North County is a region in the northern area of
San Diego County, California
San Diego County (), officially the County of San Diego, is a county (United States), county in the southwest corner of the U.S. state of California, north to its Mexico-United States border, border with Mexico. As of the 2020 United States Cen ...
. It is the second-most populous region in the county (after
San Diego
San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...
), with an estimated population of 869,322. North County is well known for its
affluence
Wealth is the abundance of Value (economics), valuable financial assets or property, physical possessions which can be converted into a form that can be used for financial transaction, transactions. This includes the core meaning as held in the ...
, especially in
Encinitas,
Carlsbad,
Del Mar,
Rancho Santa Fe,
Poway and
Solana Beach, where house prices range, on average, above $1,000,000. Cities along the
78 freeway (
Oceanside,
Vista,
San Marcos and
Escondido) have more mixed incomes.
Beach culture is prominent in the area, and many of the region's beaches and lagoons are protected areas to help ensure the environment remains pristine, though there has been pressure from commercial entities to develop some of these areas.
History
The name dates to at least the 1970s, when many of the communities in the area were yet to become
incorporated cities and local community decisions were made away at the county seat. The North County section of San Diego County has historically been the most expensive region of San Diego, with such affluent neighborhoods as
Aviara,
Cardiff-by-the-Sea, Carlsbad,
Carmel Valley, Del Mar, Encinitas, La Costa, Leucadia,
Olivenhain, Rancho Santa Fe, and Solana Beach.
In modern times, North County continues to grow as a highly influential region of Greater San Diego. The top 25 employers in San Diego County are closer to the North County city of Carlsbad than San Diego proper.
Geography
North County is commonly divided into coastal and inland regions. The coastal region is almost entirely incorporated, consisting of the cities of
Oceanside,
Carlsbad,
Encinitas,
Solana Beach and
Del Mar, along with
Camp Pendleton South. The inland region includes the cities of
Escondido,
Vista,
San Marcos, as well as numerous unincorporated areas. Semi-rural inland communities such as
Valley Center and
Ramona, which have traditionally been primarily agricultural but now function increasingly as bedroom communities for the more populous areas to their south and west, are generally included within inland North County. More remote inland communities like
Julian and
Borrego Springs are generally not included. Some consider communities in the northern parts of the city of San Diego like
Rancho Bernardo,
Rancho Peñasquitos, and
Carmel Valley to be part of North County as well.
Both coastal and inland North County contain two types of topography. In coastal areas of North County, the land is generally flat with low rolling hills. The beaches are sandy with occasional
tidepools and rocky reefs. In some cases, the coast is dominated by
bluff type geography, where the land meeting the ocean sharply drops into the sea with a short beach. In some cases, such as in Encinitas, a whole city is bisected by a coastal foothill ridge. The foothills of mountains soon become visible as one travels further east and encounters the rocky peaks of inland North County. Such peaks include
Black Mountain, San Marcos Mountain,
Palomar Mountain. The coastal area also becomes more rugged to the north, where the
Santa Margarita Mountains dominate the area within the
Marine Corps Base Camp Pendleton.
North San Diego County is known as one of the most geographically diverse places on earth, with bluffs, sandy beaches, canyons and rolling hills on the coast, humid inland valleys, rocky foothills, temperate mountains, rolling grassland and large lakes and rivers in the interior, and arid deserts, lush oases and sand dunes in the far east region.
Rivers and creeks that flow west from the mountains farther inland mostly end up draining into the region's four main lagoons. Throughout their course, these rivers are interrupted by many lakes and reservoirs which support an array of native species.
Spanning in the northwestern corner of the county, Marine Corps Base Camp Pendleton forms a large buffer separating the coastal populated areas of North County from neighboring
Orange County, preventing the creation of a complete coastal megalopolis stretching from
Santa Monica
Santa Monica (; Spanish language, Spanish: ''Santa Mónica'') is a city in Los Angeles County, California, Los Angeles County, situated along Santa Monica Bay on California's South Coast (California), South Coast. Santa Monica's 2020 United Sta ...
to
Imperial Beach.
