Nationwide Communications Inc., originally known as Peoples Broadcasting Corporation, was a media subsidiary of the Nationwide Insurance Company, which operated from 1946 until 1997. Based in

Columbus, Ohio Columbus (, ) is the List of capitals in the United States, capital and List of cities in Ohio, most populous city of the U.S. state of Ohio. With a 2020 United States census, 2020 census population of 905,748, it is the List of United States ...

, Nationwide Communications owned and operated a variety of radio and television stations across the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

until it sold off all its radio stations to

Cincinnati Cincinnati ( ; colloquially nicknamed Cincy) is a city in Hamilton County, Ohio, United States, and its county seat. Settled in 1788, the city is located on the northern side of the confluence of the Licking River (Kentucky), Licking and Ohio Ri ...

-based

Jacor Jacor Communications was a media corporation, existing between 1987 and 1999, which owned many radio stations in the United States. In 1998, Jacor was purchased by Clear Channel Communications, now iHeartMedia, for $2.8 billion. Jacor Communicat ...

for a reported $620 million, and its television stations to

Young Broadcasting Young Broadcasting, LLC was an American media company that owned or operated 12 television stations in 10 markets with a total U.S. television household coverage of 5.9%. The company was formerly known as Young Broadcasting Inc. and was the out ...

. The service division was spun off and became Nationwide Communications Services L.L.C. in 1998. In 1946, the

Ohio Farm Bureau Federation The American Farm Bureau Federation (AFBF), more informally called the American Farm Bureau (AFB) or simply the Farm Bureau, is a United States–based 501(c)(5) tax-exempt agricultural organization and lobbying group. Headquartered in Was ...

first got into broadcasting through a radio service for

farmer A farmer is a person engaged in agriculture, raising living organisms for food or raw materials. The term usually applies to people who do some combination of raising field crops, orchards, vineyards, poultry, or other livestock. A farmer ...

s on WRFD, Columbus, Ohio, an

AM radio AM broadcasting is radio broadcasting using amplitude modulation (AM) transmissions. It was the first method developed for making audio radio transmissions, and is still used worldwide, primarily for medium wave (also known as "AM band") transmi ...

station. The Ohio Farm Bureau was dedicated to serving farmers in Ohio, but as its other pursuits (chiefly the Farm Bureau Mutual Automobile Insurance Company) were increasingly made available to non-farmers, the Farm Bureau spun off these ventures into a separate

corporation A corporation or body corporate is an individual or a group of people, such as an association or company, that has been authorized by the State (polity), state to act as a single entity (a legal entity recognized by private and public law as ...

. WRFD continued to serve farmers, and indeed, still carries farm programming today under the ownership of Salem Media of Ohio. However, other Farm Bureau stations—most notably WRFD-FM, now known as

WNCI WNCI (97.9 FM broadcasting, FM) is a Commercial broadcasting, commercial Radio broadcasting, radio station licensed to Columbus, Ohio, featuring a Contemporary hit radio, top 40 (CHR) format known as "WNCI 97.9". Owned by iHeartMedia, Inc., the ...

—were transferred to this umbrella corporation, known today as the Nationwide Mutual Insurance Company & Affiliated Companies. The group of stations became known as Nationwide Communications, after its parent company. Nationwide Communications owned a total of five television stations, though none in its home market of Columbus, or Ohio. The first television station it owned was KVTV-TV (now KCAU-TV) in

Sioux City, Iowa Sioux City () is a city in Woodbury County, Iowa, Woodbury and Plymouth County, Iowa, Plymouth counties in the U.S. state of Iowa. The population was 85,797 in the 2020 United States Census, 2020 census, making it the List of cities in Iowa, fo ...

, which was sold in 1965 to purchase

WATE-TV WATE-TV (channel 6) is a television station in Knoxville, Tennessee, United States, affiliated with ABC and owned by Nexstar Media Group. The station's studios are located in the Greystone mansion on North Broadway/ SR 33/ SR 71/ US 441, and i ...

, Channel 6,

Knoxville, Tennessee Knoxville is a city in Knox County, Tennessee, United States, and its county seat. It is located on the Tennessee River and had a population of 190,740 at the 2020 United States census. It is the largest city in the East Tennessee Grand Division ...

. The company's second purchase was WXEX-TV (now

WRIC-TV WRIC-TV (channel 8) is a television station licensed to Petersburg, Virginia, United States, serving the Richmond area as an affiliate of ABC. Owned by Nexstar Media Group, the station maintains studios in unincorporated Chesterfield County ...

), Channel 8,

Petersburg, Virginia Petersburg is an independent city (United States), independent city in the Commonwealth (U.S. state), Commonwealth of Virginia in the United States. As of the 2020 United States census, 2020 census, the population was 33,458 with a majority bla ...

in 1968, its third station was

WBAY-TV WBAY-TV (channel 2) is a television station in Green Bay, Wisconsin, United States, affiliated with American Broadcasting Company, ABC and owned by Gray Media. The station's studios are located on South Jefferson Street in downtown Green Bay (a ...

, Channel 2,

Green Bay, Wisconsin Green Bay is a city in Brown County, Wisconsin, United States, and its county seat. It is located at the head of Green Bay (Lake Michigan), Green Bay (known locally as "the bay of Green Bay"), a sub-basin of Lake Michigan at the mouth of the F ...

