New Mexico Gubernatorial Election, 2010
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The 2010 New Mexico gubernatorial election took place on November 2, 2010. Democratic
governor A governor is an politician, administrative leader and head of a polity or Region#Political regions, political region, in some cases, such as governor-general, governors-general, as the head of a state's official representative. Depending on the ...
Bill Richardson William Blaine Richardson III (November 15, 1947 – September 1, 2023) was an American politician, author, and diplomat who served as the List of governors of New Mexico, 30th governor of New Mexico from 2003 to 2011. He was U.S. ambassador to ...
was
term limited A term limit is a legal restriction on the number of terms a person may serve in a particular elected office. When term limits are found in presidential and semi-presidential systems they act as a method of curbing the potential for monopoly, wher ...
and could not seek a third consecutive term. On June 1, 2010, the Republicans nominated Susana Martínez, the district attorney for
Doña Ana County, New Mexico Doña Ana County () is a county located in the southern part of the New Mexico, United States. As of the 2020 U.S. Census, its population was 219,561, which makes it the second-most populated county in New Mexico. Its county seat is Las Cruce ...
, and the Democrats nominated
Lieutenant Governor A lieutenant governor, lieutenant-governor, or vice governor is a high officer of state, whose precise role and rank vary by jurisdiction. Often a lieutenant governor is the deputy, or lieutenant, to or ranked under a governor — a "second-in-comm ...
Diane Denish Diane Daniels Denish ( ; born March 7, 1949) is an American politician, who was the 28th lieutenant governor of New Mexico from 2003 to 2011 under Governor Bill Richardson. Denish was the first woman to hold that post. There was early speculatio ...
. While it was initially thought that Richardson would resign early to become
Secretary of Commerce The United States secretary of commerce (SecCom) is the head of the United States Department of Commerce. The secretary serves as the principal advisor to the president of the United States on all matters relating to commerce. The secretary rep ...
in the
Obama administration Barack Obama's tenure as the 44th president of the United States began with his first inauguration on January 20, 2009, and ended on January 20, 2017. Obama, a Democrat from Illinois, took office following his victory over Republican nomine ...
, Richardson withdrew from the position due to allegations of corruption that were later cleared and he remained governor until the conclusion of his term. Susana Martínez won the election on November 2, 2010, and became New Mexico's first elected female governor, as well as the first
Latina Latina or Latinas most often refers to: * Latinas, a demographic group in the United States * Latino (demonym), a term used in the United States for people with cultural ties to Latin America. *Latin Americans Latina and Latinas may also refer ...
governor of any state.


Primary election


Democratic party

The Democratic
primary election Primary elections or primaries are elections held to determine which candidates will run in an upcoming general election. In a partisan primary, a political party selects a candidate. Depending on the state and/or party, there may be an "open pr ...
was held on June 1, 2010.


Candidates

*
Diane Denish Diane Daniels Denish ( ; born March 7, 1949) is an American politician, who was the 28th lieutenant governor of New Mexico from 2003 to 2011 under Governor Bill Richardson. Denish was the first woman to hold that post. There was early speculatio ...
,
lieutenant governor A lieutenant governor, lieutenant-governor, or vice governor is a high officer of state, whose precise role and rank vary by jurisdiction. Often a lieutenant governor is the deputy, or lieutenant, to or ranked under a governor — a "second-in-comm ...


=Declined

= *
Val Kilmer Val Edward Kilmer (December 31, 1959 – April 1, 2025) was an American actor. Initially a stage actor, he later found fame as a Leading actor, leading man in films in a wide variety of genres, including Comedy film, comedies, dramas, action fi ...
, actor, activist


Results


Republican party

The Republican primary was held on June 1, 2010.
Susana Martinez Susana Martinez (born July 14, 1959) is an American politician and attorney who served as List of governors of New Mexico, 31st governor of New Mexico from 2011 to 2019. A Republican Party (United States), Republican, she served as chair of the ...
won the Republican nomination by getting over 50 percent of the vote in the primary. A pre-primary convention was held on March 13 and Martinez received 47 percent of the pre-primary Republican vote.


