Netconcepts is a web marketing and

web development Web development is the work involved in developing a website for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing a simple single static page of plain text to complex web applications, ...

agency founded by

Stephan Spencer Stephan Spencer is a three-time author under the O'Reilly Media brand, search engine optimization (SEO) expert, inventor, podcaster, speaker, and founder of Netconcepts. Early career Spencer holds an M.S. in Biochemistry from the University o ...

and headquartered in

Madison, Wisconsin Madison is the List of capitals in the United States, capital city of the U.S. state of Wisconsin. It is the List of municipalities in Wisconsin by population, second-most populous city in the state, with a population of 269,840 at the 2020 Uni ...

. Netconcepts specializes in SEO for Fortune 500 ecommerce companies and major media brands. Netconcepts was acquired in January 2010 by Covario, which was then the nation's largest independent SEM (

search engine marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine op ...

) and SEO (

search engine optimization Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid search traffic (usually referred to as ...

) solutions provider, offering both software and marketing services for paid and organic search management. Covario was itself acquired in 2014 by Dentsu Aegis, a multinational media and digital marketing communications company. Netconcepts was relaunched in 2021 when the name became available again.

Overview

In 1995, the web development company Internet Concepts LLC was founded by its president Stephan Spencer, eventually renaming itself to Netconcepts LLC.Who We Are
NetconceptsInteractive Marketing: Interactive Online and Offline Marketing
''School of Business, University of Wisconsin-Madison''EXPORTING MARKETING: Global Naivety?
– New Zealand Marketing Magazine, August 2006. Accessed on February 27, 2007. In 2000, A

New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...

office, Netconcepts Ltd., was opened by Spencer in Browns Bay, Auckland and then later,

Christchurch Christchurch (; ) is the largest city in the South Island and the List of cities in New Zealand, second-largest city by urban area population in New Zealand. Christchurch has an urban population of , and a metropolitan population of over hal ...

. Netconcepts Ltd. was the design and production arm of Netconcepts LLC, the office in Madison.Stephan Spencer profile
''LinkedIn'' The majority of the over 50 staff wereemployed in the New Zealand office though some of the owners and key executives were based in Madison.Doing business half a world away. By Wilson Owen, Independent Financial Review. 22 November 2006. The company was featured in a case study by the New Zealand Government's Work-Life Balance Project.Case Study - Stephan Spencer
''Work/Life Balance, Department of Labour'' Netconcepts had many large corporate American clients which totaled 70% of their client list, the other 30% were New Zealand-based clients. In 2005, Netconcepts earned $5 million in revenue. Some of the American clients included the

Carter Center The Carter Center is a nongovernmental, nonprofit organization founded in 1982 by former U.S. president Jimmy Carter. He and his wife Rosalynn Carter partnered with Emory University after his defeat in the 1980 United States presidential ele ...

,Russell Brown
Blog on
by Unlimited on September 1, 2005. Accessed February 27, 2007. PartStore.com,
''TMCnet'' December 6, 2006

Verizon Verizon Communications Inc. ( ), is an American telecommunications company headquartered in New York City. It is the world's second-largest telecommunications company by revenue and its mobile network is the largest wireless carrier in the ...

,US Telco Signs Up To Auckland-based Netconcepts
''Scoop'' December 23, 2004 Van Dykes Taxidermy,

Countrywide Financial Countrywide is one of the UK's largest integrated property services group including residential property surveying, a collaboration of estate agents, and corporate services. It employs circa 8,500 personnel nationwide, working across 650+ estate ...

, Steve Spangler,Jason Stein
Netconcepts Helps Sites Stand Out
Published by Wisconsin State Journal on October 13, 2005. Accessed on February 27, 2007 and

Discovery Channel Discovery Channel, known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery, is an American cable channel that is best known for its ongoing reality television shows and promotion of pseudoscience. It init ...

