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The Museum of Brands is a museum in 
Museum of Brands
Robert Opie Collection
{{DEFAULTSORT:Museum of Brands History museums in London Brands, Packaging and Advertising Mass media museums in the United Kingdom Museum of Brands, Packaging and Advertising Museums established in 2002 Museum of Brands, Packaging and Advertising Advertising museums Museum of Brands, Packaging and Advertising Tourist attractions in London Packaging
London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
that focuses on the history of consumer culture from Victorian times to the present day. The museum was set up as a registered charity in 2002, and is located at 111–117 Lancaster Rd., Notting Hill, London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
W11 1QT.
History
The museum showcases over 12,000 items from the Robert Opie Collection which were housed in the Museum of Advertising and Packaging at Gloucester Docks from 1984 until its closure in October 2001. The collection moved to Notting Hill in 2005. Another display of the Robert Opie Collection at Opie's Museum of Memories formed part of the now-defunctWigan Pier
Wigan Pier is an area around the Leeds and Liverpool Canal in Wigan, Greater Manchester, England, south-west of the town centre. The name has humorous or ironic connotations since it conjures an image of a seaside pleasure pier, whereas Wigan i ...
Experience. The museum receives over 40,000 visitors annually. The museum does not allow access (beyond what is on display to the public) to their collections for academic research.
Collection
The museum features over 12,000 original items including domestic "everyday" products,packaging
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coo ...
, poster
A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both typography, textual and graphic elements, although a poster may be either wholly graphical or w ...
s, toy
A toy or plaything is an object that is used primarily to provide entertainment. Simple examples include toy blocks, board games, and dolls. Toys are often designed for use by children, although many are designed specifically for adults and p ...
s and game
A game is a structured type of play usually undertaken for entertainment or fun, and sometimes used as an educational tool. Many games are also considered to be work (such as professional players of spectator sports or video games) or art ...
s.
Throughout the year, the museum presents temporary exhibitions, talks and workshops. In 2020, the Museum opened "When Brands Take a Stand", an exhibition on the topic of brands' dealings with social issues.
Museum facilities
The museum has a café and a garden area. It is also available as a venue for receptions and parties, and it has a separate conference space and boardroom for meetings. Since originally opening in Colville Mews in 2005, the museum's visitor numbers have increased fourfold; it later reopened in September 2015 at the London Lighthouse Building in Lancaster Road, formerly owned by the Terrence Higgins Trust.Sponsors
The museum has had help from different sponsors. Its founding sponsors include DS Smith,Diageo
Diageo plc ( ) is a British Multinational corporation, multinational alcoholic beverage company, with its headquarters in London, England. It is a major distributor of Scotch whisky and other spirits and operates from 132 sites around the world ...
, Kellogg's
Kellanova, formerly known as the Kellogg Company and commonly known as Kellogg's, is an American Multinational corporation, multinational food manufacturing company headquartered in Chicago, Illinois, US. Kellanova produces and markets con ...
, Cadbury
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International (spun off from Kraft Foods) since 2010. It is the second-largest confectionery brand in the world, after Mars. ...
, Twinings, Vodafone
Vodafone Group Public Limited Company () is a British Multinational company, multinational telecommunications company. Its registered office and global headquarters are in Newbury, Berkshire, England. It predominantly operates Service (economic ...
, McVitie's and PI Global.
In 2015, the World Branding Forum sponsored the education programme of the museum. In 2014, the museum had over 10,000 students attending sessions.
See also
* Land of Lost Content (museum) * List of museums in LondonReferences
External links
Museum of Brands
Robert Opie Collection
{{DEFAULTSORT:Museum of Brands History museums in London Brands, Packaging and Advertising Mass media museums in the United Kingdom Museum of Brands, Packaging and Advertising Museums established in 2002 Museum of Brands, Packaging and Advertising Advertising museums Museum of Brands, Packaging and Advertising Tourist attractions in London Packaging