Maverick Carter is an American sports-marketing businessman and media personality.

Early life and education

Maverick Carter was born on October 10, 1980 Carter spent most of his youth in

Akron, Ohio Akron () is the fifth-largest city in the U.S. state of Ohio and is the county seat of Summit County, Ohio, Summit County. It is located on the western edge of the Glaciated Allegheny Plateau, about south of downtown Cleveland. As of the 2020 C ...

and

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

, Georgia. Carter grew up the son of Katherine Powers, a social worker, and Otis Carter. He is a longtime friend of

LeBron James LeBron Raymone James Sr. (; born December 30, 1984) is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association (NBA). Nicknamed "King James", he is widely considered one of the greatest pl ...

; both played basketball and football at St. Vincent–St. Mary High School (SVSM) in Akron. After graduating from SVSM, Carter played college basketball for one season at

Western Michigan West Michigan and Western Michigan are terms for an arbitrary region in the U.S. state of Michigan's Lower Peninsula. Most narrowly it refers to the Grand Rapids- Muskegon-Holland area, and more broadly to most of the region along the Lower Pen ...

before transferring to the

University of Akron The University of Akron is a public research university in Akron, Ohio. It is part of the University System of Ohio. As a STEM-focused institution, it focuses on industries such as polymers, advanced materials, and engineering. It is classified ...

and focusing on other endeavors.

Career

Carter interned with

Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine give ...

, withdrawing from college to become a Nike field representative. He has served as James' business manager since 2006. Carter, along with James,

Rich Paul Rich Paul (born December 16, 1981) is an American sports agent based in Cleveland, Ohio. He founded Klutch Sports Group which represents a number of prominent NBA players. Paul was named by ''Forbes'' as one of the world's most powerful sports ...

, and Randy Mims, is one of the founders and principals of agent and sports-marketing company LRMR. Carter was responsible for engineering ''The Decision'', a television special. Carter arranged a deal between LRMR and

Fenway Sports Group Fenway Sports Group Holdings, LLC (FSG), is an American multinational sports holding conglomerate who own Major League Baseball's Boston Red Sox, Premier League club Liverpool F.C., and the National Hockey League's Pittsburgh Penguins. FSG wa ...

that secured James a partial stake in

Liverpool F.C. Liverpool Football Club is a professional football club based in Liverpool, England. The club competes in the Premier League, the top tier of English football. Founded in 1892, the club joined the Football League the following year and has p ...

and bolstered his overseas profile. He also developed ''

The LeBrons The LeBrons are a mock family of American basketball player LeBron James's that was featured in commercials for Nike's line of James's shoes. The four members of the family each represent an aspect of James's personality that compete for control ov ...

'' series of commercials featuring caricatures of James. He and James also founded

SpringHill Entertainment SpringHill Company is an entertainment development and production company founded in 2020 by LeBron James and Maverick Carter. Its board of directors includes Serena Williams. The company unites three earlier companies founded by James and Carter ...

, a collaborator of

Warner Bros. Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. D ...

whose projects include the Disney XD series ''Becoming'', the

Starz Starz (stylized as STARZ since 2016; pronounced "stars") is an American premium cable and satellite television network owned by Lions Gate Entertainment, and is the flagship property of parent subsidiary Starz Inc. Programming on Starz consist ...

series ''

Survivor's Remorse ''Survivor's Remorse'' is an American comedy-drama that aired on Starz. It premiered on October 4, 2014, and ended on October 15, 2017. The plot centers around the lives of Cam Calloway (Jessie T. Usher) and his family after he signs a pro-baske ...

'', the NBC game show ''

The Wall ''The Wall'' is the eleventh studio album by the English progressive rock band Pink Floyd, released on 30 November 1979 by Harvest/EMI and Columbia/CBS Records. It is a rock opera that explores Pink, a jaded rock star whose eventual self-imp ...

'', the

Bleacher Report Bleacher Report (often abbreviated as B/R) is a website that focuses on sport and sports culture. Its headquarters are in San Francisco, with offices in New York City and London. Bleacher Report was acquired by Turner Broadcasting System in Aug ...

spinoff ''Uninterrupted'', and '' Space Jam: A New Legacy''. In 2021, Carter parlayed a deal whereby he and James each gained part ownership stakes of the

Boston Red Sox The Boston Red Sox are an American professional baseball team based in Boston. The Red Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. Founded in as one of the American League's eight ...

. He was an executive producer, alongside James and

Drake Drake may refer to: Animals * A male duck People and fictional characters * Drake (surname), a list of people and fictional characters with the family name * Drake (given name), a list of people and fictional characters with the given name * ...

, of

Hubert Davis Hubert Ira Davis Jr. (born May 17, 1970) is an American college basketball coach and former professional player who is the head coach of the North Carolina Tar Heels men's team. Before his coaching career, Davis played for North Carolina from 19 ...

's 2022 documentary film ''

Black Ice Black ice, sometimes called clear ice, is a thin coating of glaze ice on a surface, especially on streets. The ice itself is not black, but visually transparent, allowing the often black road below to be seen through it. The typically low levels ...

''.Etan Vlessing
"LeBron James, Drake, Maverick Carter to Exec Produce Hockey Racial Reckoning Doc ‘Black Ice’"
''

The Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Cinema of the United States, Hollywood film industry, film, television, and entertainment industries. It was founded in 1930 as a daily trade pap ...

'', July 29, 2021.

References

{{DEFAULTSORT:Carter, Maverick African-American businesspeople Businesspeople from Akron, Ohio Western Michigan Broncos men's basketball players Nike, Inc. people African-American television producers American men's basketball players St. Vincent–St. Mary High School alumni Basketball players from Akron, Ohio Television producers from Ohio Businesspeople from Atlanta Basketball players from Atlanta Television producers from Georgia (U.S. state) Living people Fenway Sports Group people Date of birth missing (living people) Place of birth missing (living people) 21st-century African-American people Year of birth missing (living people)