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signage Signage is the design or use of signs and symbols to communicate a message. Signage also means signs ''collectively'' or being considered as a group. The term ''signage'' is documented to have been popularized in 1975 to 1980. Signs are any ki ...
industry, neon signs are electric signs lighted by long luminous gas-discharge tubes that contain rarefied
neon Neon is a chemical element; it has symbol Ne and atomic number 10. It is the second noble gas in the periodic table. Neon is a colorless, odorless, inert monatomic gas under standard conditions, with approximately two-thirds the density of ...
or other gases. They are the most common use for
neon lighting Neon lighting consists of brightly glowing, electrified glass tubes or bulbs that contain Rarefaction, rarefied neon or other gases. Neon lights are a type of cold cathode gas-discharge lamp, gas-discharge light. A neon tube is a sealed gla ...
, which was first demonstrated in a modern form in December 1910 by
Georges Claude Georges Claude (24 September 187023 May 1960) was a French engineer and inventor. He is noted for his early work on the industrial liquefaction of air, for the invention and commercialization of neon lighting, and for a large experiment on gener ...
at the
Paris Motor Show The Paris Motor Show () is a biennial auto show in Paris. Held during October, it is one of the most important auto shows, often with many new production automobile and concept car debuts. The show presently takes place in Paris expo Porte de V ...
. While they are used worldwide, neon signs were popular in the United States from about the 1920s to 1950s. The installations in
Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and Neighborhoods in New York City, neighborhood in the Midtown Manhattan section of New York City. It is formed by the junction of Broadway (Manhattan), ...
, many originally designed by Douglas Leigh, were famed, and there were nearly 2,000 small shops producing neon signs by 1940. Pages 221–223 describe Moore tubes. Pages 369–374 describe neon tube lighting. Page 385 discusses Risler's contributions to fluorescent coatings in the 1920s. Pages 388–391 discuss the development of the commercial fluorescent at General Electric in the 1930s. In addition to signage, neon lighting is used frequently by artists and
architects An architect is a person who plans, designs, and oversees the construction of buildings. To practice architecture means to provide services in connection with the design of buildings and the space within the site surrounding the buildings that h ...
, and (in a modified form) in plasma display panels and televisions. Paid access. The signage industry has declined in the past several decades, and cities are now concerned with preserving and restoring their antique neon signs. Light emitting diode arrays can be formed and covered with a light diffuser to simulate the appearance of neon lamps.


