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is a 1982 maze video game developed by Universal. It is the first
arcade video game An arcade video game is an arcade game that takes player input from its controls, processes it through electrical or computerized components, and displays output to an electronic monitor or similar display. All arcade video games are coin-oper ...
to be released as a conversion kit for other cabinets;
Taito is a Japanese company that specializes in video games, Toy, toys, arcade cabinets, and game centers, based in Shinjuku, Tokyo. The company was founded by Michael Kogan in 1953 as the importing vodka, Vending machine, vending machines, and Juk ...
published the conversion kit in Japan. The game was inspired by Namco's ''
Dig Dug is a maze arcade video game released by Namco in 1982. It was distributed in North America by Atari, Inc. The player digs underground tunnels to attack enemies in each level, by either inflating them to bursting or crushing them underneath rock ...
'' released earlier in 1982. ''Mr. Do!'' was a commercial success in Japan and North America, selling 30,000 arcade units in the US, and it was followed by several arcade sequels.


Gameplay

The object of ''Mr. Do!'' is to score as many points as possible by digging tunnels through the ground and collecting cherries. The title character, Mr. Do (a circus clown—except for the original Japanese version of the game, in which he is a snowman), is constantly chased by red dinosaur-like monsters called creeps, and the player loses a life if Mr. Do is caught by one. The game ends when the last life is lost. Cherries are distributed throughout the level in groups of eight, and collecting all the cherries in one group without a pause awards bonus points. A level is complete either when all cherries are removed, all creeps are destroyed, "EXTRA" is spelled, or a diamond is found. Mr. Do can defeat creeps by hitting them with his bouncing "power ball" or by dropping large apples on them. While the power ball is bouncing toward a creep, Mr. Do is defenseless. If the ball bounces into an area where there are no creeps to hit (such as behind a fallen apple), Mr. Do cannot use it again until he has retrieved it. When the power ball hits a creep, it then reforms in Mr. Do's hands after a delay that increases with each use. Mr. Do or the creeps can push an apple off the edge of a vertical tunnel and crush one or more creeps. If an apple falls more than its own height, it breaks and disappears. Mr. Do can also be crushed by a falling apple, causing a loss of life. Occasionally, the creeps transform briefly into more powerful multicolored monsters that can tunnel through the ground. If one of these digs through a cherry, it leaves fewer cherries for Mr. Do to collect. When it digs under an apple, it often crushes itself, other creeps, and/or Mr. Do. As the game progresses, a display at the top of the screen cycles through the letters in the word EXTRA. Every time the player's score reaches a multiple of 5,000 points, the highlighted letter enters the playfield as an Alphamonster, which can be defeated in the same manner as a creep. Defeating the Alphamonster awards its letter; collecting all five letters ends the level, plays a cut scene accompanied by the theme to ''
Astro Boy ''Astro Boy'', known in Japan as , is a Japanese manga series written and illustrated by Osamu Tezuka. It was serialized in Kobunsha's ''Shōnen'' from 1952 to 1968. The 112 chapters were collected into 23 volumes by Akita Shoten. Da ...
'', and awards the player an extra life. Alphamonsters attempt to eat any apples they encounter, which makes them difficult to crush. The creeps spawn at the center of the screen. After they have all appeared, the generator will turn into a food item; picking this up scores bonus points, freezes all the creeps, and calls out an Alphamonster (if one is not already on the field) and three large blue monsters. The latter can eat apples as well. The creeps stay frozen until the player either defeats all three blue monsters, defeats the Alphamonster (in which case any remaining blue monsters are turned into apples), loses a life, or completes the stage. Rarely, dropping an apple reveals a diamond which, if collected, completes the level and awards a bonus credit to the player.


Development

''Mr. Do!'' was created by Kazutoshi Ueda.
Translation
by Shmuplations. ).

Translation
by Source Gaming. ).
It was inspired by the gameplay in Namco's ''
Dig Dug is a maze arcade video game released by Namco in 1982. It was distributed in North America by Atari, Inc. The player digs underground tunnels to attack enemies in each level, by either inflating them to bursting or crushing them underneath rock ...
'' game, similar to how many of Universal's other games took license from other companies' more successful games, e.g. '' Lady Bug'' (also designed by Ueda) being similar to ''
Pac-Man ''Pac-Man,'' originally called in Japan, is a 1980 maze video game developed and published by Namco for arcades. In North America, the game was released by Midway Manufacturing as part of its licensing agreement with Namco America. The pla ...
''. The idea for the power ball came from Mr. Ueda observing a Super Ball stuck on the roof of a home near the Universal office in Japan.