Ecology

The region has strong ties to its coastline and has made notable efforts to preserve many marine environments, including
lagoon
A lagoon is a shallow body of water separated from a larger body of water by a narrow landform, such as reefs, barrier islands, barrier peninsulas, or isthmuses. Lagoons are commonly divided into ''coastal lagoons'' (or ''barrier lagoons'') an ...
s and
tidal wetlands, many of those being the final few on the
South Coast.
Unlike developments in many Orange County coastal cities, the lagoons and large areas of coast have not yet been so heavily developed. Major lagoons and inlets lining the coast from north to south include: Oceanside Harbor,
Buena Vista Lagoon
Buena Vista Lagoon is a freshwater lagoon adjacent to the Pacific Ocean in the South Coast (California), South Coast region of Southern California within the North County, San Diego, North County region of San Diego County, California, San Diego ...
,
Agua Hedionda Lagoon,
Batiquitos Lagoon,
San Elijo Lagoon, and
Los Peñasquitos Lagoon.
Flora and fauna
The lagoons provide valuable wetland habitat for many birds, reptiles, fish, and plant species. The waters off the coast are also very rich in species diversity, supporting large
kelp forest
Kelp forests are underwater areas with a high density of kelp, which covers a large part of the world's coastlines. Smaller areas of anchored kelp are called kelp beds. They are recognized as one of the most productive and dynamic ecosystems on E ...
s and rocky
reef
A reef is a ridge or shoal of rock, coral, or similar relatively stable material lying beneath the surface of a natural body of water. Many reefs result from natural, abiotic component, abiotic (non-living) processes such as deposition (geol ...
s.
Fish species included the
tidewater goby,
topsmelt,
striped mullet,
surfperch and
Pacific staghorn sculpin.
Leopard shark
The leopard shark (''Triakis semifasciata'') is a species of houndshark, in the family (biology), family Houndshark, Triakidae. It is found along the Pacific coast of North America, from the U.S. state of Oregon to Mazatlán in Mexico. Typically ...
s forage near the lagoons, and their pups frequent the shallow rocky reefs off the coast.
Bird species included the
great blue heron
The great blue heron (''Ardea herodias'') is a large wading bird in the heron family Ardeidae, common near the shores of open water and in wetlands over most of North and Central America, as well as far northwestern South America, the Caribbea ...
,
snowy plover
The snowy plover (''Anarhynchus nivosus'') is a small shorebird found in the Americas. It is a member of the bird family Charadriidae, which includes the plovers, dotterels, and lapwings. The snowy plover was originally described by John Cassin ...
,
Ridgway's rail and
least tern. The lagoons support various species of
shorebirds
FIle:Vadare - Ystad-2021.jpg, 245px, A flock of Dunlins and Red knots
Waders or shorebirds are birds of the order Charadriiformes commonly found wikt:wade#Etymology 1, wading along shorelines and mudflats in order to foraging, forage for food c ...
,
wading birds,
waterfowl
Anseriformes is an order of birds also known as waterfowl that comprises about 180 living species of birds in three families: Anhimidae (three species of screamers), Anseranatidae (the magpie goose), and Anatidae, the largest family, which i ...
,
raptors and
diving birds.
The number of bird species in the
San Dieguito wetlands have tripled due to restoration projects by Del Mar.
The Torrey Pine is also one of the most famous trees in the region.
Culture
Recreation
North County contains forty golf courses, including
Torrey Pines, which hosted the 2008 and 2021
U.S. Open.
North County is also known for its beaches, which stretch about thirty miles from Del Mar to
San Onofre. These beaches experience a large tourist influx from June to November. Symbolic of North County's
surf culture
Surf culture includes the people, language, fashion, and lifestyle surrounding the sport of surfing. The history of surfing began with the ancient Polynesians. That initial culture directly influenced modern surfing, which began to flourish ...
are the various statues proliferating the region including the
Cardiff Kook in Cardiff-by-the-Sea. As surf culture is an integral part of North County, so is
equestrian culture. Numerous equestrian centers, including the Del Mar Fairgrounds, Rancho Camino Equestrian Center, and San Diego Country Estates International Equestrian Center, are found in the region from Del Mar to
San Diego Country Estates.
