The Nike Basketball 3ON3 Tournament is an annual outdoor 3-on-3 or 4-on-4

basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appro ...

tournament A tournament is a competition involving at least three competitors, all participating in a sport or game. More specifically, the term may be used in either of two overlapping senses: # One or more competitions held at a single venue and concen ...

held at

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

, and in the

event venue Event may refer to: Gatherings of people * Ceremony, an event of ritual significance, performed on a special occasion * Convention (meeting), a gathering of individuals engaged in some common interest * Event management, the organization of eve ...

L.A. Live L.A. Live is an entertainment complex in the South Park District of downtown Los Angeles, California. It is adjacent to the Crypto.com Arena and the Los Angeles Convention Center. L.A. Live was developed by Anschutz Entertainment Group (AEG ...

. It is the largest outdoor 3-on-3 tournament in California, with over 1,500

team A team is a group of individuals (human or non-human) working together to achieve their goal. As defined by Professor Leigh Thompson of the Kellogg School of Management, " team is a group of people who are interdependent with respect to in ...

s, 5,000

players Players may refer to: Art, entertainment, and media * ''Players'' (1979 film), a film starring Ali MacGraw * ''Players'' (2012 film), a Bollywood film * ''Players'' (2024 film), an American romantic comedy film * ''Players'' (Dicks novel), a ...

, and 25,000 spectators

attending In the United States and Canada, an attending physician (also known as a staff physician or supervising physician) is a physician (usually an M.D., or D.O. in the United States) who has completed residency and practices medicine in a clinic or ...

the event every

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, and was first started in 2008. In 2018 and 2017, the winners of the

elite In political and sociological theory, the elite (, from , to select or to sort out) are a small group of powerful or wealthy people who hold a disproportionate amount of wealth, privilege, political power, or skill in a group. Defined by the ...

division for men and women were able to participate in the official 2018 and 2019 USA Basketball 3×3 National Tournament, and were able to win $20,000 in prize money and advances to the FIBA 3X3 World Tour Nanjing Masters in China. Ryan Golden, Commissioner of the Nike Basketball 3ON3 Tournament said “We’re thrilled that our tournament continues to attract talent throughout the country in addition to the attention of

FIBA The International Basketball Federation (FIBA ; French language, French: ) is an association of national organizations which governs the sport of basketball worldwide. FIBA defines the rules of basketball, specifies the Basketball equipment ...

, who this year, designated the men’s Nike Elite Division an official

FIBA 3X3 3x3 basketball (stylized as ''ƐX3'', pronounced ''three-ex-three'') is a variation of basketball played three-a-side, with one backboard and in a half-court setup. This basketball game format is currently being promoted and structured by FIBA, ...

Satellite Tournament,” and, “It’s an exciting time for 3x3 basketball, and even more so to realize that players from our tournament could potentially represent the USA in the 2020 Olympic Games in Tokyo.” The tournament was however cancelled in 2020 and 2021 due to the ongoing

COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...

, in compliance with COVID-19 social gathering guidelines.

Teams

The event hosts 6 different groups divided based on

age Age or AGE may refer to: Time and its effects * Age, the amount of time someone has been alive or something has existed ** East Asian age reckoning, an Asian system of marking age starting at 1 * Ageing or aging, the process of becoming older ...

and talent, and teams within the same group will

compete Competition is a rivalry where two or more parties strive for a common goal which cannot be shared: where one's gain is the other's loss (an example of which is a zero-sum game). Competition can arise between entities such as organisms, individ ...

against each other. The 6 groups are

youth Youth is the time of life when one is young. The word, youth, can also mean the time between childhood and adulthood (Maturity (psychological), maturity), but it can also refer to one's peak, in terms of health or the period of life known as bei ...

(ages 8-9 and 10-12, with a fee of $200),

teen Adolescence () is a transitional stage of human Developmental biology, physical and psychological Human development (biology), development that generally occurs during the period from puberty to adulthood (typically corresponding to the age o ...

