Natura &Co Holding S.A. is a Brazilian global

personal care Personal care products are consumer products which are applied on various external parts of the body such as skin, hair, nails, lips, external genital and anal areas, as well as teeth and mucous membrane of the oral cavity, in order to make ...

cosmetics group headquartered in

São Paulo São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Brazil by population, most populous city in Brazil, the List of largest cities in the ...

. The Natura & Co Group currently includes Natura Cosméticos and

Avon Products Avon Products, Inc. ( ) is an Anglo-American multinational company selling cosmetics, skin care, perfume, and personal care products. It is a multi-level marketing company based in London. In 2020, Avon had annual sales of $9.1 billion worldwid ...

. The Group is present in 73 countries across all continents except

Antarctica Antarctica () is Earth's southernmost and least-populated continent. Situated almost entirely south of the Antarctic Circle and surrounded by the Southern Ocean (also known as the Antarctic Ocean), it contains the geographic South Pole. ...

. Natura Cosméticos, the parent company, was founded in 1969 by

Antônio Luiz Seabra Antônio Luiz Da Cunha Seabra is a Brazilian billionaire businessman, and the founder and largest shareholder of the Brazilian cosmetics company Natura Natura &Co Holding S.A. is a Brazilian global personal care cosmetics group headquartered in ...

and became a

public company A public company is a company whose ownership is organized via shares of share capital, stock which are intended to be freely traded on a stock exchange or in over-the-counter (finance), over-the-counter markets. A public (publicly traded) co ...

listed on

São Paulo Stock Exchange B3 S.A. – Brasil, Bolsa, Balcão (in English, ''B3 – Brazil Stock Exchange and Over-the-Counter Market''), formerly BM&FBOVESPA, is a stock exchange located in São Paulo, Brazil, and the second oldest in the country. Its current form can be ...

in 2004. Currently the company is the largest Brazilian cosmetics company by revenue. In May 2019 Natura & Co announced that it had entered into definitive agreement to acquire

, Inc. The transaction was approved by Brazilian regulations authorities in the beginning of November 2019 and was completed in January 2020, making Natura & Co the 4th largest pure-play beauty company in the world.

History

In 1974, Natura adopted

direct sales Direct selling is a business model that involves a party of people buying products from a parent organization and selling them directly to customers. It can take the form of either single-level marketing (in which a direct seller makes money pu ...

as sales model. In 2018 it had more than 6.6 million "consultants" (resellers) worldwide being the largest in the world. Natura is a founding member of the Union for Ethical BioTrade, gradually ensuring that its sourcing practices promote the conservation of biodiversity, respect

traditional knowledge Traditional knowledge (TK), indigenous knowledge (IK), folk knowledge, and local knowledge generally refers to knowledge systems embedded in the cultural traditions of regional, indigenous, or local communities. Traditional knowledge includes ...

and assure the equitable sharing of benefits all along the supply chain. During the steps of their development and production of cosmetics, Natura does not test on animals and follows the most stringent international safety standards. Being a public company since 2004, its shares are listed on Novo Mercado (the highest level of corporate governance or Stock Exchange Ibovespa). Natura's performance in 2017 shows a consolidated gross revenue of R$9.9 billion, a growth of 24.5% over the previous year. Its consolidated net income was R$670.3 million. In 2005, Natura opened its first boutique in

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...

, France. In 2013, Natura acquired

Aesop Aesop ( ; , ; c. 620–564 BCE; formerly rendered as Æsop) was a Greeks, Greek wikt:fabulist, fabulist and Oral storytelling, storyteller credited with a number of fables now collectively known as ''Aesop's Fables''. Although his existence re ...

. In January 2023, Natura sold the brand to

L'Oréal L'Oréal S.A. () is a French multinational personal care corporation registered in Paris

. In Brazil, major competitors of Natura are

O Boticário O Boticário () is a Brazilian cosmetics company. It has 4,070 stores in Brazil, Portugal, Mexico, Guyana, Bolivia, Peru, United States, Paraguay, Japan, France, Angola, Colombia and United Arab Emirates. History O Boticário was created in 1977 ...

, L'Oréal, Estée Lauder Companies, and others. From 2020 until 2024 American depositary shares of Natura traded on the

New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is the List of stock exchanges, largest stock excha ...

(NYSE). Its acquisition of Avon Products in 2020 turned Natura into the world’s fourth largest pure-play beauty group.

Business model

Natura is a one-level marketing company. Natura promotes its image as an eco-friendly,

sustainable Sustainability is a social goal for people to co-exist on Earth over a long period of time. Definitions of this term are disputed and have varied with literature, context, and time. Sustainability usually has three dimensions (or pillars): env ...

company (using natural products, working toward sustainable environment and social support etc.). The company also uses ordinary women rather than supermodels in its advertisements.economist.com
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References

External links

*
Natura official website

Trimmer & Electric Razors

Aesop official website
{{DEFAULTSORT:Natura and Co Cosmetics companies of Brazil Manufacturing companies based in São Paulo Brazilian companies established in 1969 Brazilian brands Manufacturing companies established in 1969 Multinational companies headquartered in Brazil Companies listed on B3 (stock exchange) Companies formerly listed on the New York Stock Exchange Companies in the Índice Bovespa Companies in the S&P Latin America 40 Direct selling Personal care companies B Lab-certified corporations