Nicholas Jackson O'Shaughnessy is a British academic. He is

professor Professor (commonly abbreviated as Prof.) is an Academy, academic rank at university, universities and other tertiary education, post-secondary education and research institutions in most countries. Literally, ''professor'' derives from Latin ...

communication Communication is commonly defined as the transmission of information. Its precise definition is disputed and there are disagreements about whether Intention, unintentional or failed transmissions are included and whether communication not onl ...

s and of post-

Cold War The Cold War was a period of global Geopolitics, geopolitical rivalry between the United States (US) and the Soviet Union (USSR) and their respective allies, the capitalist Western Bloc and communist Eastern Bloc, which lasted from 1947 unt ...

German history at

Queen Mary, University of London Queen Mary University of London (QMUL, or informally QM, and formerly Queen Mary and Westfield College) is a public research university in Mile End, East London, England. It is a member institution of the federal University of London. Today, ...

. He is a

Fellow A fellow is a title and form of address for distinguished, learned, or skilled individuals in academia, medicine, research, and industry. The exact meaning of the term differs in each field. In learned society, learned or professional society, p ...

of the

Royal Society for the encouragement of Arts, Manufactures and Commerce The Royal Society for the Encouragement of Arts, Manufactures and Commerce, commonly known as the Royal Society of Arts (RSA), is a learned society that champions innovation and progress across a multitude of sectors by fostering creativity, s ...

, a Quondam Fellow of

Hughes Hall Hughes Hall is a constituent college of the University of Cambridge in England. The majority of students are postgraduate, although nearly one-fifth of the student population comprises individuals aged 21 and above who are studying undergraduate ...

University of Cambridge The University of Cambridge is a Public university, public collegiate university, collegiate research university in Cambridge, England. Founded in 1209, the University of Cambridge is the List of oldest universities in continuous operation, wo ...

and has previously been a professor at

Keele University Keele University is a Public university#United Kingdom, public research university in Keele, approximately from Newcastle-under-Lyme, Staffordshire, England. Founded in 1949 as the University College of North Staffordshire, it was granted uni ...

and

Brunel University Brunel University of London (BUL) is a public research university located in the Uxbridge area of London, England. It is named after Isambard Kingdom Brunel, a Victorian engineer and pioneer of the Industrial Revolution. It became a university ...

. He is considered an expert on political propaganda, particularly Nazi propaganda.

Life and education

His father is academic John O'Shaughnessy and his brother is historian Andrew O'Shaughnessy. He was educated at

Bedford School Bedford School is a 7–18 Single-sex education, boys Public school (United Kingdom), public school in the county town of Bedford in England. Founded in 1552, it is the oldest of four independent schools in Bedford run by the Harpur Trust. Bed ...

and

Bedford College, University of London Bedford College was founded in London in 1849 as the first higher education college for education of women, women in the United Kingdom. In 1900, it became a constituent of the University of London. Having played a leading role in the advanceme ...

. He also holds

postgraduate Postgraduate education, graduate education, or graduate school consists of academic or professional degrees, certificates, diplomas, or other qualifications usually pursued by post-secondary students who have earned an undergraduate (bachelor' ...

degrees Degree may refer to: As a unit of measurement * Degree (angle), a unit of angle measurement ** Degree of geographical latitude ** Degree of geographical longitude * Degree symbol (°), a notation used in science, engineering, and mathematics ...

from Cambridge University,

Keble College, Oxford Keble College () is one of the Colleges of the University of Oxford, constituent colleges of the University of Oxford in England. Its main buildings are on Parks Road, opposite the Oxford University Museum of Natural History, University Museum a ...

(where he was president of the

Oxford Union The Oxford Union Society, commonly referred to as the Oxford Union, is a debating society in the city of Oxford, England, whose membership is drawn primarily from the University of Oxford. Founded in 1823, it is one of Britain's oldest unive ...

debating society in 1978), and

Columbia University Columbia University in the City of New York, commonly referred to as Columbia University, is a Private university, private Ivy League research university in New York City. Established in 1754 as King's College on the grounds of Trinity Churc ...

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

Career

In the

1983 general election The following elections occurred in the year 1983. Africa * 1983 Cameroonian parliamentary election * 1983 Equatorial Guinean legislative election * 1983 Kenyan general election * 1983 Malagasy parliamentary election * 1983 Malawian general elec ...

, he stood as the

Conservative Conservatism is a cultural, social, and political philosophy and ideology that seeks to promote and preserve traditional institutions, customs, and values. The central tenets of conservatism may vary in relation to the culture and civiliza ...

candidate in Swansea East, coming in third place, behind the Liberals and Labour incumbent Donald Anderson. In 1995 he wrote five reports on political communication, commissioned by the then

Prime Minister A prime minister or chief of cabinet is the head of the cabinet and the leader of the ministers in the executive branch of government, often in a parliamentary or semi-presidential system. A prime minister is not the head of state, but r ...

John Major Sir John Major (born 29 March 1943) is a British retired politician who served as Prime Minister of the United Kingdom and Leader of the Conservative Party (UK), Leader of the Conservative Party from 1990 to 1997. Following his defeat to Ton ...

. O'Shaughnessy is the author of a number of books. With his father, John O'Shaughnessy, he has written ''The Marketing Power of Emotion'' (Oxford University Press, 2003), about the role of emotion in marketing, and ''Persuasion In Advertising'' (Routledge, 2003), about why advertising persuades.

Books

* ''The Phenomenon of Political Marketing'' (1990) * ''Politics and Propaganda: Weapons of Mass Seduction'' (2004) * ''Selling Hitler: Propaganda and the Nazi Brand'' (2016) * ''The SAGE Handbook of Propaganda'' (2020) with co-editors Paul Baines and Nancy Snow

References

Year of birth missing (living people) Living people Presidents of the Oxford Union Alumni of the University of Cambridge Alumni of Keble College, Oxford Academics of Keele University Academics of Brunel University London Alumni of Bedford College, London Fellows of Hughes Hall, Cambridge People educated at Bedford School Conservative Party (UK) parliamentary candidates {{UK-politician-stub