Neil Pryde Ltd. (Pryde Group) is a
Hong Kong
Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...
–based sports group engaged in manufacturing, distribution and
brand management
In marketing, brand management refers to the process of controlling how a brand is perceived in the market (economics), market. Tangible elements of brand management include the look, price, and packaging of the product itself; intangible element ...
. It was founded by
Neil Pryde, who served as chairman until January 1, 2015.
Pryde Group is a
privately held company
A privately held company (or simply a private company) is a company whose Stock, shares and related rights or obligations are not offered for public subscription or publicly negotiated in their respective listed markets. Instead, the Private equi ...
that is wholly owned by the
Shriro Group. It has over 2500 employees and operations in more than 40 countries. It owns a portfolio of brands in the marine and adventure sports markets, including NeilPryde,
Cabrinha, JP-Australia, Imagine Surf, and NP Waterwear & Accessories.
Products
;
Windsurfing gear
One of the products of Neil Pryde is the
RS:X, which was the Olympic class of sailboard used by all competitors for the first time at the
2008 Summer Olympics
The 2008 Summer Olympics (), officially the Games of the XXIX Olympiad () and officially branded as Beijing 2008 (), were an international multisport event held from 8 to 24 August 2008, in Beijing, China. A total of 10,942 athletes fro ...
.
References
{{reflist
External links
Neil Pryde official website
Water sports equipment manufacturers
Sporting goods manufacturers of Hong Kong
Sailmakers
Windsurfing equipment