Candidates


=Declared

= *
Janice Arnold-Jones Janice E. Arnold-Jones (born March 20, 1952) is an American politician who served as the New Mexico State Representative for the 24th district from 2003 to 2011. She is a member of the Republican Party. Early life, education, and business care ...
,
state representative A state legislature is a legislative branch or body of a political subdivision in a federal system. Two federations literally use the term "state legislature": * The legislative branches of each of the fifty state governments of the United St ...
* Pete Domenici Jr., attorney and son of former U.S. Senator
Pete Domenici Pietro Vichi "Pete" Domenici ( ; May 7, 1932 – September 13, 2017) was an American attorney and politician who served as a United States Senator from New Mexico from 1973 to 2009. A member of the Republican Party, he served six terms in ...
* Susana Martínez,
Doña Ana County The terms Don (in Spanish and Italian), Dom (in Portuguese), and Domn (in Romanian), are honorific prefixes derived from the Latin ''Dominus'', meaning "lord" or "owner". The honorific is commonly used in Spain, Portugal, and Italy, as well a ...
district attorney In the United States, a district attorney (DA), county attorney, county prosecutor, state attorney, state's attorney, prosecuting attorney, commonwealth's attorney, or solicitor is the chief prosecutor or chief law enforcement officer represen ...
*Doug Turner, former campaign manager for former
Governor of New Mexico The governor of New Mexico () is the head of government of New Mexico. The governor is the head of the executive branch of New Mexico's state government and the commander-in-chief of the New Mexico National Guard. As noted in the govern ...
Gary Johnson Gary Earl Johnson (born January 1, 1953) is an American businessman and politician who served as the 29th List of governors of New Mexico, governor of New Mexico from 1995 to 2003 as a member of the Republican Party (United States), Republica ...
*
Allen Weh Allen Edward Weh (born November 17, 1942) is an American business executive, politician, and retired colonel in the United States Marine Corps Reserve. He was a candidate for the Republican nomination for governor of New Mexico in the 2010 elect ...
, former chairman of the
Republican Party of New Mexico The Republican Party of New Mexico is the affiliate of the United States Republican Party in New Mexico. It is headquartered in Albuquerque and led by chairperson Amy Barela, vice chair Hessel Yntema, secretary Kathleen Apodaca, and treasurer Ki ...


=Declined

= * Steve Pearce, former
U.S. representative The United States House of Representatives is a chamber of the bicameral United States Congress; it is the lower house, with the U.S. Senate being the upper house. Together, the House and Senate have the authority under Article One of th ...
and nominee for the U.S. Senate in
2008 2008 was designated as: *International Year of Languages *International Year of Planet Earth *International Year of the Potato *International Year of Sanitation The Great Recession, a worldwide recession which began in 2007, continued throu ...
(ran for Congress) *
Heather Wilson Heather Ann Wilson (born December 30, 1960) is the 11th President of the University of Texas at El Paso. She previously served as the 24th Secretary of the United States Air Force from 2017 through 2019, as the 12th president of the South Dak ...
, former
U.S. representative The United States House of Representatives is a chamber of the bicameral United States Congress; it is the lower house, with the U.S. Senate being the upper house. Together, the House and Senate have the authority under Article One of th ...
and candidate for the U.S. Senate in 2008 * Gregory Zanetti, former
Bernalillo County Bernalillo County (; ) is the most populous county in the U.S. state of New Mexico.Bernalillo ...
Republican Party chair and
New Mexico National Guard The New Mexico National Guard is the militia of the U.S. state of New Mexico. Comprising the New Mexico Army National Guard and the New Mexico Air National Guard, it is part of the National Guard of the United States, a reserve force under both st ...
brigadier general


Convention

A pre-primary nominating convention was held on March 13, 2010. Susana Martinez was victorious, winning the support of 46.65 percent of delegates, while Allen Weh received 26.32%, Janice Arnold-Jones received 13.16%, Doug Turner won 9.43%, and Pete Domenici Jr. won 4.61%. Candidates who receive less than 20% of the convention vote are required to collect twice as many signatures as those who received 20% in order to appear on the primary ballot. Nonetheless, Arnold-Jones, Turner and Domenici all signaled their intention to remain in the race.