History

The neon sign is an evolution of the earlier Geissler tube, which is a sealed glass tube containing a "rarefied" gas (the gas pressure in the tube is well below
atmospheric pressure Atmospheric pressure, also known as air pressure or barometric pressure (after the barometer), is the pressure within the atmosphere of Earth. The standard atmosphere (symbol: atm) is a unit of pressure defined as , which is equivalent to 1,013. ...
). When a voltage is applied to electrodes inserted through the glass, an electrical
glow discharge A glow discharge is a Plasma (physics), plasma formed by the passage of electric current through a gas. It is often created by applying a voltage between two electrodes in a glass tube containing a low-pressure gas. When the voltage exceeds a va ...
results. Geissler tubes were popular in the late 19th century, and the different colors they emitted were characteristics of the gases within. They were unsuitable for general lighting, as the pressure of the gas inside typically declined with use. The direct predecessor of neon tube lighting was the Moore tube, which used nitrogen or carbon dioxide as the luminous gas and a patented mechanism for maintaining pressure. Moore tubes were sold for commercial lighting for a number of years in the early 1900s. The discovery of neon in 1898 by British scientists William Ramsay and Morris W. Travers included the observation of a brilliant red glow in Geissler tubes. Travers wrote, "the blaze of crimson light from the tube told its own story and was a sight to dwell upon and never forget." Following neon's discovery, neon tubes were used as scientific instruments and novelties. A sign created by Perley G. Nutting and displaying the word "neon" may have been shown at the
Louisiana Purchase Exposition The Louisiana Purchase Exposition, informally known as the St. Louis World's Fair, was an World's fair, international exposition held in St. Louis, St. Louis, Missouri, United States, from April 30 to December 1, 1904. Local, state, and federa ...
of 1904, although this claim has been disputed; in any event, the scarcity of neon would have precluded the development of a lighting product. After 1902,
Georges Claude Georges Claude (24 September 187023 May 1960) was a French engineer and inventor. He is noted for his early work on the industrial liquefaction of air, for the invention and commercialization of neon lighting, and for a large experiment on gener ...
's company in France,
Air Liquide Air Liquide S.A. ( , ; literally " liquid air") is a French multinational company which supplies industrial gases and services to various industries including medical, chemical and electronic manufacturers. Founded in 1902, after Linde it is ...
, began producing industrial quantities of neon, essentially as a byproduct of their air liquefaction business. From December 3–18, 1910, Claude demonstrated two long bright red neon tubes at the
Paris Motor Show The Paris Motor Show () is a biennial auto show in Paris. Held during October, it is one of the most important auto shows, often with many new production automobile and concept car debuts. The show presently takes place in Paris expo Porte de V ...
.The dates of the show are listed at This demonstration lit a peristyle of the ''
Grand Palais The (; ), commonly known as the , is a historic site, exhibition hall and museum complex located in the 8th arrondissement of Paris between the Champs-Élysées and the Seine, France. Construction of the began in 1897 following the demolitio ...
'' (a large exhibition hall). Claude's 1910 demonstration of neon lighting lit the peristyle of the ''
Grand Palais The (; ), commonly known as the , is a historic site, exhibition hall and museum complex located in the 8th arrondissement of Paris between the Champs-Élysées and the Seine, France. Construction of the began in 1897 following the demolitio ...
'' in Paris; this webpage includes a contemporary photograph that gives an impression of it. It is part of an extensive selection of images of neon lighting; see
Claude's associate, Jacques Fonsèque, realized the possibilities for a business based on signage and advertising. By 1913 a large sign for the vermouth Cinzano illuminated the night sky in Paris, and by 1919 the entrance to the
Paris Opera The Paris Opera ( ) is the primary opera and ballet company of France. It was founded in 1669 by Louis XIV as the , and shortly thereafter was placed under the leadership of Jean-Baptiste Lully and officially renamed the , but continued to be kn ...
was adorned with neon tube lighting. Over the next several years, patents were granted to Claude for two innovations still used today: a "bombardment" technique to remove impurities from the working gas of a sealed sign, and a design for the internal electrodes of the sign that prevented their degradation by sputtering. In 1923, Georges Claude and his French company Claude Neon introduced neon gas signs to the United States by selling two to a
Packard Packard (formerly the Packard Motor Car Company) was an American luxury automobile company located in Detroit, Michigan. The first Packard automobiles were produced in 1899, and the last Packards were built in South Bend, Indiana, in 1958. One ...
car dealership in Los Angeles. Earle C. Anthony purchased the two signs reading "Packard" for $1,250 apiece. Neon lighting quickly became a popular fixture in outdoor advertising. The signsdubbed "liquid fire"were visible in daylight; people would stop and stare. What may be the oldest surviving neon sign in the United States, still in use for its original purpose, is the sign "Theatre" (1929) at the Lake Worth Playhouse in Lake Worth Beach, Florida. The next major technological innovation in neon lighting and signs was the development of fluorescent tube coatings. Jacques Risler received a French patent in 1926 for these. Neon signs that use an argon/mercury gas mixture emit a good deal of ultraviolet light. When this light is absorbed by a fluorescent coating, preferably inside the tube, the coating (called a "phosphor") glows with its own color. While only a few colors were initially available to sign designers, after the
Second World War World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
, phosphor materials were researched intensively for use in color televisions. About two dozen colors were available to neon sign designers by the 1960s, and today there are nearly 100 available colors. During the late 2000s, a survey conducted by the trade magazine ''Signs of the Times'' showed that the use of neon signs in the United States experienced a significant decline. In 2007, neon signs accounted for 33% of illuminated signage, while LEDs made up 23%. By 2010, this trend had reversed, with LEDs increasing to 40% and neon falling to just 18%. In recent years, even cities known for their vibrant neon-lit streets, such as Hong Kong, have increasingly transitioned to LED technology.


Fabrication

Neon tube signs are produced by bending glass tubing into shapes for the sign. After shaping, the hollow tube is evacuated with vacuum pumps and filled with gases to produce the desired color, e.g. neon gas for red lighting. Electrodes are placed at each end of the shaped tubing and the entire tube is sealed to prevent gases from leaking in or out which leads to tube failure.


