"Noid" is a 2024 song by American rapper and producer
Tyler, the Creator
Tyler Gregory Okonma (born March 6, 1991), known professionally as Tyler, the Creator, is an American rapper, singer, songwriter, and record producer. He has been cited as an influential figure in alternative hip-hop during the 2010s. Tyler beca ...
, released as the lead single from his eighth studio album, ''
Chromakopia
''Chromakopia'' is the eighth studio album by the American rapper Tyler, the Creator. It was released through Columbia Records on October 28, 2024, serving as the follow-up to ''Call Me If You Get Lost'' (2021). ''Chromakopia'' was written, pro ...
''. The song focuses on the
paranoia
Paranoia is an instinct or thought process that is believed to be heavily influenced by anxiety, suspicion, or fear, often to the point of delusion and irrationality. Paranoid thinking typically includes persecutory beliefs, or beliefs of co ...
(cf. "para''noid''") experienced by Tyler as a
figure in the public eye. It was released alongside a music video featuring American actress
Ayo Edebiri.
The song samples "Nizakupanga Ngozi" by Zambian band
Ngozi Family from their 1977 album ''45,000 Volts''. The song features background vocals by
Willow Smith
Willow Smith (born October 31, 2000), also known mononymously as Willow, is an American singer, actress and dancer. The daughter of Will Smith and Jada Pinkett Smith, she has received various accolades, including a Young Artist Award, an NAAC ...
. The vocal sample features lead singer Paul Ngozi singing in his native
Nyanja language
Chewa ( ; also known as Nyanja ) is a Bantu language spoken in Malawi and a recognised minority in Zambia and Mozambique. The noun class prefix ''chi-'' is used for languages, so the language is often called or Chinyanja. In Malawi, the name wa ...
about being respectful when visiting his home.
Music video
The music video was directed by Tyler, the Creator, under his Wolf Haley alias, on October 21, 2024.
The video depicts Tyler, the Creator, in his masked
St. Chroma persona as he pushes through crowds of people, meeting crazed fans. A woman (played by actress
Ayo Edebiri) runs towards Tyler, mocking his old shock value driven personality, such as that on earlier projects such as the ''
Bastard'' mixtape or ''
Goblin
A goblin is a small, grotesque, monster, monstrous humanoid creature that appears in the folklore of multiple European cultures. First attested in stories from the Middle Ages, they are ascribed conflicting abilities, temperaments, and appearan ...
'' album, by waving a gun in his face and screaming. Several more fans follow and confront Tyler, bearing unsettling grins while the rapper hurriedly tries to get away from them, clearly not wanting to associate with them. Throughout the video, Tyler hallucinates being robbed within his home, being tailed while driving, installing numerous locks on his doors and peeking through a curtain, terrified. It also often cuts to Tyler the Creator dancing in a room with flashing lights and shielding himself from them, likely to symbolize cameras. At the end of the video, Tyler roams around an empty lot with his shadow moving independently from him, before he falls to his knees screaming as the camera moves away from him. At this part of the video, the world is given color, in contrast to the monochrome filter previously over the video, which is also present in the music videos for ''
St. Chroma'', ''
Sticky'' and ''
Thought I Was Dead
"Thought I Was Dead" is a song by American rapper and producer Tyler, the Creator featuring fellow American rapper Schoolboy Q and American singer Santigold, with physical releases of the album additionally featuring American rapper Playboi Carti ...
''. Abundance of color is a common theme in ''
Chromakopia
''Chromakopia'' is the eighth studio album by the American rapper Tyler, the Creator. It was released through Columbia Records on October 28, 2024, serving as the follow-up to ''Call Me If You Get Lost'' (2021). ''Chromakopia'' was written, pro ...
.''
The music video for ''Noid'' does not feature the full length of the track, most notably omitting the ''"paranoid, paranoid, paranoid"'' vocal intro and the final verses of the song.
Charts
Certifications
References
{{Tyler, the Creator
Tyler, the Creator songs
2024 singles
2024 songs
Columbia Records singles