Polling


Results


General election


Predictions


Polling

With Arnold-Jones
With Domenici Jr.
With Turner
With Weh


Results


By county

Martinez was the first Republican gubernatorial candidate to carry Guadalupe County since Edwin L. Mechem in
1958 Events January * January 1 – The European Economic Community (EEC) comes into being. * January 3 – The West Indies Federation is formed. * January 4 ** Edmund Hillary's Commonwealth Trans-Antarctic Expedition completes the thir ...
. ;Counties that flipped from Democratic to Republican *
Bernalillo Bernalillo () is a town in and the county seat of Sandoval County, New Mexico, United States. The population was 8,977 at the 2020 census. Bernalillo is part of the Albuquerque metropolitan area. History Wine Festival In the 1620s, the wine g ...
(largest city:
Albuquerque Albuquerque ( ; ), also known as ABQ, Burque, the Duke City, and in the past 'the Q', is the List of municipalities in New Mexico, most populous city in the U.S. state of New Mexico, and the county seat of Bernalillo County, New Mexico, Bernal ...
) * Chaves (largest village: Roswell) * Colfax (largest city: Raton) *
Curry Curry is a dish with a sauce or gravy seasoned with spices, mainly derived from the interchange of Indian cuisine with European taste in food, starting with the Portuguese, followed by the Dutch and British, and then thoroughly internatio ...
(largest village:
Clovis Clovis may refer to: People * Clovis (given name), the early medieval (Frankish) form of the name Louis ** Clovis I (c. 466 – 511), the first king of the Franks to unite all the Frankish tribes under one ruler ** Clovis II (c. 634 – c. 657), ...
) * De Baca (largest city:
Fort Sumner Fort Sumner was a Fortification, military fort in New Mexico Territory charged with the internment of Navajo and Mescalero, Mescalero Apache populations from 1863 to 1868 at nearby Bosque Redondo. History On October 31, 1862, Congress of the ...
) * Doña Ana (largest city: Las Cruces) *
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(largest city:
Carlsbad Carlsbad may refer to: Geographical locations * Carlsbad, California, San Diego County, United States ** Carlsbad Santa Fe Depot, NRHP ID No. 93001016 * Carlsbad, New Mexico, United States ** Carlsbad Caverns National Park ** Carlsbad Irriga ...
) * Guadalupe (largest city:
Santa Rosa Santa Rosa is the Italian, Portuguese, and Spanish name for Saint Rose. Santa Rosa may also refer to: Places Argentina *Santa Rosa, Mendoza, a city * Santa Rosa, Tinogasta, Catamarca * Santa Rosa, Valle Viejo, Catamarca *Santa Rosa, La Pampa * S ...
) * Harding (largest city:
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) *
Hidalgo Hidalgo may refer to: People * Hidalgo (nobility), members of the Spanish nobility * Hidalgo (surname) Places Mexico :''Most, if not all, named for Miguel Hidalgo y Costilla (1753–1811)'' * Hidalgo (state), in central Mexico * Hidalgo, Coah ...
(largest city: Lordsburg) * Lea (largest city:
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) *
Lincoln Lincoln most commonly refers to: * Abraham Lincoln (1809–1865), the 16th president of the United States * Lincoln, England, cathedral city and county town of Lincolnshire, England * Lincoln, Nebraska, the capital of Nebraska, U.S. * Lincoln (na ...
(largest city: Roidoso) * Los Alamos (largest city: Los Alamos) *
Luna Luna commonly refers to: * Earth's Moon, named "Luna" in Latin, Spanish and other languages * Luna (goddess) In Sabine and ancient Roman religion and myth, Luna is the divine embodiment of the Moon (Latin ''Lūna'' ). She is often presented as t ...
(largest city: Deming) * Otero (largest city:
Alamogordo Alamogordo () is a city in and the county seat of Otero County, New Mexico, Otero County, New Mexico, United States. A city in the Tularosa Basin of the Chihuahuan Desert, it is bordered on the east by the Sacramento Mountains (New Mexico), Sac ...
) *
Quay A wharf ( or wharfs), quay ( , also ), staith, or staithe is a structure on the shore of a harbour or on the bank of a river or canal where ships may dock to load and unload cargo or passengers. Such a structure includes one or more Berth (mo ...
(largest city:
Tucumcari Tucumcari (; ) is a city in and the county seat of Quay County, New Mexico, Quay County, New Mexico, United States. The population was 5,278 at the 2020 United States census, 2020 census. Tucumcari was founded in 1901, two years before Quay Cou ...
) *
Roosevelt Roosevelt most often refers to two American presidents: * Theodore Roosevelt (1858–1919, president 1901–1909), 26th president of the United States * Franklin D. Roosevelt (1882–1945, president 1933–death), 32nd president of the United State ...
(largest city: Portales) *
San Juan San Juan, Spanish for Saint John (disambiguation), Saint John, most commonly refers to: * San Juan, Puerto Rico * San Juan, Argentina * San Juan, Metro Manila, a highly urbanized city in the Philippines San Juan may also refer to: Places Arge ...
(largest city: Farmington) *
Sandoval Sandoval is a habitational surname of Spanish language, Spanish origin. It primarily originates from Sandoval de la Reina, Spain, earlier called ''Sannoval'', which is a blend word of Latin ''saltus'' (meaning 'grove' or 'wood') and Latin ''novalis ...
(largest city:
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) * Sierra (largest city:
Truth or Consequences ''Truth or Consequences'' is an American game show originally hosted on NBC radio by Ralph Edwards (1940–57) and later on television by Edwards (1950–54), Jack Bailey (1954–56), Bob Barker (1956–75), Steve Dunne (1957–58), Bob Hi ...
) * Socorro (largest city: Socorro) * Torrance (largest city: Moriarty) * Union (largest city: Clayton) *
Valencia Valencia ( , ), formally València (), is the capital of the Province of Valencia, province and Autonomous communities of Spain, autonomous community of Valencian Community, the same name in Spain. It is located on the banks of the Turia (r ...
(largest village:
Los Lunas Los Lunas is a village in Valencia County, New Mexico, United States. As of the 2020 census, the village has a population of 17,242. It is the county seat of Valencia County. Los Lunas is part of the Albuquerque Metropolitan Statistical Area. ...
)


