MICA, formerly Mudra Institute of Communications, Ahmedabad, is a private

business school A business school is a higher education institution or professional school that teaches courses leading to degrees in business administration or management. A business school may also be referred to as school of management, management school, s ...

located in

Ahmedabad Ahmedabad ( ), also spelled Amdavad (), is the most populous city in the Indian state of Gujarat. It is the administrative headquarters of the Ahmedabad district and the seat of the Gujarat High Court. Ahmedabad's population of 5,570,585 ...

, India. MICA has a wide range of academic offerings including residential programmes for Post Graduate Management Studies and a Fellow Programme in Management (Communication) (residential, but off campus).

History

MICA was established in 1991 by A. G. Krishnamurthy of Mudra Communications, as an autonomous

post graduate Postgraduate education, graduate education, or graduate school consists of academic or professional degrees, certificates, diplomas, or other qualifications usually pursued by post-secondary students who have earned an undergraduate (bachelor' ...

academic institute. The main academic block was inaugurated in 1993 and MICA relocated to its current campus at Shela. It was also the year in which its first Director Binod C. Agrawal began his tenure. The first batch of PGPD program in Communications was inaugurated in 1994. Atul Tandon served as director from 2001 to 2009.

Shailendra Raj Mehta Shailendra Raj Mehta (born 9 July 1959) is an Indian academic administrator and entrepreneur. Since 2017, he has served as President and Director of MICA (institute) in Ahmedabad, where he is also a professor of innovation and entrepreneurship ...

is the current director and president.

Academics

MICA offers various post-graduate certificate programmes in the area of strategic communication and marketing either as fully residential programmes or as online programmes. It also offers a fellow (doctoral level) programme. MICA has partnered with

Emory University Emory University is a private university, private research university in Atlanta, Georgia, United States. It was founded in 1836 as Emory College by the Methodist Episcopal Church and named in honor of Methodist bishop John Emory. Its main campu ...

for data analytics, luxury marketing and consumer insight and with

Michigan State University Michigan State University (Michigan State or MSU) is a public university, public Land-grant university, land-grant research university in East Lansing, Michigan, United States. It was founded in 1855 as the Agricultural College of the State o ...

(MSU) and

Northwestern University Northwestern University (NU) is a Private university, private research university in Evanston, Illinois, United States. Established in 1851 to serve the historic Northwest Territory, it is the oldest University charter, chartered university in ...

for marketing management and integrated marketing communications. MICA has three residential programmes - Post Graduate Diploma in Management (Communications) and Crafting Creative Communication. PGDM-C is the flagship programme offered by MICA.MICA also offers a doctoral program called Fellow Program in Management (FPM) ( communication). From the year 2019, MICA has also launched a new postgraduate program called the Post Graduate Diploma in Management.

Notable faculty

, President and Director, MICA and Distinguished Professor for Innovation and Entrepreneurship at MICA. * Jaya Deshmukh will be appointed as the new MICA director. Appointed for a period of five years and armed with over 25 years of global experience in Business Strategy and Digital Transformation, she will replace Dr Shailendra Raj Mehta whose term ends on May 31. An alumna from the first batch of MICA, Deshmukh will be the first woman to occupy the chair.

References

External links

MICA's Official Website
{{DEFAULTSORT:MICA Ahmedabad Marketing organizations Marketing in India Communications in Gujarat Business schools in Gujarat MICA (institute) Educational institutions established in 1991 1991 establishments in Gujarat