Movin' (brand)
   HOME

TheInfoList



OR:

“Movin'” (capitalized as “MOViN'”) is a
brand name A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
used for a variety of rhythmic AC and
top 40 In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
s in numerous broadcast markets in the United States. The name is a registered trademark of Alan Burns & Associates, a radio consultancy firm based in Perdido Key, Florida.


Format background

This format started in the city of Seattle when hot AC outlet KLSY (Mix 92.5) became KQMV MOViN 92.5 on May 1, 2006. "MOViN" stations played an upbeat dance-leaning
rhythmic adult contemporary Rhythmic adult contemporary, often abbreviated as rhythmic AC or RAC, is an adult contemporary radio format. The format focuses primarily on rhythmic contemporary, rhythmic hits aimed towards an adult audience, often resembling a mixture of the cla ...
format and used the same logo, which features a hue of green circles (except for Norfolk, whose hues are brown and dark orange). Although the stations are consulted by Burns, some have carved their own niche and identity. In most of the markets where the "MOViN'" stations were located, a series of television commercials featured women dancing to a montage of rhythmic hits. In the case of KMVN/Los Angeles, a customized version had morning host Rick Dees dancing. Of the thirteen stations that adopted the "MOViN'" brand, one shifted directions but kept the name and jingle packages intact, with aforementioned KMVN shifting to rhythmic oldies with emphasis on '70s and '80s product. KMVN would later be joined by another convert, WYEZ/
Myrtle Beach, South Carolina Myrtle Beach is a resort city on the East Coast of the United States in Horry County, South Carolina. It is located in the center of a long and continuous stretch of beach known as the "Grand Strand” in the northeastern part of the state. Its ...
, who also adopted the same rhythmic oldies approach as KMVN, but with an extended library that includes '60s product. Meanwhile, others began using a more current based model, as KMVQ/
San Francisco, California San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
and KYMV/
Salt Lake City, Utah Salt Lake City, often shortened to Salt Lake or SLC, is the List of capitals in the United States, capital and List of cities and towns in Utah, most populous city of the U.S. state of Utah. It is the county seat of Salt Lake County, Utah, Salt ...
took their direction even further, both evolving to top 40 Mainstream in 2009. But after a year as a top 40, KYMV returned to rhythmic AC on June 11, 2010. Even the original "MOViN'", KQMV, has shifted to
contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...
as it has refocused its direction on more current hits and less old school, likewise with KYMV. Until late 2008, only a single "MOViN'" outlet had outright flipped formats, but since then, four more stations have dropped the brand. The first, KVMX/Portland, Oregon evolved to
rhythmic contemporary Rhythmic contemporary, also known as Rhythmic Top 20, Rhythmic Top 30, Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and upbeat R&B hit ...
in May 2008 as Jammin 107.5. Its former sister station, KMVK/
Dallas, Texas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...
, evolved to Spanish
hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...
in February 2009, followed by
WMUV WMUV (100.7 FM) is a commercial Christian radio station licensed to Brunswick, Georgia, but it serves Jacksonville, Florida. The station is licensed to Chesapeake-Portsmouth Broadcasting Corporation and is owned by Nancy Epperson. It brands a ...
/
Jacksonville, Florida Jacksonville ( ) is the most populous city proper in the U.S. state of Florida, located on the Atlantic coast of North Florida, northeastern Florida. It is the county seat of Duval County, Florida, Duval County, with which the City of Jacksonv ...
's flip to classic country that same month. The other, WMVN/St. Louis, began shifting towards an adult Hot Hits/CHR top 40 direction in 2007, only to drop the format in October 2008 for Christmas music until January 2009, when they flipped to
sports radio Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comed ...
. KMVN in
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
dropped MOViN on April 15, 2009 and outsourced the station's operations to a Mexican radio network,
Grupo Radio Centro Grupo Radio Centro is a Mexico City-based owner and operator of radio stations. It owns 30 radio stations in Mexico and the United States, including 8 radio stations in Mexico City. History Radio Centro's origins date to 1946, when Francisco Agu ...
, based in
Mexico City Mexico City is the capital city, capital and List of cities in Mexico, largest city of Mexico, as well as the List of North American cities by population, most populous city in North America. It is one of the most important cultural and finan ...
. However, in April 2011 one station in
Norfolk Norfolk ( ) is a Ceremonial counties of England, ceremonial county in England, located in East Anglia and officially part of the East of England region. It borders Lincolnshire and The Wash to the north-west, the North Sea to the north and eas ...
, WKUS, picked up the branding for their flip from urban AC, while the following September it saw KYMV dropping the brand for '80s-based variety hits. In August 2012, KNLT/Anchorage, the sister station of KMVV, picked up the format after latter dropped it in November 2011. Today, the "MOViN" brand is used on three stations. On December 26, 2024 at midnight, WMOV rebranded as Party 107-7, after their annual flip to Christmas music. Leaving only KQMV and KMVN as the remaining 2 stations still using the brand.