. New Zealand clients include

New Zealand Post NZ Post (), shortened from New Zealand Post, is a state-owned enterprise responsible for providing most postal services in New Zealand. The New Zealand Post Office, a government agency, provided postal, banking, and telecommunications servi ...

and

Prime Television Prime7, formerly Prime Television and other names, was an Australian television network. Prime Television launched on 17 March 1962 as '' CBN-8'' in Orange, and later expanded to cover regional New South Wales, Victoria and the Australian Ca ...

.Our Clients
Netconcepts Netconcepts China was founded in 2008 and continues to operate, with headquarters in Beijing and offices in

Shanghai Shanghai, Shanghainese: , Standard Chinese pronunciation: is a direct-administered municipality and the most populous urban area in China. The city is located on the Chinese shoreline on the southern estuary of the Yangtze River, with the ...

Chengdu Chengdu; Sichuanese dialects, Sichuanese pronunciation: , Standard Chinese pronunciation: ; Chinese postal romanization, previously Romanization of Chinese, romanized as Chengtu. is the capital city of the Chinese province of Sichuan. With a ...

and

Jinan Jinan is the capital of the province of Shandong in East China. With a population of 9.2 million, it is one of the largest cities in Shandong in terms of population. The area of present-day Jinan has played an important role in the history of ...

. Amazon China,

Huawei Huawei Technologies Co., Ltd. ("Huawei" sometimes stylized as "HUAWEI"; ; zh, c=华为, p= ) is a Chinese multinational corporationtechnology company in Longgang, Shenzhen, Longgang, Shenzhen, Guangdong. Its main product lines include teleco ...

and

eBay eBay Inc. ( , often stylized as ebay) is an American multinational e-commerce company based in San Jose, California, that allows users to buy or view items via retail sales through online marketplaces and websites in 190 markets worldwide. ...

are among their clients. After acquiring Netconcepts LLC, Covario Inc. phased out use of the Netconcepts brand name. In 2021, Spencer relaunched Netconcepts when the name became available again. In 2003, Netconcepts released a report titled ''The State of Search Engine Cataloging'', which showed 99 of the then Catalog Age 100 companies had not optimized their website for search engines. The other company did not have a website. Brian Klais, vice-president of their e-business sector, and Stephan Spencer said to Multi Channel Merchant: "the vast majority of sites analyzed had sizable chunks of their site inaccessible to search engine spiders, mostly due to search-engine-unfriendly dynamic URLs and navigation based on

Java Java is one of the Greater Sunda Islands in Indonesia. It is bordered by the Indian Ocean to the south and the Java Sea (a part of Pacific Ocean) to the north. With a population of 156.9 million people (including Madura) in mid 2024, proje ...

JavaScript JavaScript (), often abbreviated as JS, is a programming language and core technology of the World Wide Web, alongside HTML and CSS. Ninety-nine percent of websites use JavaScript on the client side for webpage behavior. Web browsers have ...

, or

Flash Flash, flashes, or FLASH may refer to: Arts, entertainment, and media Fictional aliases * The Flash, several DC Comics superheroes with super speed: ** Flash (Jay Garrick) ** Barry Allen ** Wally West, the first Kid Flash and third adult Flash ...

."Seeking Search Engine Optimization
''Multi Channel Merchant'' January 1, 2003

White paper

Netconcepts released a

white paper A white paper is a report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. Since the 199 ...

in 2006, detailing the aspect of

long tail In statistics and business, a long tail of some distributions of numbers is the portion of the distribution having many occurrences far from the "head" or central part of the distribution. The distribution could involve popularities, random n ...

searches and the value of having them. The white paper says that the amount of unbranded keyword traffic is about seven million searches a month. A previous study showed that Google served up the most unbranded searches, 80.7%.Mickey Alam Khan
Netconcepts Study: Google Tops for Nonbranded Online Searches
''DM News'' January 24, 2006 Netconcepts then went into detail about how to optimize a website for long tail searches, such as changing from dynamic to static URLs so a search engine can index the page easier, rewrite title tags, and copy optimization.Matt Griffin
Search Engine Optimization: Strategies to Increase Traffic for Long-tail Keywords
''Catalog Success'' August 8, 2006

References

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External links

Netconcepts
Digital marketing companies of the United States Information technology in New Zealand Companies based in Madison, Wisconsin