North County is home to Southern California's only
five-star, five-diamond and Michelin starred restaurants: Addison at The Grand Del Mar (three Michelin stars), and El Bizcocho at Rancho Bernardo Inn.
Fairs and shopping
The
Del Mar Fairgrounds is home to
one of the most famous racetracks in the world and is the site of the annual
San Diego County Fair. Shopping malls include the
North County Mall in Escondido and
the Shoppes at Carlsbad in Carlsbad. The Cedros Design District in
Solana Beach offers more than 85 shops, boutiques and galleries that specialize in antiques, handmade jewelry, unique artifacts, fine art, and more. Famous beaches include
Moonlight Beach in Encinitas and the
Oceanside Pier.
In the media
Locations in North County appear in popular television and films.
Camp Pendleton
Marine Corps Base Camp Pendleton is the major West Coast base of the United States Marine Corps and is one of the largest Marine Corps bases in the United States. It is on the Southern California coast in San Diego County and is bordered by ...
is often featured in military-themed shows such as ''
NCIS: Los Angeles'', and is the setting of the first season of ''
Major Dad
''Major Dad'' is an American sitcom television series created by Richard C. Okie and John G. Stephens, developed by Earl Pomerantz, that originally ran from September 17, 1989, to May 17, 1993, on CBS, starring Gerald McRaney as Major John D. M ...
''. The Del Mar Fair is also portrayed in shows such as ''
Entourage''. ''
Veronica Mars
''Veronica Mars'' is an American teen neo-noir Mystery fiction, mystery Drama (film and television), drama television series created by screenwriter Rob Thomas (writer), Rob Thomas. The series is set in the fictional city, fictional town of Ne ...
'' is set in a fictional city north of San Diego; much of the show was filmed in Oceanside. Other crime-related shows, such as
TNT's ''
Animal Kingdom'' and
Netflix
Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...
's ''
American Vandal'', are filmed and set in Oceanside. For two seasons the Showtime comedy ''
Weeds
A weed is an unwanted plant of any species.
Weed or weeds may also refer to:
Places
* Weed, Arkansas, an unincorporated community in the United States
* Weed, California, a city in the United States
* Weed, Kentucky, an unincorporated communit ...
'' was set in the fictional San Diego suburb of Ren Mar, which is implied to be in North County. ''
The Big Bang Theory
''The Big Bang Theory'' is an American television sitcom created by Chuck Lorre and Bill Prady for CBS. It aired from September 24, 2007, to May 16, 2019, running for 12 seasons and 279 episodes.
The show originally centered on five charact ...
'', which is set in
Pasadena, features an episode ("
The Zarnecki Incursion") where the main characters make a three-hour drive to Carlsbad to confront a
World of Warcraft
''World of Warcraft'' (''WoW'') is a 2004 massively multiplayer online role-playing (MMORPG) video game developed and published by Blizzard Entertainment for Windows and Mac OS X. Set in the '' Warcraft'' fantasy universe, ''World of War ...
hacker.
A notable fictional character from North County is
shock jock Dave Rickards' "Aunt Edna", frequently featured on the popular ''
Dave, Shelly, and Chainsaw'' radio program, which airs in the San Diego area.
Demographics
North County is wealthier and more conservative than the city of San Diego and has traditionally leaned toward the
Republican Party. In recent decades, however, like many highly-educated metropolitan regions throughout the United States, the region has shifted toward the
Democratic Party and political liberalism more generally. This shift has been most pronounced along the coast, while some inland communities continue to lean Republican, particularly more rural ones.
In North County, white-collar jobs outnumber blue-collar jobs at a ratio of 3:1. More people have
Bachelor of Arts
A Bachelor of Arts (abbreviated B.A., BA, A.B. or AB; from the Latin ', ', or ') is the holder of a bachelor's degree awarded for an undergraduate program in the liberal arts, or, in some cases, other disciplines. A Bachelor of Arts deg ...
degrees than
associate's degrees
An associate degree or associate's degree is an undergraduate degree awarded after a course of post-secondary study lasting two to three years. It is a level of academic qualification above a high school diploma and below a bachelor's degree ...
at a ratio of 2:1. More people are married than single by 2:1. Statistics compiled by the San Diego County Health and Human Services Agency reveal that coastal North County is 59% white, 18% Hispanic and 6% Asian, with blacks and people of other races less than 5%.