See also

* KISS-FM, is also a brand of CHR/Pop (
Top 40 In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...
) radio stations, where unless they were under
iHeartMedia iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...
, each individual station is independently operated. They are owned by iHeartMedia by a market by market basis. There are exceptions to this. For example, St. Cloud, Minnesota has a KISS station owned and operated by Regent, Milwaukee, Wisconsin has a KISS owned and operated by Entercom, and Charlotte, North Carolina has a KISS that until recently was owned and operated by CBS Radio. The KISS brand (WSKS/WSKU) is also being used by Roser Communications in the Utica/Rome, New York market. * Froggy, is also a brand of
country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...
radio stations, which are also independently owned and operated, and generally are unrelated with each other, but use the same or similar logo. *
Jack FM Jack FM is a radio network brand that is licensed by Sparknet Communications, with the exception of the European Union where it is licensed by Oxis Media. It plays an adult hits radio format, format, in most cases not using disc jockey, DJs. F ...
and
Bob FM BOB FM is the on-air brand of a number of FM radio stations in the United States and formerly in Canada. The BOB FM format mostly concentrates on album rock, alternative rock and pop hits from the 1980s and 1990s, especially those popular duri ...
, are both a brand of radio stations that play a large variety of music from the '70s, '80s, and '90s. *
ESPN Radio ESPN Radio, which is alternatively branded platform-agnostically as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the banner "SportsRadio ESPN". The netw ...
, is also a brand of radio stations, where they are generally tied to the same set of broadcast programs, but are not all necessarily owned by the same operator. Most local broadcasts of these stations have nothing to do with the national network.


US Stations

Note: these stations are in order by market size. Many of the original US Movin stations have dropped the rhythmic AC format for
top 40 In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...
. Slogans for Movin rhythmic AC stations were/are "Makes You Feel Good", "Move To It" and/or "Picks You Up". The top 40 Movin format station called Movin 92.5's is "Seattle's #1 Hit Music Station". In 2011, Movin 107.7 flipped to a rhythmic AC format.


Canadian Stations


Former stations

* KMVN (now KLLI)/
Los Angeles, California Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
* KMVK/
Dallas, Texas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...
* KVMX (now KXJM)/
Portland, Oregon Portland ( ) is the List of cities in Oregon, most populous city in the U.S. state of Oregon, located in the Pacific Northwest region. Situated close to northwest Oregon at the confluence of the Willamette River, Willamette and Columbia River, ...
* WMVN/
Syracuse, New York Syracuse ( ) is a City (New York), city in and the county seat of Onondaga County, New York, United States. With a population of 148,620 and a Syracuse metropolitan area, metropolitan area of 662,057, it is the fifth-most populated city and 13 ...
* WMVN (now WXOS)/
St. Louis, Missouri St. Louis ( , sometimes referred to as St. Louis City, Saint Louis or STL) is an Independent city (United States), independent city in the U.S. state of Missouri. It lies near the confluence of the Mississippi River, Mississippi and the Miss ...
*
WMUV WMUV (100.7 FM) is a commercial Christian radio station licensed to Brunswick, Georgia, but it serves Jacksonville, Florida. The station is licensed to Chesapeake-Portsmouth Broadcasting Corporation and is owned by Nancy Epperson. It brands a ...
/
Jacksonville, Florida Jacksonville ( ) is the most populous city proper in the U.S. state of Florida, located on the Atlantic coast of North Florida, northeastern Florida. It is the county seat of Duval County, Florida, Duval County, with which the City of Jacksonv ...
* KMVA/
Phoenix, Arizona Phoenix ( ) is the List of capitals in the United States, capital and List of cities and towns in Arizona#List of cities and towns, most populous city of the U.S. state of Arizona. With over 1.6 million residents at the 2020 census, it is the ...
* KMVQ/
San Francisco, California San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
* KYMV/
Salt Lake City, Utah Salt Lake City, often shortened to Salt Lake or SLC, is the List of capitals in the United States, capital and List of cities and towns in Utah, most populous city of the U.S. state of Utah. It is the county seat of Salt Lake County, Utah, Salt ...
* KMVV/
Anchorage, Alaska Anchorage, officially the Municipality of Anchorage, is the List of cities in Alaska, most populous city in the U.S. state of Alaska. With a population of 291,247 at the 2020 United States census, 2020 census, it contains nearly 40 percent of ...
*
WTKN WTKN is an news/talk radio station licensed to Murrells Inlet, South Carolina and serves the Grand Strand area. The Byrne Acquisition Group outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 94.5 MHz with an ...
/
Myrtle Beach, South Carolina Myrtle Beach is a resort city on the East Coast of the United States in Horry County, South Carolina. It is located in the center of a long and continuous stretch of beach known as the "Grand Strand” in the northeastern part of the state. Its ...
* WMOV/
Norfolk, Virginia Norfolk ( ) is an independent city (United States), independent city in the U.S. state of Virginia. It had a population of 238,005 at the 2020 United States census, 2020 census, making it the List of cities in Virginia, third-most populous city ...


References


External links


MOViN' demo website



MOViN pdf from Wiatt Radio Network
{{MOViN Radio stations Contemporary hit radio stations in the United States Franchised radio formats Rhythmic adult contemporary radio stations