BowFlex, Inc., formerly Nautilus, Inc., located in

Vancouver, Washington Vancouver ( ) is a city on the north bank of the Columbia River in the U.S. state of Washington (state), Washington, located in Clark County, Washington, Clark County. Founded in 1825 and incorporated in 1857, Vancouver had a population of 190, ...

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, was the American worldwide marketer, developer, and manufacturer of fitness equipment brands

Bowflex BowFlex is the brand name for a series of fitness training equipment, marketed and sold by Johnson Health Tech. Based in Vancouver, Washington, the company sells its products through direct, retail, and international channels. The first BowFlex ...

Schwinn The Schwinn Bicycle Company is an American company that develops, manufactures and markets bicycles under the eponymous brand name. The company was founded by Ignaz Schwinn (1860–1948) in Chicago in 1895, and in the 20th century became the domi ...

, and JRNY, its adaptive fitness platform. The company changed its corporate name from Nautilus, Inc. to BowFlex, Inc. in 2023. BowFlex Inc. was a publicly traded company listed on the

OTC Markets Group OTC Markets Group, Inc. (formerly known as National Quotation Bureau, Pink Sheets, and Pink OTC Markets) is an American financial services corporation that operates a financial market providing price and liquidity information for almost 12,400 o ...

as BFXXQ, and formerly on the New York Stock Exchange. The company's products are sold globally to customers through e-commerce, call centers, and retail stores.Coral Garnick, The Seattle Times
Nautilus Flexes its Muscle.
June 11, 2014. Retrieved January 27, 2015.Teresa Hartford, SGB Media.
Nautilus Unlocks New Equipment Categories
" Sep 28, 2016. Retrieved Oct 26, 2016.

Organization

BowFlex was the maker of fitness equipment brands BowFlex, Schwinn, and JRNY, its adaptive fitness platform. James “Jim” Barr IV was named CEO in July 2019. The company's executive leadership team also included Aina Konold (Chief Financial Officer), Becky Alseth (Chief Marketing Officer), Chris Quatrochi (Chief Product Officer), John Goelz (Chief Operating Officer), and Alan Chan (Chief Legal & People Officer). In 2015, the company opened a new building across from its headquarters in

for its development and research teams. The company also has offices in China and Rotterdam, and distribution centers in Portland, Oregon and Columbus, Ohio.

History

Nautilus, Inc. originated in 1986 with the sale of most of the company by the inventor of Nautilus machines, Arthur Jones.Andrew Martin, The New York Times. �
Arthur Jones, 80, Exercise Machine Inventor, Dies
” August 30, 2014. July 21, 2014. Jones created the Nautilus machine, then called the Blue Monster, in the late 1960s, with the purpose of developing a fitness machine that accommodates human movement. The company's name was changed to Nautilus because the logarithmic-spiral

cam Cam or CAM may refer to: Science and technology * Cam (mechanism), a mechanical linkage which translates motion * Camshaft, a shaft with a cam * Camera or webcam, a device that records images or video In computing * Computer-aided manufacturin ...

, which made the machine a success, resembled a

nautilus A nautilus (; ) is any of the various species within the cephalopod family Nautilidae. This is the sole extant family of the superfamily Nautilaceae and the suborder Nautilina. It comprises nine living species in two genera, the type genus, ty ...

. BowFlex acquired Nautilus, Inc. and specialized in designing, developing and marketing strength and cardio fitness products. In 1998, the company changed its name to Direct Focus and acquired the Nautilus, Schwinn and StairMaster brands between 1999 and 2002, before eventually changing its name to Nautilus, Inc. in 2005. Nautilus became a publicly traded company on the U.S. stock exchange in May 1999.Nathan Gotch, Street Articles.
The Only Bowflex Review You Need
" May 20, 2013. December 18, 2013. The company stopped selling exercise equipment to gyms in 2011 and shifted its focus to home-use equipment. The same year, Nautilus. licensed its brand name and technology to other manufacturers. In 2004, Nautilus was sued by Biosig Instruments for allegedly infringing its design for heart-rate monitors.The Oregonian.

" June 11, 2014. July 22, 2014. The case eventually reached the United States Supreme Court, who used it to establish reasonable certainty as the standard for judging whether or not a patent claim was indefinite. Nautilus acquired Octane Fitness, LLC from private equity firm North Castle Partners on December 31, 2015. The company was recognized by The Oregonian as one of the top places to work, as well as the company with the healthiest employees of Oregon by the Portland Business Journal, in its 100-499 employee category.Portland Business Journal.�
Gallery: Healthiest Employers celebrated at awards luncheon
” October 16, 2013. June 11, 2014. Nautilus has been awarded as an American Heart Association Fit-Friendly company.Rebecca Fancher, Jeff Bunch and Leah Fisher, The Columbian.
Wellness summit gives Nautilus program boost
" August 26, 2013. June 17, 2014. On November 1, 2023, Nautilus, Inc. changed its name to BowFlex, Inc. On March 5, 2024, BowFlex filed for bankruptcy. The bankruptcy resulted in JohnsonHealthTech acquiring the BowFlex, Schwinn, and JRNY brands.

Brands and products

The BowFlex Inc. portfolio included global fitness equipment brands

BowFlex BowFlex is the brand name for a series of fitness training equipment, marketed and sold by Johnson Health Tech. Based in Vancouver, Washington, the company sells its products through direct, retail, and international channels. The first BowFlex ...

, Schwinn Fitness, and JRNY.

BowFlex

is the brand name for cardio and strength fitness training equipment. The first BowFlex product, BowFlex 2000X home gym, was created in 1986. BowFlex products now range from cardio machines,Mark Barroso, Men's Fitness.
Nautilus Launches New Fitness Products
" September 13, 2013. Retrieved November 27, 2018. to adjustable dumbbells and home gyms. The

brand includes the BowFlex Max Trainer, the SelectTech Adjustable dumbbells for strength training, and BowFlex Xtreme 2 home gym and BowFlex Revolution home gym. The brand also makes treadmills, elliptical machines, and indoor cycling bikes.Staff, SGBOnline.
Nautilus Seeing Healthy Response To Bowflex Treadmills
" Mar 6, 2018. Retrieved Nov 27, 2018.

Schwinn

The

brand included cardio products. In addition to upright and indoor cycling bikes, the Schwinn brand also includes treadmills and rowing machines, as well as the vintage styled Schwinn Classic Cruwaser Rachel Weingarten, Parade.
You Asked: Early Spring Workout Gear & Inspiration
" Feb 22, 2018. Retrieved Nov 28, 2018. bike with a digital app.

JRNY

The JRNY adaptive fitness membership offers cardio, strength and whole-body workouts.

References

External links

* {{Authority control American companies established in 1986 Manufacturing companies established in 1986 Companies based in Vancouver, Washington Companies formerly listed on the New York Stock Exchange Companies that filed for Chapter 11 bankruptcy in 2024 Exercise equipment companies Exercise-related trademarks