Murphy's Brewery, later known as Heineken Brewery Ireland, Ltd, was founded in
Cork,
Ireland
Ireland (, ; ; Ulster Scots dialect, Ulster-Scots: ) is an island in the North Atlantic Ocean, in Northwestern Europe. Geopolitically, the island is divided between the Republic of Ireland (officially Names of the Irish state, named Irelan ...
, in 1856 by James J. Murphy.
By 1906, Murphy's Brewery was Ireland's second largest brewer after Guinness. It was known as Lady's Well Brewery until it was purchased by
Heineken N.V. in 1983, when the name changed to Murphy Brewery Ireland Ltd. The name of the brewery was changed to Heineken Brewery Ireland, Ltd in 2001. The brewery produces
Heineken
Heineken Lager Beer (), or simply Heineken (), is a Dutch pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star.
History
On 15 February 1864, ...
,
Murphy's Irish Stout and other Heineken products for the Irish market.
Beers
Murphy's Stout
Murphy's Irish Stout is a
dry stout, brewed to be less bitter than its chief competitor,
Guinness
Guinness () is a stout that originated in the brewery of Arthur Guinness at Guinness Brewery, St. James's Gate, Dublin, Ireland, in the 18th century. It is now owned by the British-based Multinational corporation, multinational alcoholic bever ...
. It is sometimes described as having a slightly nutty flavour, with "coffee undertones". The manufacturers had a television advertising campaign in the 1990s which played on Murphy's positioning as less bitter than its competitors, in which the strapline was "like the Murphy's, I'm not bitter".
Irish Red
In 1983, after the Murphy's brand was bought by Dutch brewer
Heineken International, "Irish Red" was launched for the export market, as it was hoped that it would be more popular than stout overseas.
References
Further reading
* Ó Drisceoil, Diarmuid and Ó Drisceoil, Donal ''The Murphy's story : the history of Lady's Well Brewery, Cork''. Cork : Murphy Brewery Ireland, 1997
External links
Official site{{Heineken International
Heineken subsidiaries
Breweries in Ireland
Irish brands
Drink companies of the Republic of Ireland
Food and drink companies established in 1856
Companies based in Cork (city)
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