absorbed the '' Detroit Tribune'' on Febru ...
'' said that "Eminem delivered the goods to the huge throng of people". Gil Kaufman of MTV News felt that "Eminem came, saw and conquered his Lollapalooza debut." Eminem performed a 28-song set list at
Virgin Group Virgin Group Ltd. is a British multinational venture capital conglomerate founded by Richard Branson and Nik Powell in February 1970. Virgin Group's date of incorporation is listed as 1989 by the Companies House, who class it as a holding ...
's V Festival (V2011) on August 20, 2011 and the following day, which included "Not Afraid" as the final song before the encore of "Lose Yourself". The first day took place in
Chelmsford Chelmsford () is a city in the City of Chelmsford district in the county of Essex, England. It is the county town of Essex and one of three cities in the county, along with Southend-on-Sea and Colchester. It is located north-east of Lond ...
,
Essex Essex () is a county in the East of England. One of the home counties, it borders Suffolk and Cambridgeshire to the north, the North Sea to the east, Hertfordshire to the west, Kent across the estuary of the River Thames to the south, and G ...
and the second day took place in Staffordshire. Chris Salmon of ''The Guardian'' called Eminem's performance of "Not Afraid" "majestic"; he went on to writing that "It's a set fit to close any festival, pop-centred or otherwise."
BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
's Chi Chi Izundu noted that Eminem's performance was "fast-paced".


Awards and nominations


Track listings and formats

;Digital download ;CD single ;Notes * signifies an additional producer.


Credits and personnel

The credits for "Not Afraid" are adapted from the liner notes of ''Recovery''. ;Recording * Recorded at: Effigy Studios in
Ferndale, Michigan Ferndale is a city in Oakland County in the U.S. state of Michigan. It forms part of the Detroit metropolitan area. As of the 2020 census, the city population was 19,190. Ferndale is well known in the Detroit area for its LGBT population and pr ...
, Encore Studios in
Burbank, California Burbank is a city in the southeastern end of the San Fernando Valley in Los Angeles County, California, United States. Located northwest of downtown Los Angeles, Burbank has a population of 107,337. The city was named after David Burbank, wh ...
and
Ajax, Ontario Ajax (; 2021 population: 126,666) is a town in Durham Region in Southern Ontario, Canada, located in the eastern part of the Greater Toronto Area. The town is named for , a Royal Navy cruiser that served in the Second World War. It is approxi ...
. Personnel *
Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem (; often stylized as EMINƎM), is an American rapper and record producer. He is credited with popularizing hip hop in middle America and is critically acclai ...
vocals Singing is the act of creating musical sounds with the voice. A person who sings is called a singer, artist or vocalist (in jazz and/or popular music). Singers perform music (arias, recitatives, songs, etc.) that can be sung with or witho ...
,
audio mixing Audio mixing is the process by which multiple sounds are combined into one or more channels. In the process, a source's volume level, frequency content, dynamics, and panoramic position are manipulated or enhanced. This practical, aesthetic ...
, additional production and
songwriting A songwriter is a musician who professionally composes musical compositions or writes lyrics for songs, or both. The writer of the music for a song can be called a composer, although this term tends to be used mainly in the classical music ...
*
Boi-1da Matthew Jehu Samuels (born October 12, 1986), known professionally as Boi-1da ( , a play on "boy wonder"), is a Jamaican-Canadian record producer and songwriter based in Toronto, Ontario. The Toronto raised producer has worked with a variety o ...
producer, recording, songwriting and
drums A drum kit (also called a drum set, trap set, or simply drums) is a collection of drums, cymbals, and other auxiliary percussion instruments set up to be played by one person. The player (drummer) typically holds a pair of matching drumsticks ...
* Jordan Evans – songwriting, additional production and strings *
Matthew Burnett Matthew Raymond Burnett (born July 24, 1991) is a Canadian record producer, musical director and manager from Toronto, Ontario, Canada who has worked with a number of major recording artists in various genres from R&B to soul, hip hop and r ...
– songwriting, additional production and strings * Luis Resto – songwriting and keyboards * Mike Strange – recording and audio mixing * Joe Strange – engineering assistant * Robert Reyes –
choir A choir ( ; also known as a chorale or chorus) is a musical ensemble of singers. Choral music, in turn, is the music written specifically for such an ensemble to perform. Choirs may perform music from the classical music repertoire, which s ...
vocals recording * Kip Blackshire – choir vocals * Christal Garrick II – choir vocals * Terry Dexter – choir vocals * Rich King – choir vocals * Kristen Ashley Cole – choir vocals * Sly Jordan – choir vocals


Charts


Weekly charts


Year-end charts


Certifications


Release and radio add history


See also

*
Grammy Award for Best Rap Solo Performance The Grammy Award for Best Rap Solo Performance was awarded from 1991 to 2011, alongside the Best Rap Performance by a Duo or Group. Previously, a single award was presented for Best Rap Performance. In 2003, this award was split into separate a ...
*
List of best-selling singles This is a compendium of the best-selling music singles. The criterion for inclusion is to sell at least ten million copies worldwide. The singles listed here were cited by reliable sources from various media, such as digital journalism, news ...
*
List of best-selling singles in the United States This is a list of best-selling singles in the United States, some of which have been certified by the Recording Industry Association of America (RIAA). In music, a single is a song considered commercially viable enough by the artist and record c ...
*
List of best-selling singles in Australia This is a list of highest-certified singles in Australia according to the Australian Recording Industry Association (ARIA). Since 1983, ARIA certifies a single Platinum for shipment of 70,000 copies across Australia. Single figures can include "q ...
* List of Hot 100 number-one singles of 2010 (Canada) * List of Hot 100 number-one singles of 2010 (US)


References


External links

* {{authority control Interscope Records singles 2010 songs 2010 singles Billboard Hot 100 number-one singles Canadian Hot 100 number-one singles Eminem songs MTV Video Music Award for Best Male Video Grammy Award for Best Rap Solo Performance Song recordings produced by Boi-1da Song recordings produced by Eminem Songs written by Eminem Shady Records singles Aftermath Entertainment singles Songs written by Luis Resto (musician) Songs written by Matthew Burnett Songs written by Boi-1da Music videos directed by Rich Lee