(ages 13-19, with a fee of $220),

adult An adult is an animal that has reached full growth. The biological definition of the word means an animal reaching sexual maturity and thus capable of reproduction. In the human context, the term ''adult'' has meanings associated with social an ...

(ages 20 and over with a fee of $220), adult elite (ages 18 and over, with a fee of $260),

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, and special

Olympics The modern Olympic Games (Olympics; ) are the world's preeminent international sporting events. They feature summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competit ...

(All-ages and no fee).

Prizes

The champion team of each group's bracket wins an award

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, and a

medal A medal or medallion is a small portable artistic object, a thin disc, normally of metal, carrying a design, usually on both sides. They typically have a commemorative purpose of some kind, and many are presented as awards. They may be in ...

. The runner-ups for each bracket will also win a t-shirt. In 2019, Nike partnered with Bennett Awards to create a custom Nike 3ON3 Basketball

trophy A trophy is a tangible, decorative item used to remind of a specific achievement, serving as recognition or evidence of merit. Trophies are most commonly awarded for sports, sporting events, ranging from youth sports to professional level athlet ...

for the winning teams in each elite bracket that year.

Sponsors and partners

Nike 3ON3 Basketball is

sponsored Sponsor or sponsorship may refer to a person or organization with some role (especially one of responsibility) regarding another person or organisation: *Sponsor (commercial), supporter of an event, activity, or person *Sponsor (legislative), a per ...

by Nike Basketball,

Big 5 Sporting Goods Big 5 Sporting Goods Corporation is a sporting goods retailer headquartered in El Segundo, California, with 434 stores in Arizona, California, Colorado, Idaho, Nevada, New Mexico, Oregon, Texas, Utah, Washington and Wyoming. Steven G. Miller is ...

, Spartan, and is partnered with L.A. Live. They partnered with Bennett Awards in 2019 to create a custom trophy for the 2019 Nike 3ON3 Tournament winners, and

Dash Radio Litt Live (stylized as LITT Live, formerly Dash Radio) is a digital radio broadcasting platform with 44 radio stations. These stations are curated by DJs, radio personalities, musicians, etc. The platform includes partner stations curated by Sn ...

for the 2018 Nike 3ON3 Basketball Tournament to help host the Nike 3ON3 Celebrity Basketball Game. In the past, they have also partnered with

Powerade Powerade is a sports drink created in 1988 and distributed by the Coca-Cola Company. Its primary competitor is Gatorade, which is owned by PepsiCo since 2001. History Powerade was created by the Coca-Cola Company and first released in 1988. Th ...

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, and

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Fundraising

In 2012, 2013, and 2014, Nike hosted the Josh Hutcherson Celebrity Basketball Game benefitting the Straight But Not Narrow Foundation. In 2016 and 2017, that year partnering with

REAL 92.3 KRRL (92.3 FM) – branded ''Real 92.3'' – is a commercial urban contemporary radio station licensed to Los Angeles, California, serving much of the Greater Los Angeles area. Owned by iHeartMedia, KRRL serves as the flagship for ''Big Boy's ...

, Nike hosted the ESPN LA 710AM All-Star Celebrity Game with their 3ON3 tournament, and all proceeds from that event went to the Scott Memorial Cancer Research Fund at The V Foundation.

Extra events

During the 3ON3 Tournament, Nike also hosts several events. These events are the Nike

Dunk Contest The NBA Slam Dunk Contest (officially known as the AT&T Slam Dunk) is an annual National Basketball Association (NBA) competition held during the NBA All-Star Weekend. The contest was conceived of and started by the American Basketball Associat ...

, Skills Challenge, 3-Point Contest, Elite play, Special Performances and

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contests.

References

External links

Official Nike Basketball 3ON3 Tournament Website

Official L.A. Live Website
{{Nike, Inc. Nike, Inc. 3x3 basketball competitions in the United States