Ports

''Mr. Do!'' was ported to the
Atari 2600 The Atari 2600 is a home video game console developed and produced by Atari, Inc. Released in September 1977 as the Atari Video Computer System (Atari VCS), it popularized microprocessor-based hardware and games stored on swappable ROM cartridg ...
,
Atari 8-bit computers The Atari 8-bit computers, formally launched as the Atari Home Computer System, are a series of home computers introduced by Atari, Inc., in 1979 with the Atari 400 and Atari 800. The architecture is designed around the 8-bit MOS Technology 650 ...
,
ColecoVision ColecoVision is a second-generation home video-game console developed by Coleco and launched in North America in August 1982. It was released a year later in Europe by CBS Electronics as the CBS ColecoVision. The console offered a closer expe ...
,
Apple II Apple II ("apple Roman numerals, two", stylized as Apple ][) is a series of microcomputers manufactured by Apple Computer, Inc. from 1977 to 1993. The Apple II (original), original Apple II model, which gave the series its name, was designed ...
, MSX, Neo Geo, Tomy Tutor, and Commodore 64. A handheld Liquid crystal display, LCD version was released by Tomy in 1983. In the ColecoVision adaptation, the Alphamonster and sidekicks are unable to eat apples, making them easier to crush, but the blue monsters eat the shrubbery and cherries. Also, if an Alphamonster is over a letter that has already been acquired, the dinosaur monsters just freeze for a few seconds. The Apple II and Atari 8-bit computer versions were released in May 1985.


Reception

In Japan, ''Mr. Do!'' was one of the top ten highest-grossing arcade games of 1982, on the annual '' Game Machine'' chart. ''Game Machine'' later listed ''Mr. Do!'' on their June 15, 1983 issue as being the 21st highest-earning table arcade cabinet of the month. The arcade game was also a commercial success in North America, where it became the best-selling conversion kit up until 1984, selling approximately 30,000 arcade units in the United States. On the '' Play Meter'' arcade charts, it topped the street locations chart in May 1983. On the ''RePlay'' arcade charts, it topped the software conversion kit charts for five months in 1983, in June and then from August through November. It was among the thirteen highest-earning arcade games of 1983 in the United States, according to the Amusement & Music Operators Association (AMOA). ''
Computer and Video Games ''Computer and Video Games'' (also known as ''CVG'', ''Computer & Video Games'', ''C&VG'', ''Computer + Video Games'', or ''C+VG'') is a British-based video game magazine, published in its original form between 1981 and 2004. Its offshoot web ...
'' magazine gave the arcade original a positive review, stating that it "takes the best from" ''Dig Dug'' and said that improves on it. ''Computer and Video Games'' later rated the ColecoVision version 81% and
Atari VCS The Atari 2600 is a home video game console developed and produced by Atari, Inc. Released in September 1977 as the Atari Video Computer System (Atari VCS), it popularized microprocessor-based hardware and games stored on swappable ROM cartridg ...
version 77% in 1989. ''Computer Games'' magazine gave the ColecoVision and
Coleco Adam The Coleco Adam is a home computer and expansion device for the ColecoVision by American toy and video game manufacturer Coleco. The Adam was an attempt to follow on the success of the company's ColecoVision video game console. It was available as ...
conversions a B+ rating in 1985. '' Famicom Tsūshin'' awarded the Super Famicom version of the game 25 out of 40. The four reviewers of ''
Electronic Gaming Monthly ''Electronic Gaming Monthly'' (''EGM'') is a monthly American video game magazine. It offers video game news, coverage of industry events, interviews with gaming figures, editorial content and product reviews. History The magazine was fou ...
'' gave it 4.875 out of 10. All but Dan Hsu felt that ''Mr. Do!'' has fun gameplay, but they criticized the lack of enhancements to what was by then over a decade old game, and recommended that players only get it if it were released at significantly less than the normal retail price for an SNES cartridge. Their later feature on 16-bit games reported that, contrary to their hopes, the game was priced at over $50. In 1995,
Flux Flux describes any effect that appears to pass or travel (whether it actually moves or not) through a surface or substance. Flux is a concept in applied mathematics and vector calculus which has many applications in physics. For transport phe ...
magazine ranked the arcade version 67th on their "Top 100 Video Games" list.