, purchased in 1974, and its fourth station purchase was KITN (now

WFTC WFTC (channel 9.2) is a television station licensed to Minneapolis, Minnesota, United States, broadcasting the MyNetworkTV programming service to the Twin Cities area. It is owned and operated by Fox Television Stations alongside Fox outlet ...

), Channel 29, in

Minneapolis Minneapolis is a city in Hennepin County, Minnesota, United States, and its county seat. With a population of 429,954 as of the 2020 United States census, 2020 census, it is the state's List of cities in Minnesota, most populous city. Locat ...

in 1985. Three of the four stations were

ABC ABC are the first three letters of the Latin script. ABC or abc may also refer to: Arts, entertainment and media Broadcasting * Aliw Broadcasting Corporation, Philippine broadcast company * American Broadcasting Company, a commercial American ...

affiliates (WXEX-TV switched from

NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...

in 1965,

switched from

in 1979, and

switched from

CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...

in 1992); the fourth (KITN/WFTC) was an independent and later a

Fox Foxes are small-to-medium-sized omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull; upright, triangular ears; a pointed, slightly upturned snout; and a long, bushy tail ("brush"). Twelve species ...

affiliate while under Nationwide's stewardship. Nationwide Communications sold all three of its ABC-affiliated television stations in 1993 to

, a subsidiary of Adam Young, Incorporated, a TV station advertising representation firm; WFTC was sold to

Clear Channel Communications iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...

the next year. In November 2013, Young merged with

Media General Media General, Inc. was an American media company based in Richmond, Virginia. The company's origins can be traced back to 1887 when Richmond attorney Joseph Bryan acquired ''The Richmond Daily Times'', which later became ''The Richmond Times-D ...

, and then itself was merged with

Nexstar Media Group Nexstar Media Group, Inc. is an American publicly traded media company with headquarters in Irving, Texas, Midtown Manhattan, and Chicago. The company is the largest television station owner in the United States, owning 197 television station ...

in January 2017. WATE and WRIC are now under that company's ownership, while WBAY was spun-off to

Gray Television Gray Media, Inc., doing business as Gray Television, is an American publicly traded television broadcasting company based in Atlanta. Founded in 1946 by James Harrison Gray as Gray Communications Systems, the company owns or operates 180 statio ...

. In the early 1970s, Nationwide was awarded a license to operate a UHF television station in

, on channel 28, with the assigned call letters WNCI-TV. Nationwide, however, did not complete construction of the television station and its license and construction permit was allowed to lapse. The frequency allocation was ultimately awarded to Commercial Radio Institute, Inc. of

Baltimore, Maryland Baltimore is the List of municipalities in Maryland, most populous city in the U.S. state of Maryland. With a population of 585,708 at the 2020 United States census, 2020 census and estimated at 568,271 in 2024, it is the List of United States ...

, which began operation of WTTE. WTTE was the second station owned by the company now known as the

Sinclair Broadcast Group Sinclair, Inc., doing business as Sinclair Broadcast Group, is a publicly traded American telecommunications conglomerate that is controlled by the descendants of company founder Julian Sinclair Smith. Headquartered in the Baltimore suburb o ...

. Before ceasing operations, Nationwide Communications was the 16th largest radio group in the United States. Throughout its history, Nationwide owned and operated radio stations in

Minnesota Minnesota ( ) is a U.S. state, state in the Upper Midwestern region of the United States. It is bordered by the Canadian provinces of Manitoba and Ontario to the north and east and by the U.S. states of Wisconsin to the east, Iowa to the so ...

Florida Florida ( ; ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders the Gulf of Mexico to the west, Alabama to the northwest, Georgia (U.S. state), Georgia to the north, the Atlantic ...

Ohio Ohio ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Erie to the north, Pennsylvania to the east, West Virginia to the southeast, Kentucky to the southwest, Indiana to the ...

Nevada Nevada ( ; ) is a landlocked state in the Western United States. It borders Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. Nevada is the seventh-most extensive, th ...

Texas Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...

Arizona Arizona is a U.S. state, state in the Southwestern United States, Southwestern region of the United States, sharing the Four Corners region of the western United States with Colorado, New Mexico, and Utah. It also borders Nevada to the nort ...

Maryland Maryland ( ) is a U.S. state, state in the Mid-Atlantic (United States), Mid-Atlantic region of the United States. It borders the states of Virginia to its south, West Virginia to its west, Pennsylvania to its north, and Delaware to its east ...

North Carolina North Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, South Carolina to the south, Georgia (U.S. stat ...

Virginia Virginia, officially the Commonwealth of Virginia, is a U.S. state, state in the Southeastern United States, Southeastern and Mid-Atlantic (United States), Mid-Atlantic regions of the United States between the East Coast of the United States ...

Washington Washington most commonly refers to: * George Washington (1732–1799), the first president of the United States * Washington (state), a state in the Pacific Northwest of the United States * Washington, D.C., the capital of the United States ** A ...

and

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

List of former assets

All stations are arranged alphabetically by state and by

city of license In U.S., Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator. In North American broadcast ...

. * (**) – Indicates a station that was built and signed-on by Nationwide Communications or predecessor Peoples Broadcasting Corporation.

Radio stations

Television stations

References

{{reflist IHeartMedia Nexstar Media Group 1946 establishments in Ohio Mass media companies established in 1946 Mass media companies disestablished in 1997 Defunct radio broadcasting companies of the United States Defunct broadcasting companies of the United States Defunct television broadcasting companies of the United States 1997 disestablishments in Ohio