See also

* Governorship of Susana Martínez *
2010 United States gubernatorial elections United States gubernatorial elections were held on November 2, 2010, in 37 states (with a special election in Utah) and two territories. These elections coincided with the elections for the 2010 United States Senate elections, United States Senat ...


References


External links


New Mexico Secretary of State – Elections

New Mexico Governor Candidates
at
Project Vote Smart Vote Smart, formerly called Project Vote Smart, is an American non-profit, non-partisan research organization that collects and distributes information on candidates for public office in the United States. It covers candidates and elected offic ...

Campaign contributions for 2010 New Mexico Governor
from ''Follow the Money''

from OurCampaigns.com
2010 New Mexico Governor General Election: Susana Martinez (R) vs Diane Denish (D)
graph of multiple polls from ''Pollster.com''
Election 2010: New Mexico Governor
from ''
Rasmussen Reports Rasmussen Reports is an American polling company founded in 2003. The company engages in political commentary and the collection, publication, and distribution of public opinion polling information. Rasmussen Reports conducts nightly tracking, ...
''
2010 New Mexico Governor - Martinez vs. Denish
from ''
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''
2010 New Mexico Governor's Race
from ''
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''
Race Profile
in ''
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'' Official campaign websites (Archived)
Diane Denish

Susana Martínez

Janice Arnold-Jones

Peter Domenici, Jr.

Doug Turner

Allen Weh
{{New Mexico gubernatorial elections
Gubernatorial A governor is an administrative leader and head of a polity or political region, in some cases, such as governors-general, as the head of a state's official representative. Depending on the type of political region or polity, a ''governor'' ma ...
2010 The year saw a multitude of natural and environmental disasters such as the 2010 Haiti earthquake, the Deepwater Horizon oil spill, and the 2010 Chile earthquake. The 2009 swine flu pandemic, swine flu pandemic which began the previous year ...
New Mexico New Mexico is a state in the Southwestern United States, Southwestern region of the United States. It is one of the Mountain States of the southern Rocky Mountains, sharing the Four Corners region with Utah, Colorado, and Arizona. It also ...