Legacy

''Mr. Do!'' was followed by three sequels: ''
Mr. Do's Castle ''Mr. Do's Castle'' is a platform game released in Arcade video game, arcades by Universal Entertainment, Universal in September 1983. In Japan, the game is titled ''Mr. Do! versus Unicorns''. Marketed as a sequel to the original ''Mr. Do!'' rel ...
'' in 1983, '' Mr. Do's Wild Ride'', and ''
Do! Run Run ''Do! Run Run'', also known as ''Super Pierrot'' (スーパーピエロ ''Sūpā Piero''), is the fourth and final incarnation of ''Mr. Do!'', the Universal (game company), Universal video game mascot. Returning to his Mr. Do! roots, the clown h ...
'' both in 1984. An expanded 99-level version of ''Mr. Do!'' was released in arcades by Electrocoin in 1988. ''Neo Mr. Do!'', was developed by Visco and licensed by Universal for SNK's
Neo Geo The , stylized as NEO•GEO, is a video game platform released in 1990 by Japanese game company SNK Corporation. It was initially released in two ROM cartridge-based formats: an arcade system board (Multi Video System; MVS) and a home video gam ...
system in 1997. ''Mr. Do!'' was adapted to Nintendo's
Game Boy The is a handheld game console developed by Nintendo, launched in the Japanese home market on April 21, 1989, followed by North America later that year and other territories from 1990 onwards. Following the success of the Game & Watch single-ga ...
and
Super NES The Super Nintendo Entertainment System, commonly shortened to Super Nintendo, Super NES or SNES, is a 16-bit home video game console developed by Nintendo that was released in 1990 in Japan, 1991 in North America, 1992 in Europe and Oceania a ...
with some new gameplay features. A
rebranded Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors ...
adaptation of the game was released for the
Game Boy Color The (GBC or CGB) is an 8-bit handheld game console developed by Nintendo. It was released in Japan on October 21, 1998, and to international markets that November. Compared to the original Game Boy, the Game Boy Color features a color TFT scre ...
in 1999 as ''Quest: Fantasy Challenge'' (''Holy Magic Century'' in Europe). It was developed by Imagineer. The arcade version was released for the Wii
Virtual Console The Virtual Console was a line of downloadable retro video games for Nintendo's Wii and Wii U home video game consoles and the Nintendo 3DS family of handheld systems. The Virtual Console lineup consisted of titles originally released on pa ...
in Japan on April 27, 2010.


Impact

''Mr. Do!'' is credited as the first arcade game to be released as a conversion kit. Multiple clones of ''Mr. Do!'' were released for home systems, including '' Magic Meanies'' (ZX Spectrum), ''Henri'' (Atari 8-bit), '' Fruity Frank'' (Amstrad CPC, MSX), '' Mr. Dig'' (TRS-80 Color Computer, Atari 8-bit). and Mr Ee for the BBC Micro. The game's creator Kazutoshi Ueda went on to work at Tehkan (now Tecmo) and then became a co-founder of
Atlus is a Japanese video game developer, video game publisher, publisher, Arcade game, arcade manufacturer and distribution company based in Tokyo. A subsidiary of Sega, the company is known for the ''Megami Tensei'', ''Persona (series), Persona'' ...
, where he worked on the ''
Megami Tensei ''Megami Tensei'', marketed internationally as ''Shin Megami Tensei'' (formerly ''Revelations''), is a Japanese media franchise created by Aya Nishitani, Kouji Okada, Kouji "Cozy" Okada, Ginichiro Suzuki, and Kazunari Suzuki. Primarily developed ...
'' series. Ueda's work at Universal, particularly ''Mr. Do!'', inspired the game design style of Tehkan's Michitaka Tsuruta, who went on to create '' Guzzler'' (1983), '' Bomb Jack'' (1984), '' Solomon's Key'' (1986), and the '' Captain Tsubasa'' game series.


Notes


References


External links

* {{Mr. Do 1982 video games Apple II games Arcade video games Atari 2600 games Atari 8-bit computer games ColecoVision games Commodore 64 games Game Boy Color games Game Boy games MSX games Single-player video games Super Nintendo Entertainment System games Taito arcade games U.S. Gold games Universal Entertainment games Video games about clowns Video games developed in Japan Virtual Console games X68000 games