Bear Brand is a drink and

powdered milk Powdered milk, also called milk powder, dried milk, or dry milk, is a manufactured dairy product made by evaporating milk to dryness. One purpose of drying milk is to preserve it; milk powder has a far longer shelf life than liquid milk and do ...

brand currently owned by

Nestlé Nestlé S.A. ( ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 20 ...

. The brand is available in most areas of Southeast Asia, East Asia, and Eastern Africa, as well as in Asian stores in the United States and Canada. It was marketed under the brand name "Marca Oso", which is Spanish for "Bear Brand". The brand's Indonesian name is "Susu Cap Beruang". In 2014, a consumer research firm ranked Bear Brand milk as No. 6 among the top 50 "most popular fast-moving consumer goods" in the Philippines.

Variants

Sterilized milk

Philippines

* Bear Brand Sterilized

tin can A steel can, tin can, tin (especially in British English, Australian English, Canadian English and South African English), or can is a container made of thin metal, for distribution or storage of goods. Some cans are opened by removing the to ...

– 140 ml * Bear Brand Sterilized tin can – 155 ml (1906–2016) * Bear Brand Sterilized

Tetra Pak Tetra Pak is a Swedish multinational food packaging and processing company headquartered in Switzerland. The company offers packaging, filling machines and processing for dairy, beverages, cheese, ice cream and prepared food, including distr ...

– 200 ml * Bear Brand Sterilized Tetra Pak – 1 L

Indonesia

* Bear Brand Susu Steril slim tube – 189 ml

Thailand, Vietnam, Myanmar, Laos and Cambodia

* Bear Brand Sterilized tin can – 140 ml * Bear Brand Sterilized Low-Fat tin can – 140 ml * Bear Brand Sterilized 0% Fat tin can – 140 ml

Milestones

International branding

In Thailand, the Bear Brand Sterilized is branded by other variants. In

Cambodia Cambodia, officially the Kingdom of Cambodia, is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. It is bordered by Thailand to the northwest, Laos to the north, and Vietnam to the east, and has a coastline ...

, Bear Brand was introduced in July 2015, while in

Myanmar Myanmar, officially the Republic of the Union of Myanmar; and also referred to as Burma (the official English name until 1989), is a country in northwest Southeast Asia. It is the largest country by area in Mainland Southeast Asia and has ...

, Bear Brand was introduced in October 2016. Bear Brand's Indonesian package is in slim tube 189 mL content. In

Switzerland Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...

, the brand is instead named ''Bärenmarke'' in German origin of name.

Logos

On its introduction in 1906, the Bear Brand logo depicted a bear bottle-feeding a baby bear. The bottle was removed on its logo in 1967. In 1976, the launch of the Bear Brand Powdered Milk included the bear with a cub and the wordmark. In 1992, the bears refreshed with a cartoony look, and in 1996, the shield appeared one its logo, but in 2002 the shape was changed with the current shield logo form. In 2004, the logo in most of the countries of Southeast Asia, used the circle logo variant. In 2013, the Bear Brand logo wordmark typeface was changed from Franklin Gothic to

Arial Arial is a sans-serif typeface in the Sans-serif#Neo-grotesque, neo-grotesque style. Fonts from the Arial family are included with all versions of Microsoft Windows after Windows 3.1, as well as in other Microsoft programs, Apple's macOS, and ma ...

for the shield logo. While in their circle logo, since 2016 (for Cambodia, Laos, and Myanmar), uses

Helvetica Helvetica, also known by its original name Neue Haas Grotesk, is a widely-used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann. Helvetica is a neo-grotesque design, one influenced by the f ...

typeface.

Commercials, advertisements and slogans

In the

Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...

, they use the slogan "Tibay Araw-Araw" starting from 2012. Their present "Laki Sa Gatas" nutrition education advocacy program was first launched in 2006. In 2015, Bear Brand's Alamat ng Matibay book was launched, which introduced the character Mina, and her friend Sonson.

References

External links

* {{DEFAULTSORT:Nestle Bear Brand

Bear Bears are carnivoran mammals of the family (biology), family Ursidae (). They are classified as caniforms, or doglike carnivorans. Although only eight species of bears are extant, they are widespread, appearing in a wide variety of habitats ...

Milk-based drinks Food and drink in the Philippines Products introduced in 1892 1892 establishments in the Philippines Philippine brands