Munchy Food Industries Sdn Bhd (

doing business as A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name w ...

Munchy's) is a

Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...

-based

snack food A snack is a small portion of food generally eaten between meals. Snacks come in a variety of forms including packaged snack foods and other processed foods, as well as items made from fresh ingredients at home. Traditionally, snacks are ...

manufacturer with presence in over 60 countries around the world. Its group headquarters is in

Batu Pahat The Batu Pahat District is a district in the state of Johor, Malaysia. It lies southeast of Muar, southwest of Kluang, northwest of Pontian, south of Segamat and Tangkak District. The capital of the district is Bandar Penggaram. Geography ...

and its corporate headquarters is in Klang. Munchy's has offices in

Ipoh , image_map = , map_caption = Location of Ipoh in Perak , pushpin_map = #Malaysia#Asia#Earth , pushpin_mapsize = 275px , pushpin_map_caption = Ipoh in Malaysia , coordinates ...

, Butterworth, Johor Bahru,

Kota Bharu Kota Bharu, colloquially referred to as KB, is a town in Malaysia that serves as the state capital and royal seat of Kelantan. It is situated in the northeastern part of Peninsular Malaysia and lies near the mouth of the Kelantan River. The ...

Kuantan Kuantan ( Jawi: ) is a city and the state capital of Pahang, Malaysia. It is located near the mouth of the Kuantan River. Kuantan is the 18th largest city in Malaysia based on 2010 population, and the largest city in the East Coast of Penin ...

Malacca City Malacca City ( ms, Bandaraya Melaka or ') is the capital city of the Malaysian state of Malacca. As of 2019 it has a population of 579,000.https://www.dosm.gov.my/v1/uploads/files/6_Newsletter/Newsletter%202020/DOSM_DOSM_MELAKA_1_2020_Siri-81.p ...

Kota Kinabalu , image_skyline = , image_caption = From top, left to right, bottom:Kota Kinabalu skyline, Wawasan intersection, Tun Mustapha Tower, Kota Kinabalu Coastal Highway, the Kota Kinabalu City Mosque, the Wism ...

Kuching Kuching (), officially the City of Kuching, is the capital and the most populous city in the state of Sarawak in Malaysia. It is also the capital of Kuching Division. The city is on the Sarawak River at the southwest tip of the state of Sara ...

and international offices in

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...

and

Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is b ...

History

Establishment

Munchy's started in 1991, in a small town in the South of

. The Munchy's origins started with the two brothers SK Tan and LK Tan setting up Munchy Food Industries. With an initial investment of RM80,000 the brothers developed the company to its current state, with the involvement of their siblings, CK Tan and Net Tan. Munchy's production capacity increased by the year as the brothers worked towards their goal to market Munchy's globally. The first destination for international expansion was South Africa. Subsequently, the brothers established a partnership with a reputable MNC chocolate company that allowed them to extend Munchy's product range to include chocolate wafers.

International expansion

In 1996, Munchy's factory was built in

Johor Johor (; ), also spelled as Johore, is a state of Malaysia in the south of the Malay Peninsula. Johor has land borders with the Malaysian states of Pahang to the north and Malacca and Negeri Sembilan to the northwest. Johor shares maritime b ...

, Malaysia, with of real estate and fully automated wafer technology. Considered the most advanced fully automatic wafer plant in South East Asia to date, three new products were revealed – Muzic Wafers, Munchini Wafer Rolls and Lexus Biscuits. MunchysFactory

Today, Munchy's owns a production plant and warehouse facility in

, Malaysia. The built-up area of these facilities amounts to more than and is outfitted with: * 2 wafer plants with the capacity to manufacture up to 410 tons per month. * 4 biscuit plants with production capacity up to 2,940 tons per month. * 5 wafer stick machines with 20 production lines with production capacity up to 280 tons per month. A warehouse was commissioned to be built. Munchy's had more recently adopted a new third-party logistics provider to enable its business to be executed with "Speed to Market" distribution. All Munchy's products are manufactured solely under the brand name of Munchy's, with a record of 80 SKUs (Stock-Keeping Units) under their belt. The main product offerings for Munchy's are Krunch, Muzic, Munchy's, Lexus and Captain Munch. 1997 saw the introduction of MunchWorld Marketing Sdn Bhd, Munchy's marketing arm and sole distributor of Munchy's products. This entity was set up to spearhead Munchy's branding, marketing, advertising, events, promotions and distribution. In 2021,

Universal Robina Universal Robina Corporation (URC) is a Philippine company based in Quezon City, Philippines. It is one of the largest food and beverage companies in the Philippines. History The precursor to Universal Robina Corporation (URC) was founded on ...

of the Philippines acquired Munchy's for 1.925 billion Malaysian Ringgit.https://www.urc.com.ph/stories/corporate-news/urc-announces-acquisition-of-munchy-s-a-leading-biscuits-company-in-malaysia?ref=stories_feed_5

Operations

Munchy Food Industries Sdn Bhd remains the manufacturing and group headquarters for the Munchy's brand. Munchy's maintains branches in

Ipoh , image_map = , map_caption = Location of Ipoh in Perak , pushpin_map = #Malaysia#Asia#Earth , pushpin_mapsize = 275px , pushpin_map_caption = Ipoh in Malaysia , coordinates ...

, Butterworth, Johor Bahru,

and international offices in

and

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...

MunchWorld Marketing Sdn Bhd, was established as Munchy's marketing arm and sole distributor of Munchy's products.

Product availability

India
* Bangladesh * Hong Kong * Indonesia * Iraq * Libya * Mauritius * Nepal * Singapore * South Africa * South Korea * Thailand * Brunei * Taiwan * Bahrain * Mongolia * Yemen * Philippines * Malaysia * United Kingdom * China

Brands

* Captain Munch * Oat Krunch * Biskies * Lexus * Muzic * Yosss * Munchy's Wheat Crackers * Munchy's Choc Sandwich * Munchy's Funmix * Munchy's Original Cream Crackers * Munchy's Marie * Munchy's Topmix * Bear Brand * Tae

References

External links

* {{DEFAULTSORT:Munchys Malaysian subsidiaries of foreign companies Malaysian brands Food and drink companies of Malaysia Food and drink companies established in 1991 Malaysian companies established in 1991