[San Diego County Demographics Profile 2011](_blank)
Health and HUman Services Agency, San Diego County. Retrieved 2016-02-18. Inland North County has roughly the same racial makeup, except that 9% are Asian.
19% of coastal North County residents make more than $100,000 per year, and 44% make less than $45,000, with the rest in the medium income range. Inland North County income stats are largely the same, except that only 42% make less than $45,000.
Communities

The populations listed are from the
2020 census.
Cities
*
Oceanside - 174,068
*
Escondido - 151,038
*
Carlsbad - 114,746
*
Vista - 98,381
*
San Marcos - 94,833
*
Encinitas - 62,007
*
Poway - 48,841
*
Solana Beach - 12,941
*
Del Mar - 3,954
Census-designated places (CDPs)
*
Fallbrook - 32,267
*
Camp Pendleton South - 12,468
*
San Diego Country Estates - 10,395
*
Valley Center - 10,087
*
Camp Pendleton Mainside - 9,683
*
Lake San Marcos - 5,328
*
Bonsall - 4,546
*
Hidden Meadows - 4,484
*
Rancho Santa Fe - 3,156
*
Fairbanks Ranch - 3,002
*
Harmony Grove - 2,079
*
Rainbow
A rainbow is an optical phenomenon caused by refraction, internal reflection and dispersion of light in water droplets resulting in a continuous spectrum of light appearing in the sky. The rainbow takes the form of a multicoloured circular ...
- 1,884
*
Pala - 1,490
*
Elfin Forest - 600
*
Del Dios - 396
Other unincorporated communities
*
4S Ranch
*
De Luz
*
De Luz Heights
*
Jesmond Dene
*
Pala Mesa
*
Pauma Valley
*
Rincon
Education
Primary and secondary
School districts in the region include the:
* Bonsall Unified School District
*
Cardiff School District
*
Carlsbad Unified School District
* Encinitas Union School District
*
Escondido Union School District
Escondido Union School District (EUSD) is a school district based in Escondido, California. The district serves over 17,000 elementary and middle school students with a student to teacher ratio of 19.6 to 1. The district contains 5 middle school ...
*
Escondido Union High School District
* Fallbrook Union Elementary School District
* Fallbrook Union High School District
* Oceanside Unified School District
*
Poway Unified School District
* Ramona Unified School District
*
San Dieguito Union High School District
* San Pasqual Union School District
San Marcos Unified School District* Valley Center-Pauma Unified School District
*
Vista Unified School District
School districts often overlap city boundaries. Depending on the ZIP Codes of the cities and their proximity to respective schools and school districts, school districts will serve parts of different cities.
Colleges and universities
North County is home to several colleges:
*
California State University, San Marcos (CSUSM), four-year university in San Marcos, offering undergraduate, graduate, and doctorate programs
*
Palomar College, a
community college
A community college is a type of undergraduate higher education institution, generally leading to an associate degree, certificate, or diploma. The term can have different meanings in different countries: many community colleges have an open enr ...
based in San Marcos, with six other education sites in North San Diego County
*
MiraCosta College, a community college in Oceanside.
Media
Newspaper
In 1995, several local newspapers merged to form the ''
North County Times''. This newspaper served the region until 2012, when it was purchased by
Doug Manchester and became an edition of the ''
San Diego Union-Tribune
''The San Diego Union-Tribune'' is a metropolitan daily newspaper published in San Diego, California, that has run since 1868. Its name derives from a 1992 merger between the two major daily newspapers at the time, ''The San Diego Union'' and ...
''. On March 7, 2013, the separate ''U-T North County Times'' name was dropped and a ''U-T North County edition'' produced which further integrates U-T with North County-specific pages, while eliminating differences between the two.
