Multimap.com was a provider of mapping and

location-based service Location-based service (LBS) is a general term denoting software service (economics), services which use geographic data and information to provide services or information to users. LBS can be used in a variety of contexts, such as health, indoor ...

s. Founded around 1997 and based in

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

, it was acquired by

Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...

in 2007 for $50 million. It was then merged into Bing Maps. It offered street maps and door-to-door travel directions on a public web site. Other offerings included

aerial photography Aerial photography (or airborne imagery) is the taking of photographs from an aircraft or other flight, airborne platforms. When taking motion pictures, it is also known as aerial videography. Platforms for aerial photography include fixed-wi ...

, local information, and business services. Services were also offered through its partners, including accommodation, restaurant and train-ticket booking. It also sold historic and aerial photograph prints. Multimap offered discrete panning by clicking links, a form of user interaction later displaced by continuous panning 'slippy' maps. The Geo microformat was used to provide a Wikipedia map overlay generated from the official database download. This was used to browse geotagged articles.

References

Microsoft acquisitions Web mapping {{Website-stub