Applications

Light-emitting tubes form colored lines with which a text can be written or a picture drawn, including various decorations, especially in advertising and commercial signage. By programming sequences of switching parts on and off, there are many possibilities for dynamic light patterns that form animated images. In some applications, neon tubes are increasingly being replaced with LEDs, given the steady advance in LED luminosity and decreasing cost of high-brightness LEDs. However, proponents of neon technology maintain that they still have significant advantages over LEDs. But, LED neon has expanded design possibilities like bendable shapes, gradient lighting, and multicolor displays that traditional neon cannot achieve. Neon illumination is valuable to invoke the 1940s or 1950s
nostalgia Nostalgia is a sentimentality for the past, typically for a period or place with happy personal associations. The word ''nostalgia'' is a neoclassical compound derived from Greek language, Greek, consisting of (''nóstos''), a Homeric word me ...
in marketing and in the historic restoration of architectural landmarks from the neon era. Architecture in the
streamline moderne Streamline Moderne is an international style of Art Deco architecture and design that emerged in the 1930s. Inspired by Aerodynamics, aerodynamic design, it emphasized curving forms, long horizontal lines, and sometimes nautical elements. In indu ...
era often deployed neon to accent structural pigmented glass built into the façade of a 1930s or 1940s structure; many of these buildings now qualify for inclusion on historic registers such as the U.S.
National Register of Historic Places The National Register of Historic Places (NRHP) is the Federal government of the United States, United States federal government's official United States National Register of Historic Places listings, list of sites, buildings, structures, Hist ...
if their historic integrity is faithfully maintained. In the latter half of the 20th century, neon signs found a distinct place in artistic installations and nightlife districts, particularly during the 1980s and 1990s, when they became symbols of vibrant, modern design. Today, neon signs continue to be used for their nostalgic aesthetic appeal and unique lighting effects, often seen in boutique branding, interior decoration, and
public art Public art is art in any Media (arts), media whose form, function and meaning are created for the general public through a public process. It is a specific art genre with its own professional and critical discourse. Public art is visually and phy ...
.


Gallery

File:NeTube.jpg,
Neon Neon is a chemical element; it has symbol Ne and atomic number 10. It is the second noble gas in the periodic table. Neon is a colorless, odorless, inert monatomic gas under standard conditions, with approximately two-thirds the density of ...
File:Neon bowling ally sign.jpeg, Neon bowling alley sign File:CBC 2016 10.jpg, Promotional signage neon File:Sauna Kotiharju neon sign.jpg, Neon sign of a public sauna in Helsinki File:Neon Open Sign.jpg, A neon "OPEN" sign, popular among U.S. businesses since the mid-1980s. File:Doc Kilzum animated neon sign from Paramount Pest Control in Los Angeles, Calfornia (1940s).jpg, Doc Kilzum animated neon sign from Paramount Pest Control in Los Angeles (1940s) File:Neon sign from La Fonda Mexican restaurant (Glendale, California).jpg, Neon sign from La Fonda Mexican restaurant in
Glendale, California Glendale is a city located primarily in the Verdugo Mountains region, with a small portion in the San Fernando Valley, of Los Angeles County, California, United States. It is located about north of downtown Los Angeles. As of 2024, Glendale ha ...
(1940s) File:Animated neon sign from Body Builders Gym (Los Angeles, California).jpg, Animated sign from Body Builders Gym in Los Angeles (1970s) File:Neon sign from Midtowne Spa (Los Angeles, California).jpg, Neon sign from Midtowne Spa in Los Angeles (1970s) File:Architectural neon art from Man's Country (Chicago, Illinois).jpg, Architectural neon art from Man's Country (1970s) File:Neon sign from Circus of Books, a bookstore and gay pornography store in West Hollywood, California (1980s).jpg, Sign from Circus of Books in West Hollywood, California (1980s)


See also

* Crackle tube *
Plasma globe A plasma ball, plasma globe, or plasma lamp is a clear glass container filled with noble gases, usually a mixture of neon, krypton, and xenon, that has a high-voltage electrode in the center of the container. When voltage is applied, a plasma (p ...
* Pundit Light * Westinghouse Sign * Timeline of lighting technology * Neon Museum, Warsaw


References


Further reading

* * * * Article about neon signage's flowering and decline in Warsaw and Poland. * * – industry standard reference on practices, methods, and technologies used by neon fabricators


External links

* Collection of photographs of Swedish neon signs; text in Swedish. * Website of an organization devoted to preserving Polish neon signs; in English. {{Authority control
Signage Signage is the design or use of signs and symbols to communicate a message. Signage also means signs ''collectively'' or being considered as a group. The term ''signage'' is documented to have been popularized in 1975 to 1980. Signs are any ki ...
Signage Articles containing video clips 1910 introductions