Radio
In addition to being served by radio stations from San Diego and
Tijuana
Tijuana is the most populous city of the Mexican state of Baja California, located on the northwestern Pacific Coast of Mexico. Tijuana is the municipal seat of the Tijuana Municipality, the hub of the Tijuana metropolitan area and the most popu ...
, North County is served by FM stations
KSSX,
KMYI,
KLQV
KLQV (102.9 FM broadcasting, FM, "Amor 102.9") is a Latin pop, Spanish AC radio station in San Diego, California, broadcasting from an antenna located on top of Mount Soledad in La Jolla, California, La Jolla. The station is owned by TelevisaUni ...
,
KARJ,
KSSD,
KKLJ, and
KSDW and AM stations
KFSD,
KPRZ
KPRZ (1210 kHz "K-Praise 106.1 and 1210") is a commercial AM radio station licensed to San Marcos– Poway, California and serving the San Diego metropolitan area. It is owned by the Salem Media Group and broadcasts a Christian talk a ...
, and
KKSM. Several Los Angeles stations can also be picked up, including
KYSR,
KIIS-FM
KIIS-FM (102.7 FM broadcasting, FM, "102.7 KIIS FM") is a commercial radio station licensed to Los Angeles, California, United States, and broadcasts to the Greater Los Angeles area. The station airs a contemporary hit radio format. Owned by i ...
,
KBIG KLYY,and
KDLD
Television
North County is served by the ABC affiliate
KGTV, CBS and CW affiliate
KFMB, NBC affiliate
KNSD, and FOX affiliate
KSWB—all San Diego stations. Other local stations include
KUSI in San Diego
Landmarks
Important landmarks in North County include
Del Mar Racetrack,
Mission San Luis Rey de Francia,
Lake San Marcos,
Oceanside Pier, Twin Peaks, and
Palomar Mountain, home of the
Palomar Observatory
The Palomar Observatory is an astronomical research observatory in the Palomar Mountains of San Diego County, California, United States. It is owned and operated by the California Institute of Technology (Caltech). Research time at the observat ...
.
Image:Del Mar Racetrack, July 2008.jpg, Del Mar Racetrack
Image:Mission_San_Luis_Rey_de_Francia_current.jpg, Mission San Luis Rey de Francia
Image:Lakesanmarcos.jpg, Lake San Marcos
Image:Oceanside Pier.jpg, Oceanside Pier
Image:TwinPeaksPoway1.jpg, Twin Peaks, Poway
Image:Palomar_Observatory_2.jpg, Palomar Observatory
The Palomar Observatory is an astronomical research observatory in the Palomar Mountains of San Diego County, California, United States. It is owned and operated by the California Institute of Technology (Caltech). Research time at the observat ...
Politics
North County is represented at the federal level by Representatives
Darrell Issa
Darrell Edward Issa ( ; born November 1, 1953) is an American businessman and politician serving as the U.S. representative for California's 48th congressional district. He represented the 50th congressional district from 2021 to 2023. A memb ...
(
R–
48th district),
Mike Levin (
D–
49th district), and
Scott Peters (D–
50th district).
At the state level, North County is represented by State Senators
Brian Jones
Lewis Brian Hopkin Jones (28 February 1942 – 3 July 1969) was an English musician and founder of the Rolling Stones. Initially a slide guitarist, he went on to sing backing vocals and played a wide variety of instruments on Rolling Stones r ...
(R–38th district),
Patricia Bates (R–36th district), and
Toni Atkins (D–39th district).
Most of North County is located within County Supervisorial District 5 and is represented on the county's Board of Supervisors by
Jim Desmond, formerly the mayor of San Marcos. The remainder of North County is in Districts 2 and 3, represented by Joel Anderson and Terra Lawson-Remer, respectively.
See also
*
East County
*
South Bay
References
External links
*
San Diego North Convention & Visitors BureauCity of OceansideCity of EscondidoCity of CarlsbadCity of VistaCity of San Marcos
City of EncinitasCity of PowayCity of Del Mar
{{coord, 33, 2, 48, N, 117, 17, 9, W, type:adm3rd_region:US-CA_dim:28km, display=title